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Big Data: Bold Solutions
Dean Magee Senior Data Scientist Geografia
Big Data: Bold Solutions Dean Magee Senior Data Scientist Geografia - - PowerPoint PPT Presentation
Big Data: Bold Solutions Dean Magee Senior Data Scientist Geografia - - PowerPoint PPT Presentation
Big Data: Bold Solutions Dean Magee Senior Data Scientist Geografia Where I came from the data revolution Where We Came From Average analysis Where we came from simulated or snapshot in time Where We Are Going Better analysis
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Where We Came From
Average analysis
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Where we came from – simulated or snapshot in time
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Where We Are Going
Better analysis
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Credit/Debit card data
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Reducing escape expenditure – Greater Geraldton
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Outer metro leakage – Casey
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Quantifying floorspace demand – Broome
5 10 15 20 25 30 35 40
$0 $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 $30,000,000 $35,000,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Temperature (C) Retail expenditure Temperature range Expenditure by local residents Expenditure by non-residents Mean temperature
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Event impact – Whitsundays
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Event impact – Whitsundays
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Event impact – Whitsundays
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Event impact – Whitsundays
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Event impact – Rockhampton
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Event impact – Melbourne
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The Party and the Hangover – White Night
White night $250,000 $150,000 $250,000 $ Spent Per Hour Feb 27th Jan 9th
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Event impact – Ballarat
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Leakage and tourism – Bondi
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Accessing the Data
The Future
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Getting control of the data
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Spendmapp
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Call: 03 9329 9004 Email: info@Geografia.com.au
spendmapp.com.au
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Scratching the Surface
Other data
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Scratching the surface – other data
ABR data Social media data Driver behaviour data
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The Opportunity
New possibilities
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Q & A
Questions?