Cedar Falls Food Co-op Member-Owner Meeting Tuesday, October 18, - - PowerPoint PPT Presentation

Cedar Falls Food Co-op Member-Owner Meeting

Tuesday, October 18, 2016

Year in Review

• Welcomed our first set of elected Board members: Jess Cruz,

Brenna Griffin, and Sheri Huber-Otting

• Grown our business partner program, adding over 10 partners in

the past year

• Had our most successful member recruitment campaign in June
• Hosted over 10 events
• Unveiled the Co-op Carrot at the Sturgis Falls parade
• Completed market analysis and started financial pro forma
• Became a lead organization as a part of Cedar Falls' Future

Forward strategic plan

Finance Report

As of June 30, 2016

REVENUES ¡ Account ¡Descrip.on ¡ Budget ¡ Actual ¡ % ¡Received ¡ Member ¡Shares ¡ 62,500.00 ¡ 41,100.00 ¡ 66% ¡ Dona<ons ¡ 300.00 ¡ 498.00 ¡ 166% ¡ Grants ¡ 2,000.00 ¡ 0.00 ¡ 0% ¡ Merchandise ¡Sales ¡ 2,100.00 ¡ 1,450.00 ¡ 69% ¡ Total ¡Revenue ¡ ¡$66,900.00 ¡ ¡ ¡$43,048.00 ¡ ¡ 64% ¡ EXPENSES ¡ Account ¡Descrip.on ¡ Budget ¡ YTD ¡ % ¡Used ¡ Salaries ¡and ¡Benefits ¡ 16,877.00 ¡ 1,420.00 ¡ 8% ¡ Opera<ons ¡ 4,645.00 ¡ 2,900.91 ¡ 62% ¡ Programs ¡ 15,260.00 ¡ 9,474.56 ¡ 62% ¡ Services/Development ¡ 19,075.00 ¡ 9,768.02 ¡ 51% ¡ Total ¡Expenses ¡ ¡$55,857.00 ¡ ¡ ¡$23,563.49 ¡ ¡ 42% ¡

Fiscal Year runs July 1-June 30

Membership Report

As of Sept. 30, 2016 Total Members: 442 Total Voting Members: 419

50 100 150 200 250 300 350 400 450 500 Oct. 2014 Jan. 2015 Apr. 2015 Jul. 2015 Oct. 2015 Jan. 2016 Apr. 2016 Jul. 2016 Oct. 2016

Membership Growth by Quarter

Total Members

Membership Report

10 20 30 40 50 60 Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sept 2014/15 New Members 2015/16 New Members

Last year’s average: 19.5/mo This year’s average: 17.7/mo

Monthly Comparisons

Membership Report

200 400 600 800 1000 1200 MEMBER COUNT

When Do When Do We Reach 1,000 Member e Reach 1,000 Members? s?

Current Pace (19.5/mo.) Fast Pace (26/mo.) High Octane Pace (31.8/mo.)

Communications Report

Social Media

• Facebook: +603 new likes, 2,394 total
• Instagram: +181 new followers, 269 total
• Twitter: +63 new followers, 187 total

Facebook Campaigns

• June campaign resulted in 76 new page likes. Two boosted posts from the

month reached 1,497 and 1,209 people respectively.

• September’s Fall Food Fest campaign reached 12,420 people in the Cedar

Valley, resulted in 259 clicks to our website, and 85 new page likes.

Direct Reach

• Newsletter: +363 new subscribers, 988 total
• Published and distributed two direct mail newsletters
• Oct. 2015 – Oct. 2016

Communications Report

Merchandise and Other Marketing Materials

• Member Owner tote bags
• Window Clings
• Magnets
• Expanded T-shirt line
• Oct. 2015 – Oct. 2016

Market Analysis

Key Findings

• 1. The market study was conducted by Dakota Worldwide, who

works with co-ops and conventional grocery stores across the US.

• 2. The trade area for the study covered 400 square miles in the

Waterloo/Cedar Falls area.

• 3. Dakota researched and included sales information for 15 grocery

stores in the area including the new Natural Grocers store.

• 4. The market study reaffirmed our location for the store to be in or

around downtown Cedar Falls.

• 5. The Cedar Falls area received an above average rating for the

ability to sustain a food co-op.

Outreach Coordinator Report

GET INVOLVED

Give us Leads House Party Host Member Maven Join a Committee Display a Window Cling Wear Your Co-op T-shirt Help Plan an Event Bake a Pie in November Write a Newsletter Article Share Your Expertise Staff an Event Table Share Facebook Posts

Questions

Election Results

Thank you for attending the second annual Cedar Falls Food Co-op Member-Owner meeting!