Big Data: Bold Solutions Dean Magee Senior Data Scientist Geografia
Where I came from – the data revolution
Where We Came From Average analysis
Where we came from – simulated or snapshot in time
Where We Are Going Better analysis
Credit/Debit card data
Reducing escape expenditure – Greater Geraldton
Outer metro leakage – Casey
Quantifying floorspace demand – Broome Temperature range Expenditure by local residents Expenditure by non-residents Mean temperature $35,000,000 40 35 $30,000,000 Retail expenditure Temperature (C) 30 $25,000,000 25 $20,000,000 20 $15,000,000 15 $10,000,000 10 $5,000,000 5 $0 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Event impact – Whitsundays
Event impact – Whitsundays
Event impact – Whitsundays
Event impact – Whitsundays
Event impact – Rockhampton
Event impact – Melbourne
The Party and the Hangover – White Night $250,000 White night $250,000 $150,000 Jan 9th $ Spent Per Hour Feb 27th
Event impact – Ballarat
Leakage and tourism – Bondi
Accessing the Data The Future
Getting control of the data
Spendmapp
spendmapp.com.au Call: 03 9329 9004 Email: info@Geografia.com.au
Scratching the Surface Other data
Scratching the surface – other data Driver behaviour data ABR data Social media data
The Opportunity New possibilities
Q & A Questions?
Recommend
More recommend
