Cedar Falls Food Co-op Member-Owner Meeting Tuesday, October 18, - PowerPoint PPT Presentation

Cedar Falls Food Co-op Member-Owner Meeting Tuesday, October 18, 2016

Year in Review • Welcomed our first set of elected Board members: Jess Cruz, Brenna Griffin, and Sheri Huber-Otting • Grown our business partner program, adding over 10 partners in the past year • Had our most successful member recruitment campaign in June • Hosted over 10 events • Unveiled the Co-op Carrot at the Sturgis Falls parade • Completed market analysis and started financial pro forma • Became a lead organization as a part of Cedar Falls' Future Forward strategic plan

Finance Report As of June 30, 2016 REVENUES ¡ Account ¡Descrip.on ¡ Budget ¡ Actual ¡ % ¡Received ¡ Fiscal Year runs Member ¡Shares ¡ 62,500.00 ¡ 41,100.00 ¡ 66% ¡ July 1-June 30 Dona<ons ¡ 300.00 ¡ 498.00 ¡ 166% ¡ Grants ¡ 2,000.00 ¡ 0.00 ¡ 0% ¡ Merchandise ¡Sales ¡ 2,100.00 ¡ 1,450.00 ¡ 69% ¡ Total ¡Revenue ¡ ¡$66,900.00 ¡ ¡ ¡$43,048.00 ¡ ¡ 64% ¡ EXPENSES ¡ Account ¡Descrip.on ¡ Budget ¡ YTD ¡ % ¡Used ¡ Salaries ¡and ¡Benefits ¡ 16,877.00 ¡ 1,420.00 ¡ 8% ¡ Opera<ons ¡ 4,645.00 ¡ 2,900.91 ¡ 62% ¡ Programs ¡ 15,260.00 ¡ 9,474.56 ¡ 62% ¡ Services/Development ¡ 19,075.00 ¡ 9,768.02 ¡ 51% ¡ Total ¡Expenses ¡ ¡$55,857.00 ¡ ¡ ¡$23,563.49 ¡ ¡ 42% ¡

Membership Report As of Sept. 30, 2016 Membership Growth by Quarter 500 450 400 Total Members: 442 350 Total Voting Members: 419 300 250 200 150 Total Members 100 50 0 Oct. Jan. Apr. Jul. Oct. Jan. Apr. Jul. Oct. 2014 2015 2015 2015 2015 2016 2016 2016 2016

Membership Report Monthly Comparisons 60 Last year’s average: 19.5/mo This year’s average: 17.7/mo 50 40 2014/15 New Members 30 2015/16 New Members 20 10 0 Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sept

Membership Report When Do When Do We Reach 1,000 Member e Reach 1,000 Members? s? 1200 1000 MEMBER COUNT 800 600 Current Pace (19.5/mo.) Fast Pace (26/mo.) 400 High Octane Pace (31.8/mo.) 200 0

Communications Report Oct. 2015 – Oct. 2016 Social Media • Facebook: +603 new likes, 2,394 total • Instagram: +181 new followers, 269 total • Twitter: +63 new followers, 187 total Facebook Campaigns • June campaign resulted in 76 new page likes. Two boosted posts from the month reached 1,497 and 1,209 people respectively. • September’s Fall Food Fest campaign reached 12,420 people in the Cedar Valley, resulted in 259 clicks to our website, and 85 new page likes. Direct Reach • Newsletter: +363 new subscribers, 988 total • Published and distributed two direct mail newsletters

Communications Report Oct. 2015 – Oct. 2016 Merchandise and Other Marketing Materials • Member Owner tote bags • Window Clings • Magnets • Expanded T-shirt line

Market Analysis Key Findings 1. The market study was conducted by Dakota Worldwide, who works with co-ops and conventional grocery stores across the US. 2. The trade area for the study covered 400 square miles in the Waterloo/Cedar Falls area. 3. Dakota researched and included sales information for 15 grocery stores in the area including the new Natural Grocers store. 4. The market study reaffirmed our location for the store to be in or around downtown Cedar Falls. 5. The Cedar Falls area received an above average rating for the ability to sustain a food co-op.

Outreach Coordinator Report House Party Host Wear Your Co-op T-shirt GET INVOLVED Bake a Pie in November Display a Window Cling Share Facebook Posts Write a Newsletter Article Join a Committee Staff an Event Table Help Plan an Event Share Your Expertise Give us Leads Member Maven

Questions

Election Results

Thank you for attending the second annual Cedar Falls Food Co-op Member-Owner meeting!