Automating & & O Optimizing J Job A Advertising with AI AI-En Enabled Algorithms
IT’S THE FASTEST WAY THROUGH THE RECRUITMENT MARKETING FUNNEL [ IF DONE CORRECTLY ] Employers Spend Job Advertising Strategies Employer Branding 30% of Their AWARENESS Recruitment Budget ATTRACTION on Job Advertising . INTEREST WHY? APPLY 2
Avis Budget Group Recruitment Goal 2018 Bring staffing in house and take control of candidate sourcing and key hiring metrics From good to great! 3
PRIOR SPENDING INEFFICIENTLY ON LINKEDIN ABG LinkedIn Job Slot 10/4/17 21+ Days…Only 3 Views WHY??? 4
ESTABLISH KEY RECRUITMENT KPIs REDUCE REDUCE INCREASE TIME TO FILL COST PER HIRE APPLICANT QUALITY 4,031 New Hires Needed Automation of Sourcing Process Increase Applicant to Hire Conversions 5
SOURCING DECISION MAKING WITH AI WHERE? WHICH JOBS? COST? DURATION? PROGRAMMATIC DECISION MAKING W/ AI QUALITY? RESOURCES? 6
STEP 1 – DEFINING AD CAMPAIGN STRATEGY
USING PREDICTION TO PRIORITIZE RESOURCES Online Job Advertising Does Not Work for All Jobs A Random Sample of 2,472 Ads Analyzed Predictive Insights Proactive Strategy Some jobs won’t perform Assign jobs to outbound regardless of spend recruiters immediately Optimize descriptions to Titles /descriptions could be improve performance hurting performance Let algorithms do all Some job ads perform very well the work 8
JOB POSTING ANALYSIS NATURAL LANGUAGE PROCESSING + ROBUST RECRUITMENT TAXONOMY + Classification Algorithms Standardize ARTIFICIAL Data & Instantly Classify Jobs INTELLIGENCE 9
AI-ENABLED JOB CLASSIFICATION EXAMPLE Classification Algorithms Standardize Data for Job Ad Performance & Highlight important metadata for SEO ALGORITHMS SEE THIS INSIGHTS PRODUCE THIS WHEN YOU SEE THIS 10
ALGORITHMS PREDICT PERFORMANCE Sets Campaign Benchmarks and Budget for Each Job Individually and Across All Jobs 10+ years of historical data for MILLIONS of job ads campaigned across 1000’s of job sites representing over 199B data points to analyze to determine the 49 job attributes that impact performance! 11
ALGORITHMS TARGET THE RIGHT SITES Based on Historical Data for Similar Jobs 12
STEP 2 – CAMPAIGN OPTIMIZATION
OPTIMIZATION ALGORITHMS WORK TOGETHER TO DELIVER OPTIMAL PERFORMANCE Predictive Data and AI Facilitate Real-Time Campaign Optimization SOURCE CUTOFF DYNAMIC CPC BID STRATEGIES STRATEGIES TARGETING BUDGET ALLOCATION STRATEGIES STRATEGIES 14
AI Improves Campaign Performance Over Time 15
Campaign Strategy for High Volume & Lower Complexity roles
Data Analysis Drives Insights Managing the Timing of Spend to Drive Better Conversion Rates 17
Campaign Strategy for Specialized and Hard to Fill Roles
The Performance Impact of Prioritizing Jobs Increase in Applicants Per Job 118% 120% 81% 100% 80% 60% 18% 40% 20% 0% July August September 19
PRIORITY CAMPAIGN RESULTS 59 Contributing Sites and Networks Contributed More than 192,000 Job Views and 10,000+ Applicants 20
Avis Budget Group Sourcing Outcomes 21
HIRE WITH INTELLIGENCE GET A LIVE DEMO AND SEE GET THE EBOOK THAT TELLS ALL ALGORITHMS IN ACTION VISIT GO TO pandologic.com/demo pandologic.com/programmatic101
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