Boo ook Acq cquis isitio ion in n the the (ne (new) era er - - PowerPoint PPT Presentation
Boo ook Acq cquis isitio ion in n the the (ne (new) era er a of of dig digit ital l ed educatio ion (Edit/crop photo to align within this space) 3 June 2020 Zoe Loveland, Sr Director Regional Marketing EMEAI Cherry Otto, Market
(Edit/crop photo to align within this space)
3 June 2020
Zoe Loveland, Sr Director Regional Marketing EMEAI Cherry Otto, Market Development Manager EMEAI
– Spend on Books – Library Budgets Trends for Books – Purchasing Decisions – Supplier Selection
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Higher Education Book purchasing was in transition to e-first even before COVID-19 accelerated the need
3 ProQuest surveyed librarians in higher education institutions across the UK in February this year The results provide insight into a market that was increasingly transitioning to be ‘e-first’ to meet changing user needs and ability to provide wider access via the increasing variety of eBook models available This transition was being impacted (positively and negatively) by factors such as reading list preferences, print preferences for some courses, flat and decreasing budgets for books
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Responses from 65 universities in UK
19% 6% 44% 6% 8% 17%
Russell Group 1960s University Post-1992 Post-2000 Specialist Other
48% 19% 8% 8% 8% 6% 4%
SUPC NEYAL APUC LUPC NOWAL MUAL WHELF
Respondents by Consortium Membership Respondents by Institution Type
Research
Understand the current UK books acquisition landscape and identify key trends impacting:
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Print Books 49.3% Ebooks 50.7%
Range from: Average spend by institutions across survey responses
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expenditure on ebooks had increased and on print decreased
Increases due to
Types of institution with most increase in ebook spend
publisher collections
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68% 53% 44% 37% 10% 2%
Changing user needs Institutional funding Student numbers Changing academic portfolio Political climate Other
Accessibility Increase in distance learning courses “ebooks are preferred because they are more accessible for visually impaired students”
Key Changing User Needs
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17% 29% 10% 19% 11% 14%
Less than £50k £50k-£250k £250k-£500k £500k-£1M £1M - £3M Prefer not to say
Annual Books Budgets Of Respondents
Average spend of overall content budget on books
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Decreased 42% Increased 32% No Change 26%
Books budget being used to accommodate increased costs of journals “Reducing expenditure on books is generally easier than reducing subscription spend” “The whole resources budget is under pressure – print loans are falling year on year so the print budget will be going through the same process that the journals budget has been through – a smaller more tightly focused spend on print”
Reasons Stated For Decreases
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*Since the survey was completed, it has been announced that VAT was removed from ebooks on 1 May 2020.
Ebook bundles - There will be more emphasis on e-book deals rather than title-by-title acquisition; this changes the way purchasing decisions are made Etextbooks - An increase in etextbook provision will put pressure on the monograph budget VAT - If VAT is removed from electronic resources, the university may claw back some of the resources fund* Brexit - The political situation and associated recruitment issues (staff and students) are expected to bring profound change Distance learning - The introduction of more off-campus courses means less need for print books and more need for ebooks
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15 Which attributes do you rate as most important when selecting ebooks?
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Yes 80% No 20%
Is the resource list the primary vehicle for determining purchase decisions in your library?
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0% 10% 20% 30% 40% 50% 60% 70% 80% Commercial Suppliers University's Own System None
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45% 16% 15% 15% 16%
More types of content included Getting longer Getting shorter Different types of content dominate Other
Content on resource lists is changing
Lecturers are adding more content types Software introduction has led to an increasing number of resource lists Addition of VLE content Materials which are more inclusive (gender/race/inclusive theories) Materials which are accessible for students with disabilities More ‘just-in-time’ reading lists e.g. for weekly assignments
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92% 80% 23% 6% 2% 94% 8% 59% 0% 2% Library suppliers/ aggregators Online retailers Direct from publishers Direct from authors (OERS) Other
Print Books Ebooks
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82% 52% 32% 53% 52% 50% 58% 53% 44% 6% 5%
Title-by-title Collection subscription E-textbooks Collection subscription Collection purchase Title-by-title DDA Open Access EBA Crowdfunding Other Library suppliers / aggregators Direct from publishers Publishers + aggregators Other
0% 20% 40% 60% 80% 100% Title-by-title Collection subscription E-textbooks Collection subscription Collection purchase Title-by-title DDA Open Access EBA Crowdfunding Other Library suppliers / aggregators Direct from publishers Aggregators & publishers Other
Russell Group
0% 20% 40% 60% 80% 100% Title-by-title Collection subscription E-textbooks Collection subscription Collection purchase Title-by-title DDA Open Access EBA Crowdfunding Other Library suppliers / aggregators Direct from publishers Aggregators & publishers Other
Post-1992
0% 20% 40% 60% 80% 100% Title-by-title Collection subscription E-textbooks Collection subscription Collection purchase Title-by-title DDA Open Access EBA Crowdfunding Other Library suppliers / aggregators Direct from publishers Aggregators & publishers Other
1960s University
0% 20% 40% 60% 80% 100% Title-by-title Collection subscription E-textbooks Collection subscription Collection purchase Title-by-title DDA Open Access EBA Crowdfunding Other Library suppliers / aggregators Direct from publishers Aggregators & publishers Other
Post-2000
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More content purchased direct from publishers More title by title purchases from aggregators and library suppliers
“At the moment there is no perfect model. They are all useful”
23 Preferred Model Advantages of Preferred Model Disadvantages of Preferred Model
Title-by-title
– Not lots of contracts – Can check for availability against print – Ease of both acquisition and payment
largely OK”
Aggregator subscription collections
subjects
“At the moment there is no perfect model. They are all useful”
24 Preferred Model Advantages of Preferred Model Disadvantages of Preferred Model
EBA
sufficient funds)
harder to withdraw content once users have already seen it
DDA
Unlimited multiple user access, DRM-free specified
still only fulfil requirements using this model
aggregators’ platforms
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26 Spend on Books Budgets Purchasing Decisions Supplier Selection
and print spend, currently
library budget towards eBooks
by changing user needs such as more students switching to distance learning
forecast to increase further
in eBooks are multi-user access and price
budget is spent on books
flat or decreased budget for books over 3 years
the UK are heavily relying
purchase decisions
themselves are evolving as they gradually take on more types of content
aggregators are the main source of both print books and eBooks
most libraries adopt more than one business model for their acquisition
the pros and cons across eBook models according to librarians
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Moving lectures to online only - Foreign enrolment uncertainty
– “Loss of £1.5BN from non European Union international students” (UCU and LSE Study April 2020) – “Demand for study abroad remains steady…but most will adjust their plans to begin their university programs in 2021” (QS Survey May 2020)
Library budget uncertainty; prioritisation of eresources for course content
– Converting physical collections to digital
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5-Jan 12-Jan 19-Jan 26-Jan 2-Feb 9-Feb 16-Feb 23-Feb 1-Mar 8-Mar 15-Mar 22-Mar 29-Mar 5-Apr 12-Apr 19-Apr 26-Apr 3-May Perpetual Licenses 2020 Subscription 2020 5-Jan 12-Jan 19-Jan 26-Jan 2-Feb 9-Feb 16-Feb 23-Feb 1-Mar 8-Mar 15-Mar 22-Mar 29-Mar 5-Apr 12-Apr 19-Apr 26-Apr 3-May Perpetual Licenses 2020 Subscription 2020 5-Jan 12-Jan 19-Jan 26-Jan 2-Feb 9-Feb 16-Feb 23-Feb 1-Mar 8-Mar 15-Mar 22-Mar 29-Mar 5-Apr 12-Apr 19-Apr 26-Apr 3-May Perpetual Licenses 2020 Subscription 2020
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Start of Year Online-Only
Online Transition
Start of Year
following much of the same trajectory as in years past
Online Transition
universities worldwide began to shift learning to online-only
efforts coalesced around
Online-Only Begins
the norm & usage exploded across our ebook products
Total Usage
5-Jan 12-Jan 19-Jan 26-Jan 2-Feb 9-Feb 16-Feb 23-Feb 1-Mar 8-Mar 15-Mar 22-Mar 29-Mar 5-Apr 12-Apr 19-Apr 26-Apr 3-May Perpetual Licenses 2019 Perpetual Licenses 2020 Subscription 2019 Subscription 2020
Summary
Note: Usage is pages copied, printed and viewed plus chapter and full-title downloads
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Start of Year Online-Only
Online Transition
Start of Year
start of the year following much of the same trajectory as in years past
Online Transition
began to shift learning to
as users in the UKI region found a new distance learning routine
Online-Only Begins
comfortable with distance learning, thus, usage increased across our ebook products
Total Usage
Summary
Note: Usage is pages copied, printed and viewed plus chapter and full-title downloads
5-Jan 12-Jan 19-Jan 26-Jan 2-Feb 9-Feb 16-Feb 23-Feb 1-Mar 8-Mar 15-Mar 22-Mar 29-Mar 5-Apr 12-Apr 19-Apr 26-Apr 3-May Perpetual Licenses 2019 Perpetual Licenses 2020 Subscription 2019 Subscription 2020
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How are Patrons Using the Books?
Full Title Downloads
+40%
Chapter Downloads
+37%
Pages Printed
10%
Downloads
in Chapter downloads
Online Usage
– Pages viewed typically has largest volume, so the continued growth is no surprise here – Pages copied grew tremendously, which means, users are grabbing the text they need for reference later
– The slight increase is due to the lack of printing capabilities available at home (or the inability to print multiple pages)
While overall usage is growing, how patrons are consuming content is changing
Change in # Sessions +21% Change in # Unique Users +13% Change in # Searches +6%
Pages Viewed
+28%
Pages Copied
+37%
Comparison: Mar-May 2020 vs. Mar-May 2019
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