Autonomous vehicle The Foreigners: Matteo Poletta, Mora Damianiz, - - PowerPoint PPT Presentation

Autonomous vehicle

The Foreigners: Matteo Poletta, Moïra Damianiz, Gaia Vanvuchelen, Alessandro Schiavone, Xinghchen Wang

What should Billy do? Distrust or trust?

— Not being in control — Lack of the proper functioning — People afraid to drive — Cost saving (relax, working, read a book, sleep) — Safety, preventing crashes with speedy info processed by software — Help in reducing bad behaviour accidents (drunk or under illegal

substances)

— Egalitarian, in favour of elderly, vision impaired, now able to be

independent)

Billy faces motivational conflicts

Billy finds himself in an approach-avoidance situation:

• 1. Trust/lack of knowledge (not ready to give the total control of the

driving to a machine)

• 2. Lack of driving (Billy really enjoys driving an would feel sad if he

could not drive his car at all, so he could use the assisted –driving when he has long trips)

Billy’s attitude as utilitarian function

— Concerned about safety — Look for detailed information (standard learning hierarchy) — Make an opinion — Form an attitude (internalisation) — Take his decision about the product

Billy’s experience and culture

— Car as hyper reality provider — Car as a moment of experience — Car as cultural factor — Car is representing Billy’s way of life