Clicks for Cash commonsense.org/education Shareable with - - PowerPoint PPT Presentation

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Clicks for Cash

DIGITAL CITIZENSHIP | GRADE 11

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Essential Question

How does internet advertising contribute to the spread of misinformation?

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Describe how advertisers and publishers make money through online advertising. Describe how clickbait can contribute to the spread of fake news and misinformation. Take a position on whose responsibility it is to fight fake news and misinformation.

Learning Objectives l 2 3

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What do these images have in common?

OBSERVE + DISCUSS

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KEY VOCABULARY

Advertisement

A message that promotes a product, service, opportunity, or event using television, the internet, billboards, or other public spaces

Advertiser

A person or company that is hired to create advertisements

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KEY VOCABULARY

Publisher (website)

The person or company that creates a website and controls the content on it

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OBSERVE + DISCUSS

Publisher paid

The publisher charges the advertiser for the ad space based on the number of times users click or see each ad (impressions).

Advertiser hired

A person or company hires an advertiser to create online ads for their product or service.

Ads placed

The advertiser comes to an agreement with publishers to place the ads on their websites.

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Do you see any advertisements? Where?

OBSERVE + DISCUSS

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Clickbait

An image or headline that tries to get you to click on it, usually for advertising purposes

KEY VOCABULARY

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ACTIVITY: ALL ABOUT THE MONEY?

Review the two resources and then answer the questions that follow for each. Pause the resources as needed to answer the questions.

Part 1 Directions

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ACTIVITY: CLASS DISCUSSION

What did these two resources say about clickbait? Directions: 1. Close your computer halfway. 2. Track the speaker and practice active listening. 3. If you need to refer to your notes, check your screen quickly and then close it halfway again.

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KEY VOCABULARY

Misinformation

False or inaccurate information, especially that which is intended to deceive

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ACTIVITY: WHOSE RESPONSIBILITY?

Complete the three steps in Part 2: first reflecting on your

• wn, then sharing with your group, and then reconsidering
• n your own again. Use your notes from the resources in

Part 2 to support your thinking.

Part 2 Directions

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1. [Capture student responses here.]

Whose responsibility is it to fight the problem of misinformation? Why?

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