Big Data: Bold Solutions Dean Magee Senior Data Scientist Geografia - - PowerPoint PPT Presentation

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Big Data: Bold Solutions Dean Magee Senior Data Scientist Geografia - - PowerPoint PPT Presentation

Big Data: Bold Solutions Dean Magee Senior Data Scientist Geografia Where I came from the data revolution Where We Came From Average analysis Where we came from simulated or snapshot in time Where We Are Going Better analysis


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Big Data: Bold Solutions

Dean Magee Senior Data Scientist Geografia

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Where I came from – the data revolution

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Where We Came From

Average analysis

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Where we came from – simulated or snapshot in time

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Where We Are Going

Better analysis

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Credit/Debit card data

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Reducing escape expenditure – Greater Geraldton

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Outer metro leakage – Casey

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Quantifying floorspace demand – Broome

5 10 15 20 25 30 35 40

$0 $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 $30,000,000 $35,000,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Temperature (C) Retail expenditure Temperature range Expenditure by local residents Expenditure by non-residents Mean temperature

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Event impact – Whitsundays

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Event impact – Whitsundays

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Event impact – Whitsundays

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Event impact – Whitsundays

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Event impact – Rockhampton

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Event impact – Melbourne

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The Party and the Hangover – White Night

White night $250,000 $150,000 $250,000 $ Spent Per Hour Feb 27th Jan 9th

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Event impact – Ballarat

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Leakage and tourism – Bondi

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Accessing the Data

The Future

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Getting control of the data

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Spendmapp

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Call: 03 9329 9004 Email: info@Geografia.com.au

spendmapp.com.au

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Scratching the Surface

Other data

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Scratching the surface – other data

ABR data Social media data Driver behaviour data

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The Opportunity

New possibilities

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Q & A

Questions?