Back to School: How to Market Your School Meals Program for a - - PowerPoint PPT Presentation

Back to School: How to Market Your School Meals Program for a Successful Year August 11, 2016

Breakfast Matters Webinar Series

Speakers

Marla Caplon Director of the Department of Food and Nutrition Services Montgomery County Public Schools, MD Marla_R_Caplon@mcpsmd.org Kim Hurley Child Nutrition Supervisor Rowan-Salisbury School System, NC Kimberly.hurley@rss.k12.nc.us Dayle Hayes, MS, RD Nutrition for the Future, Inc. eatwellatschool@gmail.com

Back to School 2016 Make it a GREAT year!

Marketing to Students

It’s really pretty simple…

Marketing to Students

What students want:

• Food that looks good
• Food that tastes good
• Predictability of menu
• Predictability of product
• Good customer service

Marketing to Students

Find reasons and ways to make creativity work….. Don’t support reasons why it can’t work!

Marketing to Students

What does this look like:

Important Concepts

Build partnerships and develop relationships

Specialty Bars

Asian Bars Burrito Bars

Can you afford it? You can’t not afford it!

Creativity = Student Acceptance

After school programs

At Risk After School Suppers

2011 2012 2013 2014 2015 2016 89,031 182,106 202,789 238,063 299,860 393,576

Creativity = Student Acceptance

Summer Food Service Program

Great summer for all!!!

Summer Food Service Program

Summer Food Service Program

2011 2012 2013 2014 2015 Breakfasts

112,255 82,138 177,067 167,743 159,765

Lunches

155,822 131,440 253,198 251,273 277,718

Suppers

499 778 140

Total Meals

268,031 213,678 430,764 419,794 437,483

What’s new this year???

Farm to School

• Keep the enthusiasm

and momentum

• Maximize the positive
• Use every opportunity

to educate and celebrate

• Maintain relationships

Let’s Market Breakfast!

Why a Video?

Our school system decided to do a video to market our breakfast cart in the high school. We felt that getting the students involved would help bring attention to our breakfast cart. It worked! We saw an increase in participation of about an average of 30-45 students per day visiting the breakfast cart.

Video Contest

Results Increase visibility in your breakfast cart station Grow your breakfast participation Building relationships with the school and students

• Get your teachers

involved

• Incorporate the video

making process into the curriculum Winner will have video

• n the school district

website and displayed throughout the school on TV’s

Maine SNA Conference ~ August 2016

• Cheerleader for Excellence in School Health & Child Nutrition
• Consultant to agencies, organizations & districts nationwide
• 2013 Montana School Nutrition Professional of the Year (MT SNA)
• Facebook

School Meals That Rock

• Twitter

@SchoolMealsRock

• Pinterest

SchoolMealsThatRock

• Blog

SchoolMealsThatRock.org

• Email

SchoolMealsThatRock@gmail.com

Dayle Hayes, MS, RD

#SocialMedia Marketing to Show Your #NSLW16 Spirit and to Take the #NSBW17 School Breakfast Challenge

Windham-Raymond (ME) Fun Friday Breakfast

Loudoun County (VA) Best Practices #SocialMedia

Pascagoula-Gautier (MS) SUDIA Breakfast Participation Winner

• Week-long celebrations with

events, special menu options and

• ther creative ideas
• Increase participation and

visibility for lunch and breakfast

programs

• Educate parents, students and

school community about the

importance of school meals related to academic success

• Get everyone excited about

social media and other ways to make healthy lunch and breakfast choices

#NSLW16

October 10-14, 2016

#NSBW17

March 14-18, 2016

Principals Teachers Students Parents

Haleyville High School (AL)

• 1. Make a plan with partners and resources.
• 2. Post regularly (before/during/after event).
• 3. Use great photos, graphics and video.
• 4. Focus on short, positive text and comments.
• 5. Connect to the conversation with #hashtags.
• #NSLW
• #NSBW
• 6. Amplify the message by tagging others.

#SocialMedia Best Practices

Bartow County, GA

October 10-14, 2016

https://schoolnutrition.org/nslw/

#NSBW17 Theme

March 6-10, 2017

https://schoolnutrition.org/nsbw/

New for 2017: Punch Cards

New for 2017: Photo Booth

• Themed backdrop to take pictures
• Destination for students, staff and parents
• Evergreen, extending beyond NSBW

New for 2017: Instagram Contest

• Students
• School/Educators
• Community Groups
• State Child Nutrition
• Dairy Council Affiliate
• No Kid Hungry
• FRAC

• 1. Make a plan with partners and resources.
• 2. Post regularly (before/during/after event).
• 3. Use great photos, graphics and video.
• 4. Focus on short, positive text and comments.
• 5. Connect to the conversation with #hashtags.
• #NSLW
• #NSBW
• 6. Amplify the message by tagging others.

#SocialMedia Best Practices

Maine SNA Conference ~ August 2016

• Cheerleader for Excellence in School Health & Child Nutrition
• Consultant to agencies, organizations & districts nationwide
• 2013 Montana School Nutrition Professional of the Year (MT SNA)
• Facebook

School Meals That Rock

• Twitter

@SchoolMealsRock

• Pinterest

SchoolMealsThatRock

• Blog

SchoolMealsThatRock.org

• Email

SchoolMealsThatRock@gmail.com

Dayle Hayes, MS, RD

Maine SNA Conference ~ August 2016

QUESTIONS?