Boost Your ROI with Marketing Automation and Analytics sponsored by - - PowerPoint PPT Presentation

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boost your roi with marketing automation and analytics
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Boost Your ROI with Marketing Automation and Analytics sponsored by - - PowerPoint PPT Presentation

Sep 17, 2023 556 likes •648 views

Boost Your ROI with Marketing Automation and Analytics sponsored by ISSA Young Executive Society Mon. September 11 | 3:00 PM - 3:45 PM | N107 Debbie Sardone Business Consultant Author Speaker Nonprofit Founder

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Boost Your ROI with Marketing Automation and Analytics sponsored by ISSA Young Executive Society

  • Mon. September 11 | 3:00 PM - 3:45 PM | N107
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Debbie Sardone

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  • Business Consultant
  • Author
  • Speaker
  • Nonprofit Founder
  • Hands-Off Business Owner

972-219-0400 info@cleaningforareason.org www.SpeedCleaning.com

  • r www.DebbieSardone.com
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Debbie’s Top 3 Tips

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  • 1. Automate your offers and marketing

follow ups with Constant Contact or Infusionsoft www.constantcontact.com www.infusionsoft.com

  • 2. Capture emails of website visitors

with GrooveJar www.groovejar.com

  • 3. Launch27 Book Now Online feature

www.launch27.com

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Jeff Cross

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Executive Editor Cleanfax (740) 973-4236 direct JeffCross@ISSA.com

AUTOMATION:

Get more done without spending more time.

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Jeff’s Top 3 Tips

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Create automated postings across all your social media platforms using HootSuite www.HootSuite.com The best $10 (or so) a month you will ever spend.

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Use “remarketing” campaigns You know that weed-wacker you looked at last month and how it is following you all over the Internet? You can’t escape it. Your company can be that weed-wacker.

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Use online scheduling tools such as FittleBug www.FittleBug.com Most consumers and potential clients just want an

  • appointment. They don’t want to talk. Make this easy on
  • them. Let them hire you online.
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Lou Centrella

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Director of Digital Media ISSA 800-225-4772 lou@issa.com

  • Well designed emails get read!
  • Automate as much as possible
  • Analyze: Testing makes perfect
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Lou’s Top 3 Tips

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Optimize emails for mobile, desktop and many devices. Email on Acid: Email Testing & Rendering Tools Free to try www.emailonacid.com Litmus: Email Testing Free to try https://litmus.com/email-testing Email Monks: Inexpensive email design Starts at $49 www.emailmonks.com

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Analyze, Test, Repeat! Google Analytics: URL Builder https://ga-dev-tools.appspot.com/campaign-url-builder/

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Save time: Automate and personalize Integrate your ESP with your CRM. Use dynamic variables within automated emails to increase member retention.