by YAP Jordan Krijnen , Merel Hoogendoorn Beyza Kaygsz , Ya-Zhen - PowerPoint PPT Presentation

by YAP Jordan Krijnen , Merel Hoogendoorn Beyza Kaygısız , Ya-Zhen Chen

content Who’s tony’s Conclusion t p e c n o c l a n i F “ T o n y ’ s i s t i r e d o f w a i t i n g “ Appearance Tell the story Strategy of origin

s t o n y ’ o i s w h

tell the story of origin why?

what we found out … - Tone of voice - Tony’s history

Final concept tony’s is tired of waiting let’s get rough and tough! - Shout out loud - Fun on the way

market entry strategy go big or stay at home Big City 5 days Passengers Train&Metro station, each station everyone Shopping mall…

market entry strategy go big or stay at home x Pop-up Social Exhibition Media

appearance f r e e p pop-up h o t o s w h y n o b i t i o n t e x h i h a v e a b a r ! Tony’s chocolonely 100% slave Tony’s chocolonely 100% free. Tony’s chocolonely 100% slave free. Tony’s choco- slavefreeTony’s Tony’s chocolonely lonely 100% choco- 100% slave free. slave- Tony’s choco- l Tony’s lonely chocolone- 100% Tony’s ly 100% slave chocolonely free. Tony’s 100% slave free. chocolonely Tony’s chocolonely 100% slave- freeTony’s chocolonely 100% slave Tony’s freeTony’s chocolonely Tony’s choco- 100% slave free. lonely 100% Tony’s choco- slave free. Tony’s lonely 100% chocolonely slavefreeTony’s 100% slavefree- chocolonely Tony’s chocolonely Tony’s chocolonely 100% slave 100% slave freeTony’s 100% slave free. Tony’s freeTony’s chocolonely 100% slavefree- chocolonely 100% choco- Tony’s chocolonely 100% slave freeTony’s slave free Tony’s chocolonely 7 - l o n d o n 5 1 0 . 6 0 2 . 1

#tonyschocolonely 15.06.2017 - london 12.06.2017 - london 1 3 . 0 6 . 2 0 1 7 - p a r i s

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conclusion Q&A