ASSESSMENT 3 BRIEF Subject Code and Title MKT600 Marketing - - PDF document

MKTG6002/MKT600-Assessment3_ Presentation on Sunstainable Marketing Page 1 of 4

ASSESSMENT 3 BRIEF

Subject Code and Title MKT600 Marketing Assessment Assessment 3: Presentation on Sustainable Marketing Individual/Group Individual Length Betwen 5 and 10 minutes in class for F2F and video recording for the online students. Learning Outcomes

This assessment addresses the following subject learning

• utcomes:

d) Reflect on the ethical issues that accompany with marketing practices Submission Due 23:59 (AEST/AEDT) Friday Module 6.1 (Week 11) Weighting 20% Total Marks 20 marks Objectives:

• To enhance a clear understanding of the importance of contemporary issues surounding

sustainability and their implicaitons in marketing practices in the modern era;

• To provide an overview of sustainable marketing theory and their applications to

marketing strategies;

• To acknowledge the importance of sustainable marketing;
• To critically analyse all relevant factors associated with ethical consideration in

marketing practice.

How the assessment fits into the subject/course:

Marketing in the 21st Century has profoundly evolved and has been a critical component of business organisations. While the design of marketing plan is integral to business organisation to drive business growth, there is a strong call for marketing organisations to operate responsibly, considering both environment and social responsibilities in marketing practices. This assessment aims to develop an understanding and appricition about the importance of social responsibilities of marketing.

Linkages between Assessments 1, 2 and 3:

Assessment 3 is NOT related to the assessments 1 and 2. However, assessments 1 & 2 provide students with a thorough understanding of marketing theories and practices, and therefore, build the foundation for the assessment 3.

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Instructions: This assessment task builds on your understanding of sustainable marketing, ethical and environmental consideration of marketing practices. This assessment requires you to produce a 5 - 10 minutes presentation for presenting in class (F2F students) between week 11 and 12. The online students need to record a video to:

• Demonstrate your understanding about ethical consideration in marketing practices;
• Demonstrate your understanding about social and environmental responsibilitines

in marketing practices. Scenario: The scenario in assessment 1 and assessment 2 is not relevant to this assessment. You are required to review the sustainable marketing practices within the same organisation that worked on in the assessment 1 and 2. Tasks: This assessment requires you to demonstrate understanding of contemporary issues of sustainable marketing, as there is a strong call for marketing organisations to practise a responsible marketing. Based on your research about this topic, you should now present a sustainable marketing topic that include:

• 1. The issues of socially responsible marketing (ethical consideration);
• 2. The issues of environmentally responsible marketing;
• 3. A 5-10 minutes powerpoint presentation (for F2F students)/video recording (for
• nline students) on the above topic.

Submission Instructions: Submit your assessment via the Assessment link in the main navigation menu in the Blackboard in MKTG6002/MKT600 by the end of Module 6.1 (Week 11). For F2F students, presentation will be scheduled over the week 11 and 12. F2F students failure to present in class as scheduled by your learnig facilitator and upload your presentation in the Blackboard within the deadline will result in excluding your presenation from

• grading. Online students only need to upload their video recording.

MKTG6002/MKT600-Assessment3_ Presentation on Sunstainable Marketing

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Learning Rubric: Assessment 3

Assessment Attributes Fail (Unacceptable) 0-49% Pass (Functional) 50-64% Credit (Proficient) 65-74% Distinction (Advanced) 75 -84% High Distinction (Exceptional) 85-100% Articulation 50% Presentation has poor

• r illogical structure or

flow. Little variation in tone and intensity Minimal audience engagement Timing of the delivery poor Presentation is

• confusing. The idea

is hard to decipher. Presentation is generally logically structured and flows adequately. Some variation in tone and intensity Some audience engagement Timing delivery reasonable Some parts of the presentation are confusing the audience. Presentation has logical structure and flow. Variation in tone and intensity Good audience engagement Good timing during the delivery The presentation is engaging the audience. Presentation is presented in a very logical way, with an advanced level of structure and flow. Variation in tone and intensity is advanced Very good audience engagement Very good timing during the delivery The presentation is engaging the audience. Presentation is in an exceptionally logical way, with excellent structure and flow. Variation in tone and intensity is highly advanced Excellent audience engagement Excellent timing in the delivery It is delivered within the time limit. The presentation is engaging the audience and stimulates fresh thoughts. Recognises ethical and moral issues accompanying marketing practices Difficulty in formulating

• wn opinion and lack of

recognition of ethical principles and competing interests. Difficulty in justifying conclusions based on moral-ethical principles but recognises different viewpoints. Conclusions are justified based on moral-ethical principles. Formulates and justifies conclusions based on moral-ethical principles. Uses ethical principles to identify competing interests and views.

MKTG6002/MKT600-Assessment3_ Presentation on Sunstainable Marketing

Page 4 of 4 50% Does not clearly demonstrate moral- ethical reasoning. Can recognise the competing interests in arguments and identify ethical issues embodied in them. Sophisticated understanding of the ethical and moral positions. Well-articulated viewpoint based on moral-ethical reasoning.