RSCE – Second Roundtable Meeting for a Sustainable Cocoa Economy BDSI Association of the German Confectionery Industry Dr. Karsten Keunecke Managing Director Dr. Karsten Keunecke Port of Spain, Trinidad and Tobago, March 2009
RSCE – Second Roundtable Meeting for a Sustainable Cocoa Economy Dr. Karsten Keunecke Port of Spain, Trinidad and Tobago, March 2009
RSCE – Second Roundtable Meeting for a Sustainable Cocoa Economy Sustainability- Sustainability- an important an important challenge for all challenge for all stakeholders in the stakeholders in the chocolate economy chocolate economy Dr. Karsten Keunecke Port of Spain, Trinidad and Tobago, March 2009
RSCE – Second Roundtable Meeting for a Sustainable Cocoa Economy Harvest year: 1 October - 30 September Dr. Karsten Keunecke Port of Spain, Trinidad and Tobago, March 2009
RSCE – Second Roundtable Meeting for a Sustainable Cocoa Economy Dr. Karsten Keunecke Port of Spain, Trinidad and Tobago, March 2009
RSCE – Second Roundtable Meeting for a Sustainable Cocoa Economy Harvest year: 1 October - 30 September Dr. Karsten Keunecke Port of Spain, Trinidad and Tobago, March 2009
RSCE – Second Roundtable Meeting for a Sustainable Cocoa Economy Harvest year: 1 October - 30 September Dr. Karsten Keunecke Port of Spain, Trinidad and Tobago, March 2009
RSCE – Second Roundtable Meeting for a Sustainable Cocoa Economy Europe ´ s share of Europe ´ s share of world cocoa consumption world cocoa consumption appr. 50 % appr. 50 % Germany ´ s share Germany ´ s share appr. 13 % appr. 13 % (Germany: expressed in bean equivalent) Harvest year: 1 October - 30 September Dr. Karsten Keunecke Port of Spain, Trinidad and Tobago, March 2009
RSCE – Second Roundtable Meeting for a Sustainable Cocoa Economy Dr. Karsten Keunecke Port of Spain, Trinidad and Tobago, March 2009
RSCE – Second Roundtable Meeting for a Sustainable Cocoa Economy 973 Dr. Karsten Keunecke Port of Spain, Trinidad and Tobago, March 2009
RSCE – Second Roundtable Meeting for a Sustainable Cocoa Economy One important part industry has to play: One important part industry has to play: See to a sustainable consumption Dr. Karsten Keunecke Port of Spain, Trinidad and Tobago, March 2009
RSCE – Second Roundtable Meeting for a Sustainable Cocoa Economy One important part industry has to play: One important part industry has to play: See to a sustainable consumption To achieve that we need: A wide range of high quality products that the consumers will buy over and over again Dr. Karsten Keunecke Port of Spain, Trinidad and Tobago, March 2009
RSCE – Second Roundtable Meeting for a Sustainable Cocoa Economy Dr. Karsten Keunecke Port of Spain, Trinidad and Tobago, March 2009
RSCE – Second Roundtable Meeting for a Sustainable Cocoa Economy Market-, legal- and consumer requirements: Market-, legal- and consumer requirements: Such products can only be produced with high quality raw materials / cocoa products • High level standards with respect to quality aspects • Legal limits for pesticides, ota/aflatoxin, FFA etc. Dr. Karsten Keunecke Port of Spain, Trinidad and Tobago, March 2009
RSCE – Second Roundtable Meeting for a Sustainable Cocoa Economy Market-, legal- and consumer requirements: Market-, legal- and consumer requirements: Such products can only be produced with high quality raw materials / cocoa products • High level standards with respect to quality aspects • Legal limits for pesticides, ota/aflatoxin, FFA etc. Industry is eager to provide excellent products • Good manufacturing practice (GMP) • Regulatory safety requirements • HACCP programs are applied in all production sites Dr. Karsten Keunecke Port of Spain, Trinidad and Tobago, March 2009
RSCE – Second Roundtable Meeting for a Sustainable Cocoa Economy Market-, legal- and consumer requirements: Market-, legal- and consumer requirements: Such products can only be produced with high quality raw materials / cocoa products • High level standards with respect to quality aspects • Legal limits for pesticides, ota/aflatoxin, FFA etc. Industry is eager to provide excellent products • Good manufacturing practice (GMP) • Regulatory safety requirements • HACCP programs are applied in all production sites Strict standard certification programs i.e. ISO 9000 f. / 22000 • General product liability i.e. allergens Dr. Karsten Keunecke Port of Spain, Trinidad and Tobago, March 2009
RSCE – Second Roundtable Meeting for a Sustainable Cocoa Economy Market-, legal- and consumer requirements: Market-, legal- and consumer requirements: To provide a positive image of cocoa and chocolate products through public relations and generic promotion: • Which i.e. Germany has implemented for more than three decades Dr. Karsten Keunecke Port of Spain, Trinidad and Tobago, March 2009
RSCE – Second Roundtable Meeting for a Sustainable Cocoa Economy Journalists Internet and Exhibitions Journalists Radio and Radio and Internet and Exhibitions and Editors and Editors Television Television Multimedia Multimedia and Fairs and Fairs Newspapers Education, Books, Flyers Books and Newspaper Education, and Journals and Journals Schools etc. Schools etc. and Brochures Broschures Science, Health CSR, FairTrade, Science, Health FairTrade and NGO ´ s etc. NGO ´ s and Nutrition and Nutrition Dr. Karsten Keunecke Port of Spain, Trinidad and Tobago, March 2009
RSCE – Second Roundtable Meeting for a Sustainable Cocoa Economy The importance of R & D: The importance of R & D: Research plays a vital role in improving product quality and the quality of our raw materials Dr. Karsten Keunecke Port of Spain, Trinidad and Tobago, March 2009
RSCE – Second Roundtable Meeting for a Sustainable Cocoa Economy The importance of R & D: The importance of R & D: Research plays a vital role in improving product quality and the quality of our raw materials but Findings and results of all research efforts have to be transfered into every day practice Dr. Karsten Keunecke Port of Spain, Trinidad and Tobago, March 2009
RSCE – Second Roundtable Meeting for a Sustainable Cocoa Economy Global Cocoa Network Global Cocoa Network Private Public Private Public Regional Global Confectionery/ ICA - International Chocolate Associations Confectionery Association US, Japan, Brasil, Australia International Manufacturers Confec- tionery CAOBISCO with its national Associations i.e. BDSI, A.I.D.I., L ´ Alliance 7 WCF - ICCO - International Cocoa ECA- World Cocoa Foundation Organisation European Cocoa Association Sustainable Cocoa Economy 30 Governments of Cocoa Producer Predominantly Cocoa and Consumer Countries Processors Market Transparency & Sustainable GIG - Global Industry Group Cocoa Cocoa Economy Child Labour FCC- Federation of Cocoa Commerce COPAL - Cocoa Producer Alliance Predominantly Cocoa Traders ICI - International Cocoa Initiative Inter-Governmental NGO ´ s, Industry, Trade Unions Child Organisation of Producing Countries Labour ILO - International Labour Organisation Dr. Karsten Keunecke Port of Spain, Trinidad and Tobago, March 2009
RSCE – Second Roundtable Meeting for a Sustainable Cocoa Economy Benefits for cocoa producing countries: Benefits for cocoa producing countries: Extension services are desperately needed to improve cocoa quality Dr. Karsten Keunecke Port of Spain, Trinidad and Tobago, March 2009
RSCE – Second Roundtable Meeting for a Sustainable Cocoa Economy Benefits for cocoa producing countries: Benefits for cocoa producing countries: Extension services are desperately needed to improve cocoa quality Better and higher yields will improve farmer incomes and thus enable better living conditions Dr. Karsten Keunecke Port of Spain, Trinidad and Tobago, March 2009
RSCE – Second Roundtable Meeting for a Sustainable Cocoa Economy Benefits for cocoa producing countries: Benefits for cocoa producing countries: Extension services are desperately needed to improve cocoa quality Better and higher yields will improve farmer incomes and thus enable better living conditions School education and health standards will help to provide a sound basis for a sustainable cocoa ecomomy Dr. Karsten Keunecke Port of Spain, Trinidad and Tobago, March 2009
RSCE – Second Roundtable Meeting for a Sustainable Cocoa Economy Our mutual goal: A sustainable cocoa economy Our mutual goal: A sustainable cocoa economy Economic Benefits Sustainability Sustainability Environ- Social mental Benefits Benefits Dr. Karsten Keunecke Port of Spain, Trinidad and Tobago, March 2009
RSCE – Second Roundtable Meeting for a Sustainable Cocoa Economy Thanks Thanks for your for your attention attention ! ! Dr. Karsten Keunecke Port of Spain, Trinidad and Tobago, March 2009
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