Center Update Don Bray & Pamela Leonard 1 Item 6 PRESENTATION - - PowerPoint PPT Presentation

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Center Update Don Bray & Pamela Leonard 1 Item 6 PRESENTATION - - PowerPoint PPT Presentation

Item 6 PRESENTATION SILICON VALLEY CLEAN ENERGY Online Customer Resource Center Update Don Bray & Pamela Leonard 1 Item 6 PRESENTATION Purpose - Approved with Decarb Roadmap - Recommended by CPAG Provide an informational update on


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SLIDE 1

Online Customer Resource Center Update

Don Bray & Pamela Leonard

1

Item 6 PRESENTATION

SILICON VALLEY

CLEAN ENERGY

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SLIDE 2

Purpose

2

  • Provide an informational update on

development of an online Customer Resource Center

  • Dec. 2018
  • Approved with Decarb Roadmap
  • Recommended by CPAG

2018 Customer Program Advisory Group (CPAG)

  • Nov. 2019
  • Information item to Board
  • Bidder review and selection
  • Dec. 2019
  • Bring 3 – 5 contracts to board

Item 6 PRESENTATION

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SLIDE 3

3

Goal: Engage with Customers re Electrification

  • Common customers questions –
  • “What advice do you have about solar?”
  • “Where can I find info about EV rebates?”
  • “What can I do as a renter?”
  • Current web assets about enrollment -

Nowhere to send them on our site

  • 110,000+ emails, strong community
  • utreach presence
  • Mass customer adoption of building &

vehicle electrification CRITICAL to meeting SVCE goals

Item 6 PRESENTATION

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SLIDE 4

13

Focus Areas

  • 1. Energy Use & Emissions
  • 2. Appliances
  • 3. Solar + Storage
  • 4. Electric Vehicles

Inspire Educate Act Enabling Outcomes

What is the Customer Resource Center?

  • An online tool for customer engagement, building awareness/inspiration,

education and action

  • Help customers assess energy use, costs and impacts, and opportunities

for vehicle and building electrification

Item 6 PRESENTATION

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SLIDE 5

5

Who are our customers?

10% 20% 25% 15% 25% 5%

Estimated Distribution of Personas

Energy Wonk ~25k Sustainably Rooted ~50k Busy Suburban ~62.5k Green on the Go ~37.5k Making Ends Meet ~62.5k Rather Not ~12.5k I want to install solar with energy

  • storage. Who

do I talk to? We recycle and buy local, what more can we do? I’m really busy, why should I care? How quick and easy is it? What can I do to be more sustainable as a renter? Why is my energy bill so high? How can I lower it? No thanks. Where do I find the opt

  • ut button?

Item 6 PRESENTATION

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SLIDE 6

6

Who are our customers?

10% 20% 25% 15% 25% 5%

Estimated Distribution of Personas

Energy Wonk ~25k Sustainably Rooted ~50k Busy Suburban ~62.5k Green on the Go ~37.5k Making Ends Meet ~62.5k Rather Not ~12.5k

Item 6 PRESENTATION

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SLIDE 7

7

Customer Journey

Energy wonk –

  • Homeowner
  • Solar & EV
  • Wants battery storage

Inspire

Battery storage educational content

Educate

  • Get quotes and

connect to local installers

  • Sign up for

Virtual Power Plant

Act

  • Resilience
  • Self-reliance
  • Energy storage

Item 6 PRESENTATION

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SLIDE 8

8

Customer Journey

There is hope for protecting future generations

Inspire

Educational content about solar, electrification & EVs

Educate

  • EV comparison

shopping, connect to dealers

  • Shop for energy

efficient products

Act Sustainably Rooted –

  • Homeowner
  • Shops local, composts,

drives a hybrid

  • Wants to do more for

the environment

Item 6 PRESENTATION

SILICON VALLEY

CLEAN ENERGY

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SLIDE 9

9

SVCE Website

Energy Efficiency and Emissions HVAC, HPWH, Thermostats, etc. Solar + Storage Electric Vehicles & Chargers Energy Use Analysis and Alerts Pricing and Purchasing Contractors, Quotes and Installation Dealer Referrals, Test Drives and Purchasing

Customer Resource Center Structure (illustrative only)

Energy Use Appliances Solar + Storage EV

Inspire Educate Act

Item 6 PRESENTATION

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SLIDE 10

Mass Customer Engagement Opportunity

13

Drive User Interaction

  • Email marketing
  • Newsletters
  • Direct outreach
  • Advertising - mass awareness opportunity
  • Utilize partner outreach channels

Equity and Access

  • Meaningful resource for all customer segments

Item 6 PRESENTATION

S I L I C O N VALLEY

CLEAN ENERGY

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SLIDE 11

SMUD Energy Store Case Study

Item 6 PRESENTATION

SMUD Energy Store

Search (keywords,etc)

1

? Cart Projects& Contractors v Smart Thermostats Smart Home Lighting Water Saving Air Filters Advanced Power Strips Electric Vehicle Chargers

Your home, your holiday

Make it shine with energy-saving lighting,

smart thermostats and more.

Shop best sellers

Featured Products

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We're online!

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SLIDE 12

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SMUD Energy Store Case Study

Item 6 PRESENTATION

Performance t

  • date (October 2017
  • September 2019

)

3 5

,

000 $3.2 million

i t e m s s

  • l

d

contractor

referrals s e n t i n

g r

  • s

s

product v a l u e

s

  • l

d

12

,

000

r e b a t e d

thermostats

11

,

2

r e b a t e d LED packs

91%

500

,

000

s i t e visitors

avg

.

c u s t

  • m

e r satisfaction

20% of v i s i t

  • r

s are returning

H

S M U D

Energy Store

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SLIDE 13

13

Budget Overview

  • Budget approved with Decarb Roadmap:
  • $350k approved with Roadmap –
  • $150k FY18-19; $200k FY19-20
  • This is initial development costs to build

infrastructure

  • Additional marketing budget for website

development

  • Annual subscription costs starting FY 20-21

Item 6 PRESENTATION

SILICON VALLEY

CLEAN ENERGY

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SLIDE 14

Timeline

14

✓ Completed Request for Information (RFI) to assess available tools

  • 8 responses

✓ Developed and launched Request for Proposals (RFP) ✓ RFP closed ✓ 16 responses

  • Interviewing

and selecting top bidders

  • Refine initial

CRC scope

  • Contracting
  • Bring 1 – 4

contracts to board for approval

  • Start work
  • Target for

launch of initial elements in April 2020

  • Jul. & Aug.

Sept.

  • Oct. & Nov.

Dec.

Item 6 PRESENTATION

SILICON VALLEY

CLEAN ENERGY

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SLIDE 15

Questions?

15

Item 6 PRESENTATION

SILICON VALLEY

CLEAN ENERGY

Y

SILICON VALLEY

CLEAN ENERGY