Build for the Future When Your Users Are in the Past Jared Faris - - PowerPoint PPT Presentation

Build for the Future

When Your Users Are in the Past

Jared Faris VP of Solutions @

Build for the Future – Jared Faris

Cust stom

• mer

ers

I need ed so some me techno chnology logy

Th This is *NE

*NEVER VER* *

hap appens pens

Build for the Future – Jared Faris

It’s Not About

TE TECH CHNOL NOLOG OGY

You Cust stom

• mer

ers

Build for the Future – Jared Faris

Collaboration Tools Cat Videos Stuff To Build

People Don’t “Technology”

Build for the Future – Jared Faris

Eve very y po powe werful rful ap appl plic icati ation

• n

st star arted ed as as a r a rea eally lly hid ideou eous s Excel el sp sprea eadshee dsheet

Source: https://www.vertoanalytics.com/chart-of-the-week-which-devices-are-used-most-often/

PR PROBLEM LEM - Use sers rs Ar Are Al All l Ove ver The Pla lace

Th Three ee Magical Sc Scienc ency Rat ather er Bas asic c Ques estio tions ns

“What are we trying to do?”

Build for the Future – Jared Faris

Princi ciple ple #1

Rea Reach Y ch You

• ur

r Cus Customers

• mers

Whe Where e The They Ar y Are

Build for the Future – Jared Faris

Have ve emp mpathy athy for

• r you

your r customers

• mers

Build for the Future – Jared Faris

Princi ciple ple #2

Me Meet et You

• ur

r Cus Custom

• mers

ers Whe Where e The They y Wil ill Be l Be

Want way more? ? https: ps:// //medium.c medium.com/w

• m/wardl

dleymaps ymaps

Want way more? ? https: ps:// //medium.c medium.com/w

• m/wardl

dleymaps ymaps Custome

• mers

rs bu buy your software e for the stuff f that’s here

Want way more? ? https: ps:// //medium.c medium.com/w

• m/wardl

dleymaps ymaps But everythi ything ng moves s over here eventually tually

Want way more? ? https: ps:// //medium.c medium.com/w

• m/wardl

dleymaps ymaps Make e sure you make e the inve vestm tment ents to compe pete e here Make e sure you main intain ain the techn hnology logy that works here

Princi ciple ple #3

Don’t Let The Thi Things ngs Tha That Ex t Exci cite e You,

• u, Dis

Distr tract act You

• u

I need a can

• pener

er I’ve really gotten into swords ds latel ely. . Let’s use this!

“How much will it cost?”

Build for the Future – Jared Faris

Princi ciple ple #4

Technology Isn’t Fr Free ee

Anoth ther er platf tform

• rm

to support? rt?

We’ve located our data center er in this s abandoned ndoned Air Force e base, se, and put a moat at with h all lligat gator

• rs to

stop

• p social

cial engine ineer ering ing attacks tacks

Your Sh SharePo Point int site has 50 users…

Engineering coolness shouldn’t drive bu busi siness ness de decisi cisions

• ns

Build for the Future – Jared Faris

Princi ciple ple #5

There’s No Limit To What

• What You
• u

Ca Can n Spe Spend nd

Build for the Future – Jared Faris

Ne Nerd d Al Aler ert!!! t!!!

Build for the Future – Jared Faris

I win!

I hate you so much

“What is good enough?”

Want way more? ? https: ps:// //medium.c medium.com/w

• m/wardl

dleymaps ymaps Make e sure you make e the inve vestm tment ents to compe pete e here Make e sure you main intain ain the techn hnology logy that works here

Build for the Future – Jared Faris

• What’s possible with technology?
• How
• w do
• we

we pr prio iori ritize? tize?

• How
• w do
• we

we fin find d a ba balanc lance? e?

Two wo exam ampl ples es wh wher ere e we we loo look k at at

“What are we trying to do?” “How much will it cost?” “What is good enough?”

Build for the Future – Jared Faris

Scenario ario 1

Mo Mobile bile Sup Suppo port rt

Build for the Future – Jared Faris

“What are we trying to do?”

Pr Pret etend end yo you are e the the cus customers

• mers

Build for the Future – Jared Faris

“What are we trying to do?”

I demand nd an app! Where’s this thing’s App Store?

Build an experience for users with minimal barriers to entry, built for their mobile device that works with spotty Wi-Fi

Build for the Future – Jared Faris

“What are we trying to do?”

There are always other options with technology

Progr

• gress

essive ve We Web Apps? Of f cours rse e I know w wh what t they are… er…

Build for the Future – Jared Faris

Let’s talk super briefly about PWAs

Are you just do doing g this s be because se they y didn’t pick your PWA talk?

Build for the Future – Jared Faris

“How much will it cost?”

• You
• u al

alrea eady dy hav ave e a w a web eb ap app, p, rig ight? ht?

• Do

Do we we w wan ant t 2+ 2+ cod

• de

e ba base ses? s?

• Wh

What at sk skil ills ls do do we we alr alrea eady dy hav ave? e?

Build for the Future – Jared Faris

“What is good enough?”

No No tech chnic nical al de decisi cision

• n is

is

100 100% % per perfect ect

I don’t think this th thing supports

• rts

PWAs…

Build for the Future – Jared Faris

“What are we trying to do?” “How much will it cost?” “What is good enough?”

Build ld a good user r experi erien ence e th that t runs on th the device in our users’ pockets. A P PWA probab bably ly save ves s us $$ $$$ o $ ove ver a we web app and tw two mobile e apps. s. Advanced features on new devices, and it’s still a we websit ite e for old devi vices.

• es. Seem

ems s ok to me.

Wha What other opti t other options

• ns

cou

• uld ther

ld there e be be?

Build for the Future – Jared Faris

Foc

• cus

us on

• n VAL

ALUE, UE, not

• t

TE TECH CHNOL NOLOG OGY

Build for the Future – Jared Faris

Sc Scen enario ario 2

Liv Live e Vi Video deo

Build for the Future – Jared Faris

You

• u hav

ave e a h a hea ealth lth in insu suranc ance e coun

• unse

seling ling pr product.

• duct.

Do Do yo you ne u need ed li live ve vi vide deo?

• ?

Build for the Future – Jared Faris

“What are we trying to do?”

“Expectations are changing fast… So Sorry to be be the ones to br break the news, bu but users rs expe pect ct the same level l of immed mediacy iacy from the pr produ duct t or servic ice e you are working on right now.”

The State of UX in 2018 https://trends.uxdesign.cc/

Build for the Future – Jared Faris

“What are we trying to do?”

Engage with customers in a way they feel is meaningful and supportive, and encourage them to continue to engage with our platform until they have successful outcomes.

Build for the Future – Jared Faris

“How much will it cost?”

Build for the Future – Jared Faris

“How much will it cost?”

I need to pay y for more e bandwi widt dth! h!

Build for the Future – Jared Faris

“What is good enough?”

Do I need d a PPO, O, HMO MO or BBQ? Q? <click icks send> d>

Build for the Future – Jared Faris

“What are we trying to do?” “How much will it cost?” “What is good enough?”

Gi Give our customers ers a real-tim time, e, interact active ive experi erienc ence e to keep p th them engaged ged. Video eo is super r expensi ensive.

• ve. Ch

Chat t and (mayb ybe) e) bots ts could save e us a lot t of f money. Maybe we launch with chat, and see how we’re

• doing. Video may get cheaper over time too…

Build for the Future – Jared Faris

Reme member mber th the ques estions: tions:

• “What are we trying to do?”
• “How much will it cost?”
• “What is good enough?”

I’m so confused. What were the main n po points ts aga gain in?

Build for the Future – Jared Faris

It’s Not About

TE TECH CHNOL NOLOG OGY

People don’t “technology”

You Cust stom

• mer

ers

Build for the Future – Jared Faris

Tha Thank Y nk You

• u!

Email il me at jfaris is@gmail.c @gmail.com

• m for slides

des Thank anks to for pa payin ing g for me to be be here ;)