Channel 4 welcomes CIM Travel Group July 2016 Patrick Morrell - - - PowerPoint PPT Presentation
Channel 4 welcomes CIM Travel Group July 2016 Patrick Morrell - Trading Manager Name: Guerillascope The Chartered Institute @CIMinfo_Travel Password: guerrilla.352 of Marketing Travel Group Agenda C4s ethos Born Risky
@CIMinfo_Travel
The Chartered Institute
Group
Name: Guerillascope Password: guerrilla.352
July 2016 Patrick Morrell - Trading Manager
§ C4’s ethos – Born Risky § Performance & Programming § All 4 § Essential Marketing Partner
Source: BARB. 01-01-15 - 31-05-15. REACH CONDITION = 3 MINUTE CONSECUTIVE REACH.
47
ABC1 adults 16-34 s
93.6 91.9 91.3 80.1 75.9 77.0
C4 SALES ITV SALES SKY SALES
90.1 87.5 90.2 73.8 66.6 75.1
C4 SALES ITV SALES SKY SALES
Source: BARB. 01-01-15 - 31-05-15. SIZE BASED ON AVERAGE VOLUME (000s).
48 C4 SALES ITV SALES SKY SALES
35 40 45 10 15 20 25
YOUNGER OLDER % 16-34 ABC1 C2DE % ABC1 AD
10 20 30 40 50 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 ABC1 ADULT REACH (%) DAY NUMBER
C4 Sales ITV Sales Sky Sales
Source: BARB / K2. 100 TVR CAMPAIGN. 4 WEEKS. 040515-310515.
49
46.7
41.8 42.9
Source: BARB / DDS. MAY 2015. INDEX 100 = ALL ADULTS. SKY SALES INCLUDES FIVE.
50
120 95 90
C4 SALES ITV SALES SKY SALES
1 2 3
C4 Sales ITV Sales Sky/C5 Sales Adults ABC1Ads 1634 Ads
C4 Sales had the strongest performance in 2015
Source: BARB / DDS; Jan to date 2015 plus forecast
Full Year Sales House Analysis
Programmes driving Channel 4’s strong performance in 2015
First Dates The Island Gogglebox SAS Who Dares Wins Humans Secret Life of 4 Year Olds Walking the Nile TFI Friday
Million Views
Season Premieres & Exclusive Content
Plaeorms & Devices
Growth VoD views
Hours Of Content
All4
Personalisation – Coca Cola
Ads Content
0% 10% 20% 30% 40% 50% 60% 70% 80%
Broadcast VoD Youtube
7
20% 78% 47%
% of gme eyes
73%
67