City City o of El l Pas aso FY2012 City Managers Proposed Budget - - PowerPoint PPT Presentation

City City o

• f El

l Pas aso

FY2012 City Manager’s Proposed Budget

Planning & Economic Development Department

Mission Statement

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To improve the quality of life in El Paso by facilitating the enhancement of the physical and economic environment.

Accomplishments from FY2011 Planning

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• Smart Code Title 21 Calibration for Transit Oriented Development &

Brownfields

• Smart Growth Initiative
• Comprehensive Plan: Future land use map draft complete with PSB input
• Asarco Smart Code Rezone
• Medical Center of the Americas rezoned to SmartCode
• Northwest Master Plan rezoned to Urban Reserve District
• Working with Dover-Kohl to develop first Smart Code Transit-Oriented-

Development project in El Paso (Northgate)

• Incentivized 3 Smart Growth Development Projects totaling 750 acres
• 60 staff Accredited by Congress for the New Urbanism

Customer Service Metrics

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• Program initiated May 2011
• Approximately 100 surveys received
• Each customer interaction ends with a request to complete a brief survey
• Customers self select and return the survey out of sight of the initial

interaction

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77% 17% 5% 0% 2% 0% 50% 100%

Excellent Very Good Good Fair Poor

Survey Responses

Your overall experience with our services

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76% 22% 1% 0% 0% 0% 50% 100%

Excellent Very Good Good Fair Poor

Survey Responses Promptness of service by counter personnel

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83% 14% 2% 0% 2% 0% 50% 100%

Excellent Very Good Good Fair Poor

Survey Responses

Helpful/Courteous Staff

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70% 27% 0% 2% 2% 0% 20% 40% 60% 80%

Excellent Very Good Good Fair Poor

Survey Responses

Knowledgeable Staff

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45% 33% 12% 3% 6% 0% 20% 40% 60%

0-4 min 5-9 min 10-14 min 15-19 min 20+ min

Survey Responses

Time spent waiting to be called

FY2012 Priorities/Major Initiatives Planning

(within existing proposed budget)

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• Comprehensive Plan rewrite, including TOD Overlays (Mission Valley, Glory Road,

Oregon)

• Alameda Corridor Plan
• Northpark TOD
• Implementation of Accela Automation
• Plan review tracking and processing
• Improve Service Delivery and Customer Satisfaction (in conjunction with Engineering &

Development Services)

• “Development Assistance Center”
• Update regulatory requirements
• Proposed Title 5 Amendments
• Revisiting Title 18, 19, 20
• Implementation of Electronic Application Submittals: Plat, Detailed Site Plan,

Subdivision Improvements

FY2012 Department Performance Measures

11 Planning Function Project FY2012 Goal

Land Development Applications (On-Time Completion)

• Subdivisions (30 day State

requirement) 100% Plan Completions

• Connecting El Paso
• TOD/RTS Overlays

100% Ongoing Planning Comprehensive Plan 100% Ongoing Customer Service Metrics

Accomplishments from FY2011 Economic Development

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• Business Retention & Expansion Visits
• 361 visits in FY2011 (as of July 6)
• Franchise Fee Policy enacted
• Downtown
• Since 2006, $233 million invested
• 19 private projects - $59.8 million; 18 public projects - $173.2

million

• Housing – Magoffin Park Villas
• New Market Tax Credits
• Played key role in securing $25 allocation for Mills Building
• Financing will allow redevelopment of Plaza Hotel to be accelerated

Accomplishments from FY2011 Economic Development

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• Retail Attraction
• Regular electronic and direct mail marketing pieces to more than 250

retailers

• 5 retail-initiated visits at company headquarters to discuss potential

expansion

• 6 assisted visits to the El Paso market
• Workforce
• Regional Innovation Grant (City, Workforce Solution, Paso del Norte

Group) - industry cluster development

• Project Arriba
• 64 graduates; 48 job placed at wages $12.22/hr. or higher

FY2012 Priorities/Major Initiatives Economic Development

(within existing proposed budget)

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• Revitalize underperforming areas of the city through incentive programs to

enhance tax base and quality of life

• Returning to Council with revised incentive policy(s)
• Support a regional technology infrastructure to enhance efforts to support high-

tech businesses, such as the Hub for Human Innovation

• Implement an international program to enhance El Paso’s economy
• Establishment of a Regional Investment Center
• Develop and facilitate airport properties, MCA and Smart Growth Pilot Projects
• Dedicated ED Staff assigned to airport and CARE
• Utilize creative financing programs to enhance the local economy
• New Market Tax Credit Program, Section 108, 63/20

FY2012 Priorities/Major Initiatives Economic Development

(within existing proposed budget)

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• Enhance job creation via business expansion, recruitment & entrepreneurship
• Economic gardening, cluster development, Revolving Loan Fund Direct

Lending (vs. gap lending)

• Industry Recruitment
• Coordinated joint business outreach attraction effort for targeted

industries with REDCO

• Returning to Council with detailed plan proposal
• Downtown Revitalization & Housing Projects
• TIRZ and DMD capital projects/bonding
• Implement social media program to increase awareness and access to assistance

Economic Development-Small Business Assistance (To be funded by ED Reserve Fund)

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• Small Business Assistance Program
• Facade improvement matching grants
• $60,000, city-wide, matching dollar-per-dollar
• Economic Gardening - Market intelligence and technical assistance
• Consumer demographics, industry data, workforce data, supplier

data, GIS analysis, export assistance, etc.

• Community Business Capital & Resource Program
• Finance guidance – matching business with best options, loan or
• ther, and guiding through process
• Grow America Fund Revolving Loan Fund

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• El Paso Image Task Force
• Four meetings since March
• Stakeholders include leadership from City Manager’s Office, City PIO,

MCAD, CVB, EPPD, El Paso County, Chambers of Commerce, UTEP, Texas Tech, MCA, UMC, PDN, REDCO, Ft. Bliss, local media, etc.

• Internal survey of stakeholders showed that negative perceptions of El Paso

seriously impact business & tourism attraction

• Strong commitment from all stakeholders to participate in a positive consensus

message

• Survey also identified a wealth of promotional information developed by

stakeholders, however independent

• Finalizing a plan that involves two parallel tracks for Phase One in the next

60-90 days

• Second phase involves implementation within next 12-24 months
• Third phase is long term, continuous messaging

Economic Development-Imaging

(To be funded by ED Reserve Fund)

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Imaging Plan: Phase 1

• Internal Staff Driven Processes
• Issue Two RFPs
• One for coordinated media communication; reputation management
• One for a public relations campaign
• Organize Conversations Among Task Force Members
• Maintain a positive, unified message and image
• Engage the private sector in Task Force
• Extract info from business community to understand important attributes
• f our region from a business perspective
• Why companies choose El Paso and why others stay
• Push information to employees as captive audience to enhance message of

a positive quality of life (things to do, attractions, events, etc.)

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Imaging Plan: Phase 1

• Enhance network for travel writers to develop a positive, organic

experience while in El Paso

• Improve and link websites to one another so travel writers can self-connect

with other stakeholders

• Strengthen existing relationships with local/weekly/monthly publications

to expose non-traditional, off-the-beaten path activity (i.e., What’s Up, El Paso Inc., El Tiempo, El Paso y Mas, El Paso Scene, etc.)

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Imaging Plan: Phase 2

• Funding required
• Contract with a professional media relations firm for reputation

management

• Reputation management for written, television and radio pieces about

El Paso

• Establish a proactive, concentrated and time framed approach by

generating positive stories about El Paso

• Obtain local, regional and national exposure
• Create a response protocol to defend positive image
• Track measureables to gauge improvement (i.e., number of

positive/negative stories, event participants, guests, vacancy rates, job recruitment efforts, etc.)

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Imaging Plan: Phase 2

• Contract with a professional firm to develop and implement public

relations campaign

• City-wide pride campaign for positive image improvement
• Examples: I

NY, Keep Austin Weird, One London

• Targeted messaging to be sponsored by business community
• Title sponsorships, special events, naming opportunities
• Solicit support from local media (television, print, radio) to help promote
• Local positive activity will generate national exposure
• Hits on search engines
• Local, regional and national articles written about local events,

activities (safety, sporting events, university and medical school, economic rankings, etc.)

• Local “buzz” will create opportunity to launch campaign at a national

level

• Leads to Phase 3 – ongoing, long term

FY2012 Department Performance Measures

22 Economic Development Function Project FY2012 Goal

Job Creation New Jobs Coordinated joint business outreach attraction effort for targeted industries Expansion Jobs 500 Company Visits Targeted industries 400/100 gazelles Partner Referrals 100 Workforce Training (Project Arriba

Contract)

Case Management 180 Graduates 40 Incentive-based Investment Downtown $3M

Revolving Loan Fund Loans $200,000 New Market Tax Credits $10M State Enterprise Zone Projects 3 Supplier Development Database 200 Supplier Events 4

FY2012 Organizational Chart

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FY2012 Proposed All Funds Budget Comparison by Character

APPROPRIATIONS ADOPTED FY11 PROPOSED FY12

% CHANGE

PERSONAL SERVICES

$2,707,263 $2,770,841 2%

CONTRACTUAL SERVICES

$1,030,411 $1,292,923 25%

MATERIALS & SUPPLIES

$46,348 $50,000 8%

OPERATING EXPENSES

$81,210 $93,000 15%

NON-OPERATING

$500,000 $620,000 24%

INTERGOVERNMENTAL CAPITAL OUTLAY INTERNAL TRANSFERS

$150,000 $0

• 100%

TOTAL BUDGET

$4,515,232 $4,826,764 7%

LESS: TRANSFERS/GRANT MATCHES

$150,000

NET BUDGET

$4,365,232 $4,826,764 7%

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FY2012 Proposed General Fund Budget Comparison by Character

APPROPRIATIONS ADOPTED FY11 PROPOSED FY12

% CHANGE

PERSONAL SERVICES

$2,707,263 $2,753,572 2%

CONTRACTUAL SERVICES

$560,222 $359,552

• 36%

MATERIALS & SUPPLIES

$46,348 $50,000 8%

OPERATING EXPENSES

$81,210 $93,000 15%

NON-OPERATING

$350,000 $350,000

INTERGOVERNMENTAL CAPITAL OUTLAY INTERNAL TRANSFERS TOTAL BUDGET

$3,745,043 $3,606,124

• 4%

LESS: TRANSFERS/GRANT MATCHES

NET BUDGET

$3,745,043 $3,606,124

• 4%

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FY2012 Proposed Authorized Position Count

FY2011 Adopted FY2012 Proposed % Change General Fund 44.95 45.24 1% Non – General Fund 3.23 2.56

• 21%

Total Authorized Positions 48.18 47.80

• 1%

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FY2012 Proposed Budget Comparison by Dept Functions

Division/Program

FY2011 Adopted FY2012 Proposed % Change

Proposed FY10/ Adopted FY 09

Economic Development $1,769,747 $1,576,851

• 11%

Planning $1,975,296 $2,029,273 3% Incentive Agreements $470,189 $933,371 99% Downtown TIRZ $300,000 $287,269

• 4%

Total $4,515,232 $4,826,764 7%

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Department Specific Budget Highlights

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Planning Character $ Variance % Variance Reason Salaries

$149,351 9%

• Less attrition in FY12
• Transfer of Smart Growth

Coordinator from ED to Planning Division Contractual

($107,816)

• 44%
• Transfer of GIS related

contracts to IT Materials & Supplies

$2,152 8%

• Additional supplies,

subscriptions Operating

$10,290 28%

• Paging services and

professional certifications

Department Specific Budget Highlights

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Economic Development Character $ Variance % Variance Reason Salaries

($103,042)

• 10%
• Vacant positions (Director,

Specialist, 2 Coordinators)

• 1/3 Specialist being paid by

TIRZ Contractual

($92,854)

• 29%
• ArtSpace consultant being paid

by TIRZ

• Wayfinding project not obligated

for FY2012 Materials & Supplies

$1,500 7%

• Additional supplies and

subscriptions Operating

$1,500 3%

Non-Operating

$0

• REDCO & Project Arriba

allocations remain status quo

Department Specific Budget Highlights

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Incentive Agreements Project $ Variance Reason Don Quixote

$370,000

Forecast performance increase in HOT tax, mixed beverage tax Redcats & Boeing

$279,371

New incentive agreements

• $250K Redcats
• $29K Boeing

Other incentive agreements

($186,189)

• ($181K) Outlet Mall-expired contract not
• bligated in FY12
• ($5K) reduced NEZ contract

Department Specific Budget Highlights

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TIRZ Character $ Variance % Variance Reason Non- Operating/Other Uses

($30,000)

• 10%
• Based on FY10 revenue

Salaries

$17,269

1/3 of Admin Analyst salary

Economic Development Reserve Fund

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Ending FY2011 $224,000 Unused in FY2011 $150,000 Balance $374,000

Questions / Comments

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