SLIDE 1
Bowel cancer screening: Self Determination Theory
Flight, Zajac, Wilson, Turnbull, Cole: Preventative Health Flagship, WCC 2012
Amo$va$on( (AM)! Controlled(mo$va$on( (CM)! Autonomous(mo$va$on( (ATM)! I"can’t"see" why"I"should" bother"with" screening.! I"screen""because"my"GP" says"I"should.! I"screen"because"I"will"feel" guilty"if"I"don’t.! I"screen"because"I"value"the"benefits"of" screening.! I"screen"because"I"consider"screening"a" part"of"who"I"am.!
Background: Australia’s National Bowel Cancer Screening Program participation rate is sub-optimal. Can Self Determination Theorya shed light on motivation to screen using a Faecal Immunochemical Test (FIT)?
a Deci & Ryan (2000) Am Psychol 55, 68-78