Census 2020 Time to Act October 30, 2017 www.unitedphil forum .org - - PowerPoint PPT Presentation

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Census 2020 – Time to Act

October 30, 2017

Welcome

• Forum’s Census Project:

̶ 2‐year funding from The Joyce Foundation ̶ Purpose to engage regional funders in ensuring a more thorough and accurate census count in 2020. Objectives include:

• To educate philanthropy serving organizations (PSOs) on the importance of

the 2020 census and the role for their grantmaking members

• To mobilize regional funders to advocate for policy improvements for the

2020 census

• To increase funding support for the 2020 census among regional funders

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Agenda & Speakers

• Status of Census 2020 Funding & Design:

̶ Terri Ann Lowenthal, Consultant, Funders Committee for Civic Participation, Funders Census Initiative

• State & Local Government’s Role:

̶ Daranee Petsod, President, Grantmakers Concerned with Immigrants and Refugees (GCIR)

• Partnering with Nonprofits:

̶ Debra McKeon, Senior Vice President, Council of Michigan Foundations and Joan Bowman, External Affairs Officer, Michigan Nonprofit Association

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Status of Census 2020 Funding & Design

• Terri Ann Lowenthal, Consultant,

Funders Committee for Civic Participation, Funders Census Initiative

Census? Why Us?

• Civic engagement opportunity, at its core
• Nonpartisan, most inclusive government activity with wide‐ranging, far‐reaching consequences

for policy decisions and well‐being of all communities and all Americans

• Basis for constitutional guarantee of equal representation at federal/state/local levels
• Fair and equitable distribution of public resources and private sector investments
• $600b+ annually in federal assistance distributed to states/localities based on census‐derived

data

• Data inform and guide philanthropic strategies, goals, investments, grantee proposals, grantee

progress and evaluations

• Understanding and addressing social and economic inequalities
• Targeting philanthropic investments wisely; measuring outcomes objectively

You know what you know, and you do what you do, because of census data. Your work depends on a good census. It’s that simple.

Why Worry?

• Census doesn’t count all population groups equally well
• “Hard to count” groups include:
• People of color (esp. young men, ages 18−49)
• Low income households (renters), urban & rural
• Young children (ages 0−4), esp. Black and Latino
• Limited English Proficiency and foreign born households
• Single, female‐headed households
• Young mobiles
• Result: higher rates of undercounting that skew census data and other statistics for next 10

years

• Non‐Hispanic White, higher‐income households overcounted

2020 Census At Risk: A Perfect Storm?

• Insufficient & delayed annual funding (appropriations)
• Congress set unrealistic 2020 Census cap on cost (at/below 2010 Census)
• Administration’s initial funding request for FY18 (~$1.5 billion) inadequate
• Revised lifecycle cost: $15.6 billion (+$3.3 billion)
• Revised FY18 funding request: +$187 million … still not enough?
• At risk: census operations specifically designed to reach hard‐to‐count communities
• Complex new IT system already over budget and behind schedule
• First high‐tech census: cyber security threats, real and perceived; digital divide
• Climate of fear: threatens participation in many communities
• Legislative threat: proposals to add citizenship & legal status questions to 2020 Census
• Leadership vacuum: Unexpected resignation of Census Director; no nominee in sight

Why Now? The 2020 Census is Starting…

• In 27 months … 2020 Census counting begins.
• In three months … ‘dress rehearsal’ starts in Providence Co., RI (2018 End‐to‐End Census Test)
• Six Regional Census Centers will open next spring (Atlanta; Chicago; Dallas – for Denver region;

Los Angeles; New York; Philadelphia)

• On‐line forms and telephone assistance (CQA) available in English, Spanish, Chinese,

Vietnamese, Korean, Russian, Arabic, and Tagalog; paper forms available in English and Spanish (more languages for 2020)

• What’s missing? Testing in rural/remote communities and on American Indian reservation; no

advertising campaign or Partnership Program in dry‐run

• Reminder: April 1st is Census Day (by law) – a reference point. Census operations start well

before, and households can respond before that day.

• In 2018 … finish In‐Office Address Canvassing; prepare for In‐Field Address Canvassing in Spring

2019

Why Now? (Continued)

• By April 1, 2018 … Census Bureau must submit census questions to Congress

̶ Major revisions could include:

• Combined race and ethnicity question
• New Middle Eastern/North African (MENA) category
• New same‐sex partner and spouse categories (household relationship question)
• OMB will issue final revisions (if any) to federal policy on race and ethnicity data (the

“Standards”) by 12/1/17, paving way for revised 2020 Census/ACS questions

• By December 15, 2017 … state, local, & tribal governments register for Local Update of Census

Addresses (LUCA) program

• February−May/June 2018, review/verify/update address lists (sent on flow basis); 120 days to

return

• For other key address list building milestones, see Funders Census Initiative 2020 Key 2020

Census Milestones fact sheet

Time to Act

• Support policy work, as final design and operational decisions are made
• Rapid response capacity needed through 2020
• Start grantee education and planning for GOTC (Get Out the Count) campaigns NOW!
• Grantmaking in 2018
• Contribute to collaborative funding efforts (national/state):
• Informational materials, such as digital interactive HTC map, analysis of census‐guided

program allocations, messaging research

• Messaging research and development (targeting HTC)
• Organize state/regional campaigns

Get Involved

Join FCCP’s Funders Census Initiative (FCI) 2020

• https://funderscommittee.org/working‐group/4/
• Keely Monroe (kmonroe@funderscommittee.org)

Coordinate with & contribute to Democracy Funders Collaborative Census Subgroup

• Gary Bass, Bauman Foundation (gbass@baumanfoundation.org)
• Karen Narasaki, Consultant to Bauman (karen@narasakijustice.com)

United Philanthropy Forum

• https://www.givingforum.org/search?keys=2020%20Census

Spread the word through philanthropic‐serving organization (PSO) meetings and conferences (national, regional, and state focused groups)

Resources

̶ Leadership Conference on Civil and Human Rights https://civilrights.org/census/ ̶ 2020 Census Hard‐to‐Count digital map (CUNY Mapping Service) http://www.censushardtocountmaps2020.us ̶ “Counting for Dollars: The Role of the Decennial Census in the Geographic Distribution of Federal Funds” by Andrew Reamer http://civilrightsdocs.info/pdf/census/CountingForDollars‐Intro.pdf ̶ The Census Project https://thecensusproject.org ̶ NALEO Educational Fund http://www.naleo.org/census2020 ̶ FCCP’S Funders Census Initiative (FCI) 2020 (Key2020 Census Milestones fact sheet) https://funderscommittee.org/resource/key‐2020‐census‐milestones/

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State & Local Government’s Role

• Daranee Petsod, President,

Grantmakers Concerned with Immigrants and Refugees (GCIR)

Crucial Role of Local & State Governments

• Funding and participating in the LUCA program
• Funding and promoting outreach and GOTC efforts
• Convening Complete Count Committees to guide the development

and implementation of outreach strategies

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Connect with State & Local Governments

• The point agency will depend on the state and municipality
• Tap your existing relationships with an agency and/or elected
• fficial
• Focus on mutual goal: equitable allocation of federal dollars

What States Government Can Do

• Promote and fund LUCA
• Ensure effectiveness of the CCC
• Include expertise on HTC communities
• Facilitate statewide coordination and partnerships
• Invest in planning and outreach
• Develop effective partnerships with local governments
• Advocate with the U.S. Census Bureau to ensure effective canvassing (2019) and enumeration

(2020) in HTC tracts

• Advocate for additional federal resources for and attention to areas hit by natural disasters
• Fund training of linguistically and culturally competent individuals to help them qualify for

Census canvassing and enumeration jobs

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What Local Governments Can Do

• Contract with linguistically and culturally competent CBOs to:
• Do address canvassing in HTC geographic areas
• Conduct outreach efforts in HTC communities

What Funders Can Do to Ensure State & Local Gov’t Engagement

• LUCA: Educate local governments and support public‐private

partnerships and pilot programs

• Fund monitoring of state and local planning processes
• Support advocacy to increase state and local public funding for

Census

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What Else Funders Can Do

• Commission research to call attention to HTC populations and

regions

• Directly support outreach and education to HTC communities

Resources

• GCIRʼs 2020 Census Resource Page:

https://www.gcir.org/initiatives/census‐2020

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Partnering with Nonprofits

• Joan Bowman, External Affairs Officer,

Michigan Nonprofit Association

• Debra McKeon, Senior Vice President,

Council of Michigan Foundations

CMF’s Census 2020 Work

• To support the 2020 Michigan Complete Count Campaign efforts to

maintain, and ideally, increase participation rates from the 2010 Census particularly in hard‐to‐count areas.

• Increase philanthropic funding
• Increase state support

Goal:

CMF’s Census 2020 Work

• Utilize existing systems and infrastructure to leverage this work
• Leverage the Forum mini‐grant for CMF to adopt Census 2020 in plan of

work

• Need a “call to action” for funders – where and what will they fund?

̶ Part of Forum mini‐grant used to draft concept paper ̶ Michigan Nonprofit Association (MNA) as statewide campaign leader and grant recipient ̶ Leveraging this long relationship with MNA is key

• CMF Outreach Plan to reach potential funders

Approach:

2020 Michigan Nonprofit Complete Count Campaign

• Critical seed funding from W.K. Kellogg Foundation and support from CMF!
• Statewide effort with focus on hard‐to‐count areas. The campaign will:

̶ mobilize nonprofits to educate communities on the importance of maintaining participation rates and ideally increasing counts in hard‐to‐count communities; ̶ provide trainings and tools for nonprofits on effective outreach tactics; ̶ assist nonprofits in identifying hard‐to‐count communities; ̶ award mini‐grants to local nonprofits; ̶ coordinate a statewide communications plan; and ̶ work with government officials to avoid duplication of efforts and enhance government’s communication and outreach efforts to ensure a complete count.

Framework:

2020 Michigan Nonprofit Complete Count Campaign

• CMF and MNA advocating on state and federal levels re funding for 2020 Census.
• Working closely with state demographer, MI staff for the U.S. Census Bureau and

MI Foundation Liaison in Governor’s office.

• CMF incorporated Census talking points into congressional meetings at FOTH and
• beyond. MNA has met with all of the MI Congressional delegation re need for

adequate funding.

Partnership:

2020 Michigan Nonprofit Complete Count Campaign

• Form Nonprofit Complete Count Committee
• Recruit and train Capacity Building Centers to build local plans for engaging and mobilizing

nonprofits

• Implement Funder Outreach plan to fund campaign ‐ $3.3 million over 3 years

̶ Budget includes $1 million in grants for grassroots organizations, statewide communications plan, research, evaluation and management of campaign

• Execute communications plan

̶ Develop key messages and create website

Next Steps:

Questions?

Thank you!

• For more information and to view resources available on this topic.

Visit the Forum’s census project webpage at https://www.unitedphilforum.org/census2020