Automating & & O Optimizing J Job A Advertising with AI - - PowerPoint PPT Presentation

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Mar 29, 2023 272 likes •503 views

Automating & & O Optimizing J Job A Advertising with AI AI-En Enabled Algorithms ITS THE FASTEST WAY THROUGH THE RECRUITMENT MARKETING FUNNEL [ IF DONE CORRECTLY ] Employers Spend Job Advertising Strategies Employer Branding 30%

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Automating & & O Optimizing J Job A Advertising

with AI AI-En Enabled Algorithms

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Employers Spend

30% of Their

Recruitment Budget

n Job Advertising.

ATTRACTION AWARENESS INTEREST APPLY

Employer Branding

IT’S THE FASTEST WAY THROUGH THE RECRUITMENT MARKETING FUNNEL [IF DONE CORRECTLY]

WHY?

Job Advertising Strategies

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Bring staffing in house and take control of candidate sourcing and key hiring metrics

Avis Budget Group

Recruitment Goal 2018

From good to great!

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PRIOR SPENDING INEFFICIENTLY ON LINKEDIN

ABG LinkedIn Job Slot 10/4/17

21+ Days…Only 3 Views

WHY???

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ESTABLISH KEY RECRUITMENT KPIs

REDUCE TIME TO FILL REDUCE COST PER HIRE INCREASE APPLICANT QUALITY

4,031 New Hires Needed Automation of Sourcing Process Increase Applicant to Hire Conversions

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SOURCING DECISION MAKING WITH AI

WHICH JOBS? WHERE? COST? DURATION? RESOURCES? QUALITY?

PROGRAMMATIC DECISION MAKING W/ AI

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STEP 1 – DEFINING AD CAMPAIGN STRATEGY

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USING PREDICTION TO PRIORITIZE RESOURCES

Online Job Advertising Does Not Work for All Jobs

Proactive Strategy

A Random Sample of 2,472 Ads Analyzed

Predictive Insights

Some job ads perform very well Titles /descriptions could be hurting performance Some jobs won’t perform regardless of spend Assign jobs to outbound recruiters immediately Optimize descriptions to improve performance Let algorithms do all the work

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JOB POSTING ANALYSIS

ROBUST RECRUITMENT TAXONOMY NATURAL LANGUAGE PROCESSING ARTIFICIAL INTELLIGENCE

+ +

Classification Algorithms Standardize Data & Instantly Classify Jobs

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AI-ENABLED JOB CLASSIFICATION EXAMPLE

Classification Algorithms Standardize Data for Job Ad Performance & Highlight important metadata for SEO

WHEN YOU SEE THIS INSIGHTS PRODUCE THIS ALGORITHMS SEE THIS

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ALGORITHMS PREDICT PERFORMANCE

Sets Campaign Benchmarks and Budget for Each Job Individually and Across All Jobs

10+ years of historical data

for MILLIONS of job ads campaigned across 1000’s of job sites representing over 199B data points to analyze to determine the 49 job attributes that impact performance!

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ALGORITHMS TARGET THE RIGHT SITES

Based on Historical Data for Similar Jobs

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STEP 2 – CAMPAIGN OPTIMIZATION

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Predictive Data and AI Facilitate Real-Time Campaign Optimization

OPTIMIZATION ALGORITHMS WORK TOGETHER TO DELIVER OPTIMAL PERFORMANCE

DYNAMIC CPC BID STRATEGIES SOURCE CUTOFF STRATEGIES BUDGET ALLOCATION STRATEGIES TARGETING STRATEGIES

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AI Improves Campaign Performance Over Time

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Campaign Strategy for High Volume & Lower Complexity roles

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Managing the Timing of Spend to Drive Better Conversion Rates

Data Analysis Drives Insights

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Campaign Strategy for Specialized and Hard to Fill Roles

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The Performance Impact of Prioritizing Jobs

0% 20% 40% 60% 80% 100% 120%

July August September

18% 118% 81% Increase in Applicants Per Job

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59 Contributing Sites and Networks Contributed More than 192,000 Job Views and 10,000+ Applicants

PRIORITY CAMPAIGN RESULTS

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Avis Budget Group Sourcing Outcomes

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HIRE WITH INTELLIGENCE

GET THE EBOOK THAT TELLS ALL pandologic.com/programmatic101 GET A LIVE DEMO AND SEE ALGORITHMS IN ACTION pandologic.com/demo

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