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Challenges for Sustainable Mobility Toyota Business Strategy - PowerPoint PPT Presentation

Challenges for Sustainable Mobility Toyota Business Strategy Meeting 2007 Toyota Business Strategy Meeting 2007 M a s a t a m i T a k i m o t o M a s a t a m i T a k i m o t o S e p t e m b e r 1 1 , 2


  1. Challenges for Sustainable Mobility Toyota Business Strategy Meeting 2007 Toyota Business Strategy Meeting 2007 M a s a t a m i T a k i m o t o M a s a t a m i T a k i m o t o S e p t e m b e r 1 1 , 2 0 0 7 S e p t e m b e r 1 1 , 2 0 0 7 T o y o t a M o t o r C o r p o r a t i o n T o y o t a M o t o r C o r p o r a t i o n 1

  2. Challenges to Deliver Mobility for a Sustainable Society Development of Development of appealing products appealing products CO 2 reduction Effective utilization of alternative fuels Cleaner emissions Safety Safety 2

  3. CO 2 Reduction Diesel Engine Lineup Cleaner Emissions 1.4 litre 1.4 litre 1.6 litre class 2.0-2.2 litre 2.5-3.0 litre V8 4.5 litre 1.6 litre class 2.0-2.2 litre 2.5-3.0 litre V8 4.5 litre To be To be introduced introduced ディ ディ ーゼルエンジン生産台数 ーゼルエンジン生産台数 Diesel Engine Production Volume Million Units 1 1 2 2 0 0 Reached 1 million units 1 1 0 0 0 0 per year 8 8 0 0 6 6 0 0 4 4 0 0 2 2 0 0 0 0 2 2 0 0 0 0 1 2 1 2 0 0 0 0 2 2 2 2 0 0 0 0 3 2 3 2 0 0 0 0 4 2 4 2 0 0 0 0 5 2 5 2 0 0 0 0 6 6 Wide array of diesel engines and increased production 3

  4. CO 2 Reduction Advanced Clean Diesel Technology Cleaner Emissions Toyota D-CAT System Advantage Low Compression Ratio Low Compression Ratio -Ceramic Glow Plug -Ceramic Glow Plug Fuel economy Fuel economy improvement improvement Common Rail System Common Rail System -Piezo Injector -Piezo Injector Low emission Low emission High Pressure Injection High Pressure Injection High output High output 180MPa~ 180MPa~ Variable Nozzle Variable Nozzle Low noise Low noise Turbo Charger Turbo Charger (Diesel Particulate – DPNR DPNR NOx Reduction System) Early introduction of advanced diesel engine 4

  5. Cleaner Emissions Clean Emission Technology History of Toyota’s after-treatment technology History of Toyota’s after-treatment technology Cleaner emissions by introduction of new engine Cleaner emissions by introduction of new engine -1992 NSR: application for patent 0.03 I.W.=1590kg -1994 Start production of NSR Euro4 Regulation PM (g/km) 1CD-FTV catalyst for gasoline engine 0.02 - 2003 Start production of DPNR catalyst for diesel engine 0.01 2AD- -FHV FHV 2AD Euro5 Euro5 We have been offering licensing of Euro6 Euro6 NSR to multiple car manufactures, 0 and this seems likely to continue. 0 0.10 0.20 0.30 NOx (g/km) NSR : NOx Storage Reduction Catalyst DPNR : Diesel Particulate – NOx Reduction System Promotion of emission treatment (original technology and production) 5

  6. C O 削減 CO 2 Reduction 2 Environmental Superiority of Hybrid Vehicles Gasoline Gasoline Diesel Diesel Diesel HV HV CO2 (g/km) LS600h LS600h RX400h RX400h GS450h GS450h CAMRY HV CAMRY HV PRIUS PRIUS 0 Mass EC mode HV contributes to CO2 reduction 6

  7. CO 2 Reduction Annual Sales Volume of Hybrid Vehicles 1 million (1000 units/year) units per year 1000 1 000 900 800 700 600 Cumulative sales of 1 million worldwide 500 400 300 Cost reduction, Downsizing, 200 Battery 100 development Japan Japan 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 201X (year) Further evolution of HV and plan of expansion to more models 7

  8. CO 2 Reduction Efforts to Utilize Alternative Fuel Promotion of alternative fuels FFV FFV Bio-fuel Bio-fuel - Flex Fuel Vehicle - Flex Fuel Vehicle - Advanced bio research - Advanced bio research - Quality improvement of - Quality improvement of conventional bio-fuel conventional bio-fuel FCHV FCHV Hydrogen Hydrogen -Fuel Cell Hybrid Vehicle -Fuel Cell Hybrid Vehicle Plug in HV Plug in HV Electric Electric -Plug-in Hybrid Vehicle -Plug-in Hybrid Vehicle 8

  9. CO 2 Reduction Plug-in Hybrid Vehicle Promotion of alternative fuels Charge battery from external charging, and expand EV driving range by motor Charge battery from external charging, and expand EV driving range by motor ・ ・ PHV runs by motor charged by electricity for short range PHV runs by motor charged by electricity for short range ・ ・ PHV runs by engine and motor for longer distances, high speed, and hill-climbing PHV runs by engine and motor for longer distances, high speed, and hill-climbing Gas Station Household Electrical Energy Engine Battery Motor Fuel tank A practical way to use electricity 9

  10. CO 2 Reduction Superiority of Toyota PHV Promotion of alternative fuels EV-based PHV HV-based PHV (Toyota PHV) EV-based PHV HV-based PHV (Toyota PHV) Electric flow Electric flow Traction flow Traction flow Battery Battery Generator Engine Motor Generator Engine Motor Toyota selected HV-based PHV considering driving range, battery size, charge time, etc. 10

  11. Development of Toward Development of Appealing Products Appealing Products Package Package Revolution Revolution Provide with Provide with Fun to Drive Fun to Drive Low Cost Low Cost Improve product competitiveness by development of appealing products and cost reduction technology 11

  12. Partner Robot Development High Level High Level medical assistance Nursing care/ Housework assistance e c smartness smartness n a t s i s s a r e f s n TPR-ROBINA a r t l a n o s r e c e n a t P s i s s a e r u t c a f u n a M kindness kindness High level High level Promote robot development in four areas that assist people 12

  13. R&D Global Offices Southeast Asia Southeast Asia Japan North America Japan North America Europe Europe Australia Australia 13

  14. Challenges for Sustainable Mobility Toyota Business Strategy Meeting 2007 Toyota Business Strategy Meeting 2007 M a s a t a m i T a k i m o t o M a s a t a m i T a k i m o t o S e p t e m b e r 1 1 , 2 0 0 7 S e p t e m b e r 1 1 , 2 0 0 7 T o y o t a M o t o r C o r p o r a t i o n T o y o t a M o t o r C o r p o r a t i o n 14

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