Census 2020 RFP August 21, 2019 -;, Presentation Beyond - - PowerPoint PPT Presentation

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Census 2020 RFP

August 21, 2019 Presentation Beyond Revealed Media

Project Key Staff:

Communications Director

• Carletta Mcmillian

Senior Accountant

• Roderick Harvey

Project Manager/ Marketing Director Director of Strategies

• Dadly Filius
• Chris Smith

• Project

Approach

• Our main objective with this

marketing campaign is to reach hard to enumerate populations and educate them

• n the importance of their participation in

the Census for 2020.

• The campaign's message will

express inclusion, security, trust building, community, and empathy.

• We will work with community

leaders within each hard to enumerate zones ( Pastors, African-Americans, local Haitian business leaders, millennials, Hispanic Vote, faith based, Homeless, etc.)

• Our media strategy is to distribute digital

media content throughout Social Media (Facebook, Instagram, Twitter, and webmail), Traditional media (billboards, marketing materials (flyers, wristbands, plastic cups, etc.)

• Positioning

Statement

• 1. Going beyond the obvious to reveal

the unseen.

• 2. South Florida's premier media,

marketing, and branding agency servicing, but not limited to minority communities, their independent brands, and the individuals who represent them

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Key Messaging 1 Count Broward In!

• 1. Community Awareness
• 2. Working in Unity

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Key Message 2

Why Count, Who Counts, You Count!

• 1. Federal Dollars
• 2. Grants
• 3. Representation
• 4. Community Business Leaders
• 5. Hard to Enumerate Populations (HTE)

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Key Message 3 CensUS – To be included you must be counted

• 1. Benefit inclusion
• 2. Equal Opportunities

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Value Proposition

With our deeply rooted passion for community, knowledge and skill for media our team is committed to reach Hard To Enumerate populations and ensure that Broward counts.

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As a resident of Broward County, when you participate in the Census 2020, you help shape your

• future. Help Cou
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Broward I

• In. We

are counting on you.

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When we Count Broward In, Not only does it help with allocating much needed funds to our communities, we also help insure our children’s educational needs are met and job are available to

• ur residents. To be included, you must be counted.

You can respond online, by phone, or by mail.

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Does the Census 2020 bring fear and distrust to your home? By law, The Census Bureau is required to keep all respondent information confidential. The Census Bureau will never share your information with immigration enforcement agencies, like ICE; law enforcement agencies, like the FBI or police; or allow it to be used to determine their eligibility for government

• benefits. The results from any census or

survey are reported for statistical data

• nly. Counting Broward In will help all

families in every community receive the proper assistance and equal opportunities for all residents in Broward County. Help us Count Broward In.