www.brandingbuildingsbetter.ca Wednesday, February 23, 2011 - PowerPoint PPT Presentation

www.brandingbuildingsbetter.ca Wednesday, February 23, 2011

Wednesday, February 23, 2011

CONTEXT

The Perfect Storm Five root causes of the marketing revolution

First, Build Good Things A great product is essential

Sell The Truth The rise of marketing journalism

A Stadium of Enthusiastic Fans A brand new analogy

It’s Not Just What You Say, It’s How You Say It Writing & design are the new secret weapons

Replacing the Funnel with a Hose Why you want fewer sales leads

EXAMPLES

Landing Page: Home Page / Main Navigation: Secondary Navigation: Information Page : 3 – 4 image slideshow with Scrolling navigation. Large buttons Scrolling navigation allows for multiple Allows for large image or copy blocks. rotating captions. Click to enter. for ease of use & visual impact. levels of content. Back button and Links to other sections within site. site path populate.

UNIT L1 BASEMENT MEZZANINE 4,112 sq ft (approx.) UNIT 203 SECOND FLOOR 2,234 sq ft (approx.) OPEN TO BELOW #203 DN OPEN TO BELOW ELEV DN ELEV #200 UP BACK TO MAIN SITE LEASED LEASED NOTICES CALENDAR REFERENCES SERVICE REQUEST DIRECTORY #205 UP FREIGHT DN ELEV Layouts are not to scale and are for general information purposes only. All square footages, dimensions and layouts are approximate and should not be relied upon. Landscape plans are for illustrative purposes only and are subject to change. E. & O.E. Layouts are not to scale and are for general information purposes only. All square footages, dimensions and layouts are approximate and should not be relied upon. Landscape plans are for illustrative purposes only and are subject to change. E. & O.E. Layouts are not to scale and are for general information purposes only. All square footages, dimensions and layouts are approximate and should not be relied upon. Landscape plans are for illustrative purposes only and are subject to change. E. & O.E. TENANTS ONLY TENANT NOTICES T U E S D A Y , M A R C H 1 4 , 2 0 1 1 Elevator Repair Update Vestibulum id ligula porta felis euismod semper. Etiam Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, porta sem malesuada magna mollis euismod. aperiam, eaque ipsa quae ab illo inventore P O S T E D B Y P H I L A T 4 : 3 2 8 7 C O M M E N T S Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Sed ut perspiciatis unde omnis iste natus error sit voluptatem F R I D A Y , M A R C H 1 1 , 2 0 1 0 accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore Lobby Renovations Ongoing veritatis et quasi architecto beatae vitae dicta sunt explicabo. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, aperiam, eaque ipsa quae ab illo inventore P O S T E D B Y P H I L A T 4 : 3 2 8 7 C O M M E N T S NOTICES CALENDAR REFERENCES SERVICE REQUEST DIRECTORY

FOR SALE / LEASE FOR SALE / LEASE FALL 2010 SURREY & LANGLEY INDUSTRIAL PROPERTIES SURREY & LANGLEY INDUSTRIAL PROPERTIES FOR LEASE 27581 51A AVE, LANGLEY FOR SALE/LEASE 5265 185A Street • 26,043 sf freestanding building Surrey, Bc FIRST CLASS FINISHED OFFICE SPACE • 1.6 acres (1.3 acres net usable) • Dock & grade loading • Call for pricing details 8585 123 STREET, SURREY FOR SALE • 10,400 sf freestanding building • 1.44 acres • PRICE REDUCED! • $2,499,000 5160 272 STREET, LANGLEY BUILD TO SUIT • 45,641 sf building opportunity • 2.0 acre effective site area • $5,925,000 ($129 psf) • Optional building sizes available 10472 SCOTT ROAD, SURREY FOR SALE • 3.8 acres • Zoned I-1 (light industrial) • Designated CHI (highway commercial) • $5,000,000 7 For more information PROPERTY HIGHLIGHTS: 1 OUR SERVICES OUR SERVICES PLEASE CONTACT: 176th St •1,463 – 8,971 sf available 1a BY RELENTLESSLY IMPROVING OUR MARKETING Jordan MacDonald 192nd St 200th St •7 different unit sizes PROCESS AND BUILDING LASTING RELATIONSHIPS d 604.687.8320 E.&O.E: This document/email has been prepared by Frontline Real Estate Services Ltd. for advertising and general 201 – 17728 66 Avenue WITHIN THE COMMUNITY, IT IS OUR MISSION AT information only. The information contained herein was obtained from sources which we deem reliable and, information only. The information contained herein was obtained from sources which we deem reliable and, c 604.240.8336 •Fully fjnished space Surrey, BC V3S 7X1 SURREY 10 while thought to be correct, is not guaranteed by Frontline Real Estate Services Ltd. Any interested party should while thought to be correct, is not guaranteed by Frontline Real Estate Services Ltd. Any interested party should FRONTLINE TO BE RECOGNIZED AS THE PREMIER REAL jordan@fmre.ca t 604.687.8300 LANGLEY RESIDENTIAL undertake their own inquiries as to the accuracy of the information. Frontline Real Estate Services Ltd. excludes undertake their own inquiries as to the accuracy of the information. Frontline Real Estate Services Ltd. excludes For more information • High security features f 604.687.8322 15 ESTATE BROKERAGE IN SURREY-LANGLEY. unequivocally all inferred or implied terms, conditions and warranties arising out of this document and excludes unequivocally all inferred or implied terms, conditions and warranties arising out of this document and excludes www.flre.ca PLEASE CONTACT: Buyer Representation, Seller Representation, Project Marketing 10 all liability for loss and damages arising there from. all liability for loss and damages arising there from. www.flre.ca Jordan MacDonald d 604.687.8320 c 604.240.8336 jordan@fmre.ca www.flre.ca INDUSTRIAL INDUSTRIAL Sales & Leasing Services, Buyer & Tenant Representation, Renewal Negotiations, Project Marketing Frontline Real Estate Services is a full-service real estate fjrm specializing in the Surrey-Langley region. Our acute local focus, innovative marketing systems and cooperative team structure enable us to deliver powerful results. At Frontline, we work in teams of specialists who cover the market by OFFICE focusing solely on a specifjc real estate product type within our region. The company has invested heavily in administrative staff and systems that allow Sales & Leasing Services, Buyer & Tenant Representation, our brokers to spend more time selling. We have developed an extensive Renewal Negotiations, Project Marketing marketing system that combines the best of proven brokerage methods with new marketing technology allowing buyers and sellers to connect faster. RETAIL Sales & Leasing Services, Buyer & Tenant Representation, Renewal Negotiations, Project Marketing LAND Development Land Dispositions, Assemblies, Building Lot Sales, Developer Representation COMPANY OVERVIEW www.flre.ca

PLANTS P LAN ET EART H CORP ORAT I ON BLUE SKY WORKS HERE. I N C O N J U N C T I O N W I T H SWI SSREAL D EV ELOP MEN T S WORK INVITE YOU TO JOIN HERE. M S M O T H E R N A T U R E C H I E F E X E C U T I V E O F F I C E R AT THE OFFICIAL LAUNCH OF HER NEW HEADQUARTERS IN VANCOUVER 484 FEET R S V P V I A E M A I L T O : E V E N T @ T H E E X C H A N G E B U I L D I N G . C O M FROM SKY TO SIDEWALK 475 Howe Street, Vancouver 7pm for 730pm Drinks and appetizers will be served TheExchangeBuilding.com REGISTER NOW >

HOW?

Explain Yourself What are you trying to do here?

Pick Your Friends Precisely New standards for audience definition

Big, Deep and Wide Stories build a strong foundation

Paris Hilton or Dan Rather How to determine your brand personality

Packed With Facts The marketing journalism approach to websites

Something Old. Something New. Why a blended media approach makes sense

SOCIAL MEDIA

My Prospects Don’t Use Social Media.

The Golden Rule of Social Media The one thing every marketer needs to know

Audience Attraction 6 techniques to steal from the traditional media

THE FUTURE

Being Nostradamus 5 predictions for the future of marketing communications

www.brandingbuildingsbetter.ca Wednesday, February 23, 2011