Building Effective Cross- Campus Partnerships for Your Student - - PowerPoint PPT Presentation

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Building Effective Cross- Campus Partnerships for Your Student - - PowerPoint PPT Presentation

Building Effective Cross- Campus Partnerships for Your Student Advancement Program Brian Gawor Brian.Gawor@RuffaloNL.com donationequation.com EMBRACE MULTIPLE AREAS OF CAMPUS Collegial: faculty Developmental: student affairs


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Building Effective Cross- Campus Partnerships for Your Student Advancement Program

Brian Gawor Brian.Gawor@RuffaloNL.com donationequation.com

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EMBRACE MULTIPLE AREAS OF CAMPUS

  • Collegial: faculty
  • Developmental: student affairs
  • Managerial: staff/admin
  • Advocacy: unions, centers
  • Tangible: commencement
  • Virtual: online education,

social media

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PARTNERSHIPS MATTER

“Partnerships with students based on peer networking were associated with a donor participation rate that was 2.7 percentage points higher than institutions that do not take this approach. For collaboration with student leadership groups, the donor rate was 4.5 percentage points higher, and for the marketing and communications office, the donor rate was 4.7 percentage points higher.”

https://www.case.org/Publications_and_Products/2014/May/June_2014/Schooled_in_Giving.html

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AREAS YOU CAN PARTNER WITH

  • Finance
  • Major and

Planned Giving

  • Dining Services
  • Athletics
  • Theatre and Art
  • Grounds and

Maintenance

  • The Phonathon
  • Academic Units
  • Admissions
  • Housing
  • President
  • Student Orientation
  • IT/Tech
  • Transfer Services
  • Rivals
  • Student Government
  • Greek
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Ruffalo Noel Levitz

Crowdfunding

Project Based Funding forCampus

  • Provides an opportunity for

donors to assist very specific projects, battling the misconception that small gifts are not necessary in the university environment.

  • Your opportunity for pure

transparency.

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8

| CROWDFUNDING

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9

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10

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| CROWDFUNDING

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| CROWDFUNDING

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GIVING DAY

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CAMPUS EXCITEMENT

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USAO Feaver Believers!

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Bring the buildings alive

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Ruffalo Noel Levitz

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Mi Might ght be be tie tied to to th the psycho psycholo logy of

  • f dono

donors rs

  • Fans develop over time.
  • “Suffering” is part of fandom –

winning may not matter.

  • Group identity
  • Socialization
  • Community and sharing
  • Celebrities, spokespeople, key

influencers.

  • Majority of fans now use a “second

screen.”

The psychology of fans

http://www. tp://www.sportsnetworker. portsnetworker.com/2 /20 12/02/ 12/02/15/ 5/the‐psychology psychology‐of

  • f‐sports

sports‐ fa fans ns‐what what‐makes makes‐them them‐so so‐cr crazy/

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Ruffalo Noel Levitz

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Us Use of

  • f cele

celebrit brity to to gain gain con connectio tion?

Parasocializaion

LIK LIKELY LY. NOT NOT LIK LIKELY LY.

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Weeks can be great

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Show where the money comes from

  • “Tuition Freedom Day”
  • “Missing Classmates”
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To you, from fellow Knox Alumni

Alumni and Friends contributed over $3.5 million last year to the Knox Fund. In 2013, over $15 million was contributed to Knox.

2,962.37

June 30, 2014 Verita s! Jane and John Alumni Knox Student Two Thousand Nine Hundred Sixty Two and 37/100

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Im Impact of

  • f Thank

Thank You You Calls Calls

They say yes more

G

Gratitude 1FS

< 6

24h, 7x, 4/15

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Im Impact of

  • f Thank

Thank You You Calls Calls

They even pick up more

51% 51%

To Total boo boost to to pledg pledge ra rate fo for th thank yo you calls lls

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Four types of giving

Transaction Relationship Lifestyle Transformation

THE FOUR TYPES OF GIVING:

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