Build for the Future When Your Users Are in the Past Jared Faris - PowerPoint PPT Presentation

Build for the Future When Your Users Are in the Past Jared Faris VP of Solutions @

I need ed so some me techno chnology logy is *NE *NEVER VER* * Th This hap appens pens Cust stom omer ers Build for the Future – Jared Faris

It’s Not About TE TECH CHNOL NOLOG OGY Cust stom omer ers You Build for the Future – Jared Faris

Collaboration Tools People Don’t Cat Videos “Technology” Stuff To Build Build for the Future – Jared Faris

Eve very y po powe werful rful ap appl plic icati ation on star st arted ed as as a r a rea eally lly hid ideou eous s Excel el sp sprea eadshee dsheet Build for the Future – Jared Faris

PR PROBLEM LEM - Use sers rs Ar Are Al All l Ove ver The Pla lace Source: https://www.vertoanalytics.com/chart-of-the-week-which-devices-are-used-most-often/

Th Three ee Magical Sc Scienc ency Rat ather er Bas asic c Ques estio tions ns

“What are we trying to do?”

Princi ciple ple #1 Rea Reach Y ch You our r Cus Customers omers Whe Where e The They Ar y Are Build for the Future – Jared Faris

Have ve emp mpathy athy for or you your r customers omers Build for the Future – Jared Faris

Princi ciple ple #2 Me Meet et You our r Custom Cus omers ers Whe Where e The They y Wil ill Be l Be Build for the Future – Jared Faris

Want way more? ? https: ps:// //medium.c medium.com/w om/wardl dleymaps ymaps

Custome omers rs bu buy your software e for the stuff f that’s here Want way more? ? https: ps:// //medium.c medium.com/w om/wardl dleymaps ymaps

But everythi ything ng moves s over here eventually tually Want way more? ? https: ps:// //medium.c medium.com/w om/wardl dleymaps ymaps

Make e sure you Make e sure you make e the main intain ain the inve vestm tment ents to techn hnology logy that compe pete e here works here Want way more? ? https: ps:// //medium.c medium.com/w om/wardl dleymaps ymaps

I need a can opener er Princi ciple ple #3 Don’t Let The Thi Things ngs Tha That Ex t Exci cite e You, ou, Dis Distr tract act You ou I’ve really gotten into swords ds latel ely. . Let’s use this!

“How much will it cost?”

Anoth ther er platf tform orm to support? rt? Princi ciple ple #4 Technology Isn’t Fr Free ee Build for the Future – Jared Faris

Engineering coolness shouldn’t drive busi bu siness ness de decisi cisions ons We’ve located our data center er in this s abandoned ndoned Air Force e base, se, and put a moat at with h all lligat gator ors to Your Sh SharePo Point int site stop op social cial engine ineer ering ing attacks tacks has 50 users…

Princi ciple ple #5 There’s No Limit To What o What You ou Ca Can n Spe Spend nd Build for the Future – Jared Faris

Ne Nerd d Al Aler ert!!! t!!! Build for the Future – Jared Faris

I hate you so much I win! Build for the Future – Jared Faris

“What is good enough?”

Make e sure you Make e sure you make e the main intain ain the inve vestm tment ents to techn hnology logy that compe pete e here works here Want way more? ? https: ps:// //medium.c medium.com/w om/wardl dleymaps ymaps

Two wo exam ampl ples es wh wher ere e we we loo look k at at What’s possible with technology? • How ow do o we we pr prio iori ritize? tize? • • How ow do o we we fin find d a ba balanc lance? e? Build for the Future – Jared Faris

“What are we trying to do?” “How much will it cost?” “What is good enough?”

Scenario ario 1 Mo Mobile bile Sup Suppo port rt Build for the Future – Jared Faris

“What are we trying to do?” Pr Pret etend end yo you are e the the cus customers omers Build for the Future – Jared Faris

“What are we trying to do?” I demand nd an app! Where’s this thing’s App Store? Build an experience for users with minimal barriers to entry, built for their mobile device that works with spotty Wi-Fi Build for the Future – Jared Faris

“What are we trying to do?” Progr ogress essive ve We Web Apps? Of f cours rse e I know w wh what t they are… er… There are always other options with technology Build for the Future – Jared Faris

Let’s talk super briefly about PWAs Are you just do doing g this s be because se they y didn’t pick your PWA talk? Build for the Future – Jared Faris

“How much will it cost?” You ou al alrea eady dy hav ave e a w a web eb ap app, p, rig ight? ht? • Do Do we we w wan ant t 2+ 2+ cod ode e ba base ses? s? • What Wh at sk skil ills ls do do we we alr alrea eady dy hav ave? e? • Build for the Future – Jared Faris

“What is good enough?” I don’t think this thing supports th orts PWAs… No No tech chnic nical al de decisi cision on is is 100% 100 % per perfect ect Build for the Future – Jared Faris

“What are we trying to do?” Build ld a good user r experi erien ence e th that t runs on th the device in our users’ pockets. “How much will it cost?” A P PWA probab bably ly save ves s us $$ $$$ o $ ove ver a we web app and tw two mobile e apps. s. “What is good enough?” Advanced features on new devices, and it’s still a we websit ite e for old devi vices. es. Seem ems s ok to me. Build for the Future – Jared Faris

Wha What other opti t other options ons cou ould ther ld there e be be?

Foc ocus us on on VAL ALUE, UE, not ot TE TECH CHNOL NOLOG OGY Build for the Future – Jared Faris

Sc Scen enario ario 2 Liv Live e Vi Video deo Build for the Future – Jared Faris

You ou hav ave e a h a hea ealth lth in insu suranc ance e coun ounse seling ling pr product. oduct. Do Do yo you ne u need ed li live ve vi vide deo? o? Build for the Future – Jared Faris

“What are we trying to do?” “Expectations are changing fast… So Sorry to be be the ones to br break the news, bu but users rs expe pect ct the same level l of immed mediacy iacy from the pr produ duct t or servic ice e you are working on right now.” The State of UX in 2018 https://trends.uxdesign.cc/ Build for the Future – Jared Faris

“What are we trying to do?” Engage with customers in a way they feel is meaningful and supportive, and encourage them to continue to engage with our platform until they have successful outcomes. Build for the Future – Jared Faris

“How much will it cost?” Build for the Future – Jared Faris

“How much will it cost?” I need to pay y for more e bandwi widt dth! h! Build for the Future – Jared Faris

“What is good enough?” Do I need d a PPO, O, HMO MO or BBQ? Q? <click icks send> d> Build for the Future – Jared Faris

“What are we trying to do?” Gi Give our customers ers a real-tim time, e, interact active ive experi erienc ence e to keep p th them engaged ged. “How much will it cost?” Video eo is super r expensi ensive. ve. Ch Chat t and (mayb ybe) e) bots ts could save e us a lot t of f money. “What is good enough?” Maybe we launch with chat, and see how we’re doing. Video may get cheaper over time too… Build for the Future – Jared Faris

I’m so confused. What were the main n po points ts aga gain in? Reme member mber th the ques estions: tions: • “What are we trying to do?” • “How much will it cost?” • “What is good enough?” Build for the Future – Jared Faris

It’s Not About TE TECH CHNOL NOLOG OGY People don’t “technology” Cust stom omer ers You Build for the Future – Jared Faris

Tha Thank Y nk You ou! Email il me at jfaris is@gmail.c @gmail.com om for slides des Thank anks to for pa payin ing g for me to be be here ;) Build for the Future – Jared Faris