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CORE PRINCIPLES VIDEO
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C ORE P RINCIPLES V IDEO 2 C ORE P RINCIPLES V IDEO 3 E ARNING Y - - PowerPoint PPT Presentation
C ORE P RINCIPLES V IDEO 2 C ORE P RINCIPLES V IDEO 3 E ARNING Y - - PowerPoint PPT Presentation
P IPELINE S AFETY I N T RANSITION B REAKOUT S ESSION Is meaningful public awareness on the horizon? Can you divorce public awareness from public engagement? Craig Pierson President, Marathon Pipe Line LLC C ORE P RINCIPLES V IDEO 2 C ORE
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CORE PRINCIPLES VIDEO
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EARNING YOUR TRUST
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Employee & Contractor Campaign
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EARNING YOUR TRUST
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Employee & Contractor Campaign
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EARNING YOUR TRUST
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Building Trust Along Our Pipelines
Every other year: Mailings to ~275,000 affected public within ¼ mile of our pipelines Every year: Building special relationships with ~21,000 landowners and residents along our pipelines
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EARNING YOUR TRUST
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Building Trust With Landowners & Residents Along Our Pipelines
2015 – Pilot mailer to ~4,000 2016 – Remaining ~17,000 mailed
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EARNING YOUR TRUST
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Building Trust With Landowners & Residents Along Our Pieplines
2016 – Pilot mailer to ~4,000 2017 – Remaining ~17,000 to be mailed
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EARNING YOUR TRUST
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Building Trust With Landowners & Residents Along Our Pipelines
2014 2015 2016
November 2014 – Focus Group reviews and helps refine mailing ideas for 2015 pilot campaign April 2015 – Pre- mailing phone survey July 2015 – Pilot mailing, tumbler and tube August 2015 – Post- mailing phone survey November 2015 – Focus Group reviews and helps refine mailing ideas for 2016 pilot campaign May 2016 – Pre- mailing phone survey July 2016 – Pilot mailing, file folder kit August 2016 – Post- mailing phone survey November 2016 – Focus Group reviews and helps refine mailing ideas for 2017 pilot campaign November 2014 – Focus Group reviews and helps refine mailing ideas for 2015 pilot campaign April 2015 – Pre- mailing phone survey July 2015 – Pilot mailing, tumbler and tube August 2015 – Post- mailing phone survey November 2015 – Focus Group reviews and helps refine mailing ideas for 2016 pilot campaign May 2016 – Pre- mailing phone survey July 2016 – Pilot mailing, file folder kit August 2016 – Post- mailing phone survey November 2016 – Focus Group reviews and helps refine mailing ideas for 2017 pilot campaign
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EARNING YOUR TRUST
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Connecting With Friends & Neighbors Along Our Pipelines
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EARNING YOUR TRUST
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Schools Along Our Pipelines
ü 113 schools visited for
emergency response awareness (2015-2016)
ü 22 more schools in
2016 to reach all within
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EARNING YOUR TRUST
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Educating & Helping Responders
ü Program offered in
177 counties
ü Over 5,000 agencies
invited to participate
ü Grants also provided
for
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EARNING YOUR TRUST
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Transparency & Sharing for Public Knowledge
Public Website Pipeline Finder App
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CORNERSTONE PIPELINE
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2016 2017
Spring 2017 – Restore property issues May 2017 – Year one mailing campaign (tumbler/tube) June 2017 – Focus group on project and Marathon as “good neighbor” October 2016 – Finish construction November 2016 – Letter sent to landowners asking for feedback