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Big Data: Bold Solutions Dean Magee Senior Data Scientist Geografia - PowerPoint PPT Presentation

Big Data: Bold Solutions Dean Magee Senior Data Scientist Geografia Where I came from the data revolution Where We Came From Average analysis Where we came from simulated or snapshot in time Where We Are Going Better analysis


  1. Big Data: Bold Solutions Dean Magee Senior Data Scientist Geografia

  2. Where I came from – the data revolution

  3. Where We Came From Average analysis

  4. Where we came from – simulated or snapshot in time

  5. Where We Are Going Better analysis

  6. Credit/Debit card data

  7. Reducing escape expenditure – Greater Geraldton

  8. Outer metro leakage – Casey

  9. Quantifying floorspace demand – Broome Temperature range Expenditure by local residents Expenditure by non-residents Mean temperature $35,000,000 40 35 $30,000,000 Retail expenditure Temperature (C) 30 $25,000,000 25 $20,000,000 20 $15,000,000 15 $10,000,000 10 $5,000,000 5 $0 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

  10. Event impact – Whitsundays

  11. Event impact – Whitsundays

  12. Event impact – Whitsundays

  13. Event impact – Whitsundays

  14. Event impact – Rockhampton

  15. Event impact – Melbourne

  16. The Party and the Hangover – White Night $250,000 White night $250,000 $150,000 Jan 9th $ Spent Per Hour Feb 27th

  17. Event impact – Ballarat

  18. Leakage and tourism – Bondi

  19. Accessing the Data The Future

  20. Getting control of the data

  21. Spendmapp

  22. spendmapp.com.au Call: 03 9329 9004 Email: info@Geografia.com.au

  23. Scratching the Surface Other data

  24. Scratching the surface – other data Driver behaviour data ABR data Social media data

  25. The Opportunity New possibilities

  26. Q & A Questions?

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