Autonomous Vehicles Aaron DePass, Elena Cavallero, Anthony Haddad, - - PowerPoint PPT Presentation
Autonomous Vehicles Aaron DePass, Elena Cavallero, Anthony Haddad, Yemi Kolawole, Jordan Burstion, Blaire Zhang, Farzeen Najam Overview 1. INTRODUCTION 2. PATENT 3. VALUE INFLECTION POINT AND FINANCING 4. MARKET 5. COMPETITION 6.
Aaron DePass, Elena Cavallero, Anthony Haddad, Yemi Kolawole, Jordan Burstion, Blaire Zhang, Farzeen Najam
1. INTRODUCTION 2. PATENT 3. VALUE INFLECTION POINT AND FINANCING 4. MARKET 5. COMPETITION 6. CUSTOMER SEGMENTATION 7. VALUE PROPOSITION 8. REGULATION 9. CONCLUSION
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d e t e c t i n g i t s e n v i r
m e n t u s i n g m a c h i n e l e a r n i n g a l g
i t h m s a n d w i t h
t a n y h u m a n i n p u t
a i n p a r t s
a n a u t
s v e h i c l e :
vehicles operate. Cologne Institute for Economic Research identified and analyzed 5,839 patents related to autonomous driving!
using laser detection, cars with a different modified algorithm.
Patents are important since they provide protection from other companies in terms of securing
Past: 1. Ideation of partial automation 2. Prototype development Future: 3. Enter the real market 4. Scale and establishment
www.consultancy.uk
Scale production + Establishment of the product + Develop connectivity
Product Production + Testing
Sell first product + Collect consumers evaluation + Implementation of the technology
Go-to-Market Strategy
billion by 2024 with the projected growth of 25.7% from 2016 to 2024.
○ Increase in funding for public transportation has increased (i.e. lightrails) ○ Cost of fuel increasing
expected launch from 2018 to 2025 . With almost all companies working on average of two cars
car in 2017
○ The technology itself to make a car self driving cars can cost up to $250,000
○ Costs of self operated cars should decrease ○ Cost of autonomous vehicle will be expensive
○ Hacking ○ Lack of Control
○ Between other self-driving cars
“Navigant Research assessed all the self-driving-car players and released a leadership grid in April [of 2017] showing who is most poised to bring Level 2, Level 3, and Level 4 self-driving cars to market in the next decade.”
“Navigant Research Leaderboard: Automated Driving Vehicles.” Navigant Research, 29 Jan. 2018, www.navigantresearch.com/research/navigant-research-leaderboard-automated-driving-vehicles.
Muoio, Danielle. “RANKED: The 18 Companies Most Likely to Get Self-Driving Cars on the Road First.” Business Insider, Business Insider, 27 Sept. 2017, www.businessinsider.com/the-companies-most-likely-to get-driverless-cars-on-the-road-first-2017-4.
Relative strength / Market share Leadership Grid Context
Navigant has judged The Leadership Grid based
“Navigant Research Leaderboard: Automated Driving Vehicles.” Navigant Research, 29 Jan. 2018, www.navigantresearch.com/research/navigant-research-leaderboard-automated-driving-vehicles.
Ford
radar technology and camera sensors.”
○ Velodyne, SAIPS, Nirenberg Neuroscience LLC and Civil Maps
a fully autonomous vehicle in operation by 2021
“Looking Further.” Ford Corporate, corporate.ford.com/innovation/autonomous-2021.html. Hawkins, Andrew J. “Ford and Lyft Will Work Together to Deploy Autonomous Cars.” The Verge, The Verge, 27 Sept. 2017, www.theverge.com/2017/9/27/16373574/ford-lyft-self-driving-car-partnership-gm.
○ Income ○ Area
○ Income ○ Number of children ○ Area ○ Commute time
○ Age ○ Income ○ Ability
○ Driver Salary ○ Area ○ Bankroll
○ Route ○ Driver Salary ○ Bankroll
Benefits of self driving:
Bonus points:
○ creating personalized trip experiences ○ high quality in-vehicle products & services
Safety Mobility Effjciency Comfort
Initial Questions to Consider: 1. What are their pains and concerns? 2. What are the pains and concerns of their customers 3. What are their expectations of an optimized self driving solution? 4. How much are they willing to pay? 5. Given full autonomy of the car, what types of services are they wishing to supply to passengers? 6. What are existing partnerships and how well do they serve the passengers?
Development | Launch | Marketing
https://www.nhtsa.gov/sites/nhtsa.dot.gov/files/fmvss-quickrefguide-hs811439.pdf
AR Regulates the testing of vehicles with autonomous technology, relates to vehicles equipped with driver-assistive truck platooning systems. CA Extends the repeal date of provisions authorizing the Department of Transportation to conduct testing of technologies that enable drivers to safely operate motor vehicles with less than 100 feet between each vehicle or combination of vehicles. CA Authorizes the Livermore Amador Valley Transit Authority to conduct a shared autonomous vehicle demonstration project for the testing of autonomous vehicles that do not have a driver seat in the driver's seat and are not equipped with a steering wheel, a brake pedal, or an accelerator. GA Relates to motor vehicles, exempts persons operating an automated motor vehicle with the automated driving system engaged from the requirement to hold a driver's license, provides for satisfaction of requirement to notify law enforcement in certain instances of collisions by automated motor vehicles, provides for certain equipment and insurance requirements, provides for registration requirements, provides for exclusive jurisdiction governing such vehicles. ND Relates to the operation and regulation of autonomous vehicles, requires authorization to operate an automated driving system equipped vehicle on a highway in this state, regulates the integration and testing of automated driving system equipped vehicles on the public highway system.
Manufacturers heavily rely on car dealerships: 1. Building isn’t selling 2. Affordability 3. Guaranteed earnings 4. Market penetration 5. Local service centers
Regulation will apply to both: Large campaigns sponsored by manufacturers and more localized advertising conducted by dealerships.
1. So who’s driving?
a. Google requested an interpretation of NHTSA b. Google’s system “could be” legally the same as a human driver
2. How is the system recognized as a legal driver? 3. Who develops the test? 4. What should the test include? 5. If the AV needs a license, can states then set restrictions? 6. Liability 7. Data
affordability
Partnerships + Lobbying + “S-Curves”