BLACKPOOL TOURISM ACADEMY What is it? Exciting new skills - - PDF document

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Feb 14, 2024 277 likes •413 views

BLACKPOOL TOURISM ACADEMY What is it? Exciting new skills partnership for Blackpools visitor economy Address skills gaps in the year round and seasonal workforce of founding Academy employers (and wider businesses) Pioneer the design and

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BLACKPOOL TOURISM ACADEMY

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What is it?

Exciting new skills partnership for Blackpool’s visitor economy Address skills gaps in the year round and seasonal workforce

f founding Academy employers (and wider businesses)

Pioneer the design and testing of a new tourism apprenticeship framework Blackpool resort to become a WorldHost destination A 3 year £2m investment project - £1m awarded from the government’s Employer Ownership Pilot (EOP)

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Key Partners

Founding Academy Employers

 Blackpool Pleasure Beach (lead bidder)  Merlin Entertainments  Sandcastle Waterpark  Cuerden Leisure Ltd  Blackpool Zoo  Blackpool Transport Services Ltd

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Supported By

Blackpool Council (Economic Development )

Accountable body for public funds to SFA/BIS/UKCES
Project management support

Blackpool & Fylde College

Apprenticeship design & delivery + other training

People 1st (WorldHost customer service training) Visit Blackpool (promoting WorldHost roll-out & benefits)

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Skills Gaps

Industry Product knowledge (selling the resort) Customer service First line supervisory Functional skills (literacy/numeracy) Catering/chef Management skills (recruitment/growing your

IT skills Some engineering/technical skills Commercial awareness & sales (within the business) Basic health & safety, food hygiene, security, etc

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BTA Skills Progression Model

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Key Outcomes

New Skills Academy – several employers collectively planning & delivering skills provision New apprenticeship framework: funding for 113 apprentices (L2/L3) 30 in-house trainers – WorldHost accredited; WH trainer recruited Over 3,700 subsidised WorldHost training places (1,300 BTA in- house) BTA: 847 additional accredited qualifications (from L2….L5) BTA: 380 bespoke training places – selling techniques, gaming awareness

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WorldHost Recognition Awards:

Business Recognition:

50%+ of customer facing staff within a business need to have

completed any WorldHost training.

Destination Recognition:

25%+ of service reliant business within an agreed catchment area

must have achieved Business Recognition to trigger Destination Recognition.

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Tourism specific stories

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Key Opportunities

WorldHost trainer training – trainer places available at low cost WorldHost roll-out – heavily subsidised – get your business WorldHost recognised help the resort gain WorldHost destination New apprenticeship framework: 91 of the 113 allocated to BTA employers but remainder will become available as the framework is established and tested Your ideas to develop the Tourism Academy further – e.g. other business support measures

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