Catching Up Step 2: Activities and Supplies Pre-Course work - - PDF document

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Catching Up Step 2: Activities and Supplies Pre-Course work - - PDF document

9/29/16 Goal of Daycare 2.0 Master Mind To help you plan and implement the best possible Daycare 2.0 Program at your facility Launching Your Program Progress Not Perfec@on 2 www.safeoffleashdogplay.com Catching Up Step 2: Activities and


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Launching Your Program

Goal of Daycare 2.0 Master Mind

  • To help you plan and implement the best

possible Daycare 2.0 Program at your facility

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Progress Not Perfec@on

Catching Up

  • Pre-Course work – provides The Dog Gurus

with informa@on to help us understand your facility

§ Sent to info@TheDogGurus.com if you haven’t

already done so

  • Step 1: Clarify Client Base and Space

§ Finish this week § Fill out final details in implementa@on plan (this

will be sent to The Dog Gurus at the end of the course for our input

www.TheDogGurus.com 3

Step 2: Activities and Supplies

§ Determine 4 ac@vi@es you can do at your facility § Create a schedule for a typical day § Determine the supplies or equipment you need § Plan to beta test your ideas

www.TheDogGurus.com 4

Step 3: Staffing and Budgeting

  • Created a staffing schedule for your

employees

  • Created a budget to determine payroll costs
  • Determined budget for equipment and

supplies you will purchase

  • Determined price for your program
  • Determined membership program feasibility

www.TheDogGurus.com 5

Step 4: Marketing & Client Communication

§ Finalize the name of your Daycare 2.0 program § Know the benefits of your program § Determine your enrollment period § Prepare the marke@ng materials you will use § Develop your marke@ng plan

www.TheDogGurus.com 6

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Launching Your Program

  • Planning
  • Beta Tes@ng
  • Implementa@on

www.TheDogGurus.com 7

Finalize Your Plans

  • Complete Implementa@on Plan Document
  • Make Decisions
  • Prepare to Manage Change Internally

§ Assess Your Confidence Level § Obtain Employee Buy-in § Focus on Your “Why”

www.TheDogGurus.com 8

5 Steps of Managing Change

  • Involve Employees
  • Delegate Tasks
  • Address Feelings
  • Follow Through, but Stay Flexible
  • Stay Posi@ve

www.TheDogGurus.com 9

Hold a Team Meeting

  • Share Your “Why” – Reason for making the

change

  • Describe Your Program

§ How staff benefit § How dogs benefit § Service Value § New Rates

  • Open Discussion
  • Review Tasks for Beta Phase Prepara@on
  • Close with Support to Beta Test

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Beta Testing

  • Select Clients & Dogs
  • Train Staff

§ Schedule & Flow § Ac@vi@es

  • Minimum of 3 Test Days
  • Obtain Feedback

§ Staff § Clients § Observe Dogs

www.TheDogGurus.com 11

Maximize Your Beta Test

  • Photos & Video
  • Dog Stories
  • Client Tes@monials
  • Staff Feedback

www.TheDogGurus.com 12

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Finalize Your Program

  • Fine-tune from Test Days Feedback
  • Confirm Employees are Confident
  • Document Procedures & Schedule
  • Revisit

§ Your Pricing - Can You Increase? § Ahendance Policy – Ensures Staff Wages Paid? § Membership Component – Focused on Benefits

versus Discounts?

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Time to Launch!

  • Make all Changes Now
  • Implementa@on Planning

§ No Other Changes in Business § Not Peak Season

  • Create Time in Your Days for Client

Conversa@ons

§ Stagger Roll-out: VIP Invites first § Client Base Announcement

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Talking to Clients

  • Give yourself at least 2 weeks to have

conversa@ons with clients

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Expect some clients to be unhappy! Prepare for Client Discussions

  • How will you handle…

§ Angry responses § Confusion on why any change is being made § Can’t afford to come any more § Social Media nega@ve posts or comments

  • Prepare Your Team

§ Confidence Level § Scripts § Role Play

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Things to Remember

  • Remember your reason for making this

change

§ Healthier for the dogs § Safer for the dogs § More fun for the dogs (and staff) § More profitable

  • You can make adjustments

§ Assess amer 3 months § Adjust amer 6 months

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Action Steps

  • On your implementa@on plan, complete Step

5 ac@ons

§ Client Communica@on Plan if not complete § Review Full Plan and Make Adjustments § Complete a Dram Implementa@on Timeline

  • Submit Final Implementa@on Plan by due date
  • n website to info@thedoggurus.com

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