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Caryn Ginsberg Strategic Visualyst, Priority Ventures Group Board - - PowerPoint PPT Presentation
Caryn Ginsberg Strategic Visualyst, Priority Ventures Group Board - - PowerPoint PPT Presentation
MAINTENANCE AS A VEG BEHAVIOR CHANGE PRIORITY Caryn Ginsberg Strategic Visualyst, Priority Ventures Group Board President, Faunalytics priorityventures.com faunalytics.org CURRENT VS. LAPSED U.S. VEGETARIANS 10% 10% Maintenance FOCUS
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~WHY~ ~HOW~ ~WHAT NOW~ FOCUS ON BENEFITS FOCUS ON BARRIERS INFO:
Maintenance
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Note: Other = 228
293 237 120 # Mentions 56 115
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(Correlation not Causation)
AGREE / STRONGLY AGREE
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Ex-Veg Current (Correlation not Causation)
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- 5. MEASURE
Including long term
- 4. Layer
MESSAGES
- 1. Think RELATIONSHIP
- 2. Address BARRIERS
- 3. Research &