Caryn Ginsberg Strategic Visualyst, Priority Ventures Group Board - - PowerPoint PPT Presentation

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Caryn Ginsberg Strategic Visualyst, Priority Ventures Group Board - - PowerPoint PPT Presentation

MAINTENANCE AS A VEG BEHAVIOR CHANGE PRIORITY Caryn Ginsberg Strategic Visualyst, Priority Ventures Group Board President, Faunalytics priorityventures.com faunalytics.org CURRENT VS. LAPSED U.S. VEGETARIANS 10% 10% Maintenance FOCUS


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SLIDE 1

MAINTENANCE AS A VEG BEHAVIOR CHANGE PRIORITY

Caryn Ginsberg

Strategic Visualyst, Priority Ventures Group Board President, Faunalytics priorityventures.com • faunalytics.org

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SLIDE 2

CURRENT VS. LAPSED U.S. VEGETARIANS

10% 10%

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SLIDE 3

~WHY~ ~HOW~ ~WHAT NOW~ FOCUS ON BENEFITS FOCUS ON BARRIERS INFO:

Maintenance

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SLIDE 4

Note: Other = 228

293 237 120 # Mentions 56 115

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SLIDE 5

(Correlation not Causation)

AGREE / STRONGLY AGREE

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SLIDE 6

Ex-Veg Current (Correlation not Causation)

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SLIDE 7
  • 5. MEASURE

Including long term

  • 4. Layer

MESSAGES

  • 1. Think RELATIONSHIP
  • 2. Address BARRIERS
  • 3. Research &

Cultivate IDENTITY

PriorityVentures.com/HBCAW @CarynGinsberg