CITY COLLEGE AT MSUB PILOT MARKETING CAMPAIGN MONTANAS TWO-YEAR - - PowerPoint PPT Presentation

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CITY COLLEGE AT MSUB PILOT MARKETING CAMPAIGN MONTANAS TWO-YEAR - - PowerPoint PPT Presentation

CITY COLLEGE AT MSUB PILOT MARKETING CAMPAIGN MONTANAS TWO-YEAR HIGHER EDUCATION STATEWIDE BRAND CAMP CAMPAIGN AIGN F FACE CEBOOK P BOOK PAGE GE CAMP CAMPAIGN AIGN WE WEBSITE BSITE ONLINE ADVERTISING DISPL DISPLAY Y BA BANNER


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SLIDE 1

CITY COLLEGE AT MSUB PILOT MARKETING CAMPAIGN

MONTANA’S TWO-YEAR HIGHER EDUCATION STATEWIDE BRAND

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SLIDE 2

CAMP CAMPAIGN AIGN F FACE CEBOOK P BOOK PAGE GE

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SLIDE 3

CAMP CAMPAIGN AIGN WE WEBSITE BSITE

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SLIDE 4

ONLINE ADVERTISING

DISPL DISPLAY Y BA BANNER ADS ADS CRAIGSL CRAIGSLIST IST ADS ADS FA FACEBOOK ADS SE SEARCH CH E ENGIN INE MA MARKETIN ING A ADS DS

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SLIDE 5

TRADITIONAL ADVERTISING

BU BUS ADS PRIN PRINT ADS T ADS RADIO ADS RADIO ADS COMMUN COMMUNITY E ITY EVE VENTS TS

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SLIDE 6

Prospective Students:

DYN YNAM AMIC PUS PUSH/PUL /PULL DIAL ALOGUE GUE

Shared and liked videos and posts Sent us messages Commented on stories and ads

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SLIDE 7

33,700

average impressions

for each video post

  • rmation 2,443

facebook likes

262

requests for

more information

ENGA GAGI GING G AUD UDIENCES

20

facebook

video posts

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SLIDE 8

COH COHESIVE SIVE & & IN INTE TEGRA GRATE TED D IN INVE VESTIN STING IN G IN A A ¡

DOE DOES MAKE S MAKE AN AN ¡

IMP IMPACT CT ¡

MARKE MARKETIN TING CAMP G CAMPAIGN AIGN ¡

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SLIDE 9

ST STATEWIDE WIDE IMP IMPLEME MENTATION ION ¡

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SLIDE 10

ST STATEWIDE WIDE IMP IMPLEME MENTATION ION ¡

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SLIDE 11

ST STATEWIDE WIDE IMP IMPLEME MENTATION ION ¡

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SLIDE 12

to to impl plem ement ent a a Th The time is right ¡

Hi High gher er Edu Educa cati tion

  • n Br

Bran and ¡

St Statewid wide T Two wo-Year ¡

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SLIDE 13

TH THAN ANK Y K YOU OU