Better EE Programs Working together to avoid threading the needle - - PowerPoint PPT Presentation
Better EE Programs Working together to avoid threading the needle in the dark Kevin Woley Senior Program Manager EnergySavvy Agenda Why Im here Challenges we hear from clients EnergySavvy Background Utility stories Customer engagement
Kevin Woley Senior Program Manager EnergySavvy
Why I’m here Challenges we hear from clients EnergySavvy Background Utility stories Customer engagement
Source: “Even Boulder Finds It Isn't Easy Going Green.” Wall Street Journal, Feb 13, 2010
Objectives Strategies
Increase reach of customer engagement Harness power of online interactivity Understand customer building stock Build a useful database of customer buildings Identify cross-sell and up-sell opportunities Segment and re-engage customers for specific offerings Increase sales through contractor co-marketing Track, measure, improve with real-time analytics Improve customer experience Offer tools that are engaging, entertaining, and useful Boost program enrollment Use best practice lead capture to boost conversion rates
Software product company focused
5th year of business Offices in Boston and Seattle (HQ) Led by veterans from top software companies
NYSERDA uses EnergySavvy Optix in conjunction with CSG Minnesota Energy uses EnergySavvy Optix in conjunction with AEG
Modular, open and transparent system Backed by industry leading software team
Engage Manage API Portfolio Partner
Engage Online audit Manage Program workflow Partner Partner management API Enterprise integration Portfolio Full portfolio analysis
In-home Audit Only Optix Engage Only Comparison
Number of Audits* 984 11,320 10,336 more Retrofits Completed 150 450 3X more Cost to Acquire a Retrofit $1,969 $261 7.5X cheaper
Per Customer 9.18% 9.24% Parity
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*CPS Energy gave customers a choice between in-home and online audit and did not require an in-home audit prior to receiving a retrofit.
Before After Improvement
Audit-to-retrofit conversion rate 48% 70% 46% more Audit-to-test-out time period 103 days 62 days 40% faster Contractor satisfaction 15% 89% 6x happier
Sample of 1,834 in-home audits * Based on internal analysis
Up-front incentive $ per MBTU acquired* $6.80 $5.27 23% cheaper
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Lack of Visibility Missing Customer Data Channel Insight Resource/ Education Gap Leverage a data-driven system Ask for it, the right way Make the most of the “6 minutes” Track, measure, improve with Analytics Lead customers along Meaningful Engagement
"What we've found is that for the vast majority
exceedingly difficult to get them to do much of anything.”
You may have to thread the needle, but don’t do it in the dark.
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