C O L L E G E 393 FULL TIME FACULTY O F 200+ WEBSITES L I B E R - - PowerPoint PPT Presentation

C O L L E G E O F L I B E R A L A R T S

B Y T H E N U M B E R S

117

PRODUCTS

28

DEPARTMENTS + PROGRAMS

393

FULL TIME FACULTY

200+

WEBSITES

23

AVERAGE CLASS SIZE

4194

UNDERGRADUATE STUDENTS

674

GRADUATE STUDENTS

50+

STUDY ABROAD OPPORTUNITIES

O U R C H A L L E N G E S

PREVIOUS DIGITAL MARKETING CAMPAIGNS COLLEGE WIDE NEWSLETTERS

Contentious

FACULTY VIEW OF MARKETING AND COMMUNICATIONS

Bleh

STUDENT VIEW OF COLLEGE MARKETING AND COMMUNICATIONS

RCM

THREE WORDS THAT SHOULD STRIKE FEAR INTO THE HEARTS OF FACULTY

/ / W H O W E A R E

OUR TEAM: The Offjce of Marketing and Communications is a full-service content, design, public relations and marketing agency that provides a suite of services to help stakeholders throughout the college reach their audiences and increase visibility. Our experienced writers, designers and web developers

• versee all college news dissemination, promotion and

marketing, as well as Web and print communications for students, faculty, alumni, stafg and parents. We also serve as consultants to college leadership to help deliver publications on time and on-message. SERVICES: Print Publications and Projects Digital Promotions Advertising Website Development News Writing Public and Media Relations Social Media Consulting

7

MAJOR SERVICES OFFERED

12

PAGE DOCUMENT GUIDE

4.5

STAFF MEMBERS

2

STUDENT WORKERS

2

PIECES OF FURNITURE FROM THE 70s

1

PROJECT MANAGEMENT SYSTEM

/ / W H Y W E A R E H E R E

ENROLLMENT / RETENTION

• DIGITAL BY DEFAULT -

AWARENESS MEASURABLE SCALABLE

/ / P H A S E O N E : W E B S I T E

/ / P H A S E O N E : W E B S I T E

NEWSROOM

/ / P H A S E T W O : E M A I L M A R K E T I N G

NEWSLETTER

• Sent monthly to all students, faculty and stafg

(~6,000 people) and alumni (~25,000)

/ / P H A S E T W O : E M A I L M A R K E T I N G

ANTI-MELT

• Summer-long campaign sent to all incoming

students

• Brief emails with links to content on our

website

• 11 Life Hacks for Incoming Liberal Arts

Students

• 9 Expert Tips to Maximize Your

College Experience

/ / P H A S E T W O : E M A I L M A R K E T I N G

ANTI-MELT

• Summer-long campaign sent to all incoming

students

• Brief emails with links to content on our

website

• 11 Life Hacks for Incoming Liberal Arts

Students

• 9 Expert Tips to Maximize Your

College Experience

/ / P H A S E T W O : E M A I L M A R K E T I N G

CHERRYDELPHIA

• Email sent to all accepted students with link to

Cherrydelphia, our website with Philadelphia-centric content and information

• Invited students to visit campus for a Liberal Arts

Preview Day

/ / P H A S E T H R E E : R A P I D S I T E S

CHERRYDELPHIA

• We knew potential students were

interested in city living

• The non-tourists guide to Philadelphia
• Broken into a few categories:
• Entertainment
• “Its Always Sunny”
• History & Culture
• Good Eats
• Student Personas

/ / P H A S E T H R E E : R A P I D S I T E S

INSTAPAGE

• The new fmyer / fact sheet, digital fjrst
• Generates verifjed leads
• Initiates a direct conversation between

department heads and potential students

• Measureable and scalable

/ / P H A S E T H R E E : R A P I D S I T E S

INSTAPAGE

• A/B Testing
• Mobile ready
• Easy campaign splitting

/ / P H A S E T H R E E : R A P I D S I T E S

INSTAPAGE

• Data can reveal

unexpected results

• Print is not dead?

/ / P H A S E F O U R : F A C E B O O K A D S

• Launched Facebook ad

campaigns for specifjc graduate programs

• Led to Instapage landing pages
• Spent $100-300 per campaign

/ / P H A S E F I V E : D A T A , C U L T U R E , C H A N G E

“Technology is easy, people are hard.”

– Christopher Hill

Q U E S T I O N S ?