Caribbean Export’s Online SME Diagnostic Assessment Tool Promoting Trade and Investment Globally
Background Important Questions As TPOs/BSOs, do we really understand the needs of • our clients? Are we providing them with “best fit” interventions? • Are our engagements long-term? • Are we tracking their progress? • Answer: Caribbean Export’s SME Diagnostic Assessment Tool •
Caribbean Export’s Enterprise Diagnostic Assessment Tool A web-based enterprise level tool which allows for a • scientific assessment of regional exporting firms (manufacturers and service providers) Provides a standardized, methodological assessment for • diagnosing and identifying areas of support to be delivered though Caribbean Export and key partners. Diagnoses and identifies the strengths and weaknesses of • SMEs across 4 main pillars I. Management II. Production III.Finance IV.Marketing
Benefits of using SME Diagnostic Tool The tool enables Caribbean Export/Regional BSOs to • better assist firms in addressing main areas of weakness Provide more focused and targeted technical • assistance, training, and access to finance solutions . The tool allows for cross-comparison among firms in • different countries as each firm is measured using the same methodology. It would allow regional BSOs to track the progress of • the firms over time. For export promotion activities it would allow firms to • be matched with the “correct” market profiles.
Production
Management
Marketing
Finance
Compiled Assessment
Thank You Damie Sinanan – Senior Advisor, Competitiveness and Export Promotion dsinanan@carib-export.com 1-246-436-0578
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