Asorbio Presented by: Borut Šegula , MBA In association with experts from fields of sales and marketing, PR, journalism, graphic design, sales promotion, market analysis, media strategy as well as experts for product placement. January 2014 SILKEM d.o.o., Tovarniška cesta 10, 2325 Kidričevo, Sloveni a
ASORBIO Professional guidelines ASORBIO products are named after zeolite minerals, which basic characteristic is a very efficient absorption of gases and vapours. Asorbio brand is a product of Slovenian scientific knowledge. A seven year long development process has joined scientists from company Silkem d.o.o., under the leadership of dr. Andrej Horvat, as well as experts on inorganic chemistry from Chemical Institute of Ljubljana, under the supervision of dr. Venčeslav Kaučič. It is a specially purified version of the natural mineral, meaning the products are completely ecological. Asorbio brand definitely has a big potential since the products are: Ecological - Sustainable - Innovative and of high quality - Affordable - Eliminate unpleasant odours and moisture in a very natural, non-invasive way - Do not cause allergies and are completely harmless to health - Asorbio is a product that will fundamentally change the use of air refreshers, since it absorbs the unpleasant odours and does not merely cover them with new smells. Asorbio is a nature friendly and non-invasive product for absorption of humidity and stuffiness in houses, rooms, mixed trash containers or bio waste, cars, caravans, refrigerators and freezers, shoes, sport bags and sport equipment. Asorbio is ecological and sustainable product,- therefore it is even recommended to put Asorbio on the garden or composter after usage. That way it will continue to gather moisture, fertilizers and microelements when they are in abundance and release them when they are scarce. For the mass consumption markets, we have developed a series of products that can be applied to everyday personal and household use. SILKEM d.o.o., Tovarniška cesta 10, 2325 Kidričevo, Sloveni a
Branding ASORBIO We have designed the corporate brand image in a way that will enhance the consumer’s visual recognition between different product groups and establish a sense of diversity among the family of products. ASORBIO product groups ASORBIO HOME is a series of products, intended for home use. Asorbio BASEMENT A bigger version of granules is intended for indoor spatial use. This ASORBIO product will effectively remove odours and moisture from basements and other rooms. Asorbio for damp and musty rooms is a nature-friendly product that effectively eliminates unpleasant odours and moisture from basements and other damp rooms by means of absorption with non-use of any perfume agents. Quickly eliminates odours Easy to use Nature-friendly: ecological and sustainable product Safe for health, suitable for allergy sufferers Asorbio is an innovative product extremely effective in absorption of odours, while being completely odourless. The product is environmentally friendly and sustainable, namely recyclable. Since no perfume agents are used, it is a safe product, causing no allergies. Content: 5 kg Use-by date: 3 years in an airtight container. SILKEM d.o.o., Tovarniška cesta 10, 2325 Kidričevo, Sloveni a
The quantity of Asorbio to be placed in a room depends on the intensity of unpleasant odours and the size of a room. For example, for elimination of a medium-intensive odour in a room of 20 square meters you are recommend 1 kg of Asorbio, having effect of about one month. In the event of very intensive constant unpleasant odour Asorbio shall be replaced on a regularly basis. Since composed of clay-like material, ASORBIO as being nature-friendly product can be disposed into a garbage can for biological waste or better in a composter, into the soil for the garden or flowers, thus contributing to a more balanced supply of soil with water and fertilizers. Asorbio absorbs when they are in abundance and emits them back into soil when the soil is already in short supply. The HOME series also include granules for mixed trash containers or bio waste that will effectively eliminate odours in the garbage and around it. ASORBIO WASTE Content: 350g SILKEM d.o.o., Tovarniška cesta 10, 2325 Kidričevo, Sloveni a
Asorbio REFRIGERATOR and freezers comes in the form of refreshing pads, which neutralize distinct odours of the fridge, before they affect the flavour of the other food in it. Content: 120 g This is an environment-friendly product, absorbing and eliminating odours in the refrigerator or in the freezer. No artificial scents are added and the refreshing pad does not affect the flavour and taste of the food. It prevents odours caused by food products with very strong smells such as fish, cheese, cabbage or onions. ASORBIO 120 g is effective in the refrigerator or freezer with the volume of 350 liters for approximately one month. SILKEM d.o.o., Tovarniška cesta 10, 2325 Kidričevo, Sloveni a
ASORBIO FOOTWEAR series binds moisture and smells from shoes in the form of permeable pads. Content: 350g Asorbio for footwear is a nature-friendly odourless product, which absorbs and eliminates unpleasant odours in footwear, gloves, sports equipment bags, travel suitcases or backpacks Asorbio is an innovative product extremely effective in absorption of odours, while being completely odourless. The product is environmentally friendly and sustainable, namely recyclable. Since no perfume agents are used, it is a safe product, causing no allergies. A foot pad ASORBIO FOR FOOTWEAR can be placed also in ski boots, sport bags, backpacks, bags or gloves, enabling elimination of any unpleasant odours and absorbing moisture. It is designed in a user friendly way by simply inserting the permeable pads in the shoes or sports equipment after use. Asorbio Shoes dries and refreshes them and keeps the equipment in a better shape. SILKEM d.o.o., Tovarniška cesta 10, 2325 Kidričevo, Sloveni a
The ASORBIO VEHICLES series has the same purpose by dealing with stuffiness of non ventilated spaces, as well as moisture and odours in cars, motor homes, caravans, tents and elsewhere. Asorbio Vehicles is also intended for use in vessels that are particularly vulnerable to the negative effects of moisture. Content: 200 g All ASORBIO products are fully biological, since they are made of a mineral that is already present in the soil. By testing the impacts on the environment, scientists have found no harmful effects, quite on the contrary, ASORBIO proved to be a great absorbent of moisture and minerals in the soil. Therefore it is even recommended to put Asorbio on the garden or composter after usage. That way it will continue to gather moisture, fertilizers and microelements when they are in abundance and release them when they are scarce. Pricing policy Recommended end customer prices (VAT included): Asorbio Refrigerator Footwear Vehicles Waste Basement End customer price 4,54 5,93 5,93 4,94 34,90 SILKEM d.o.o., Tovarniška cesta 10, 2325 Kidričevo, Sloveni a
Marketing and promotion on sales point for Asorbio brand Silkem as producer of Asorbio product has already made some sales promotional tools for sales points: Dispensers -display Samples - testers For sales promotion produces Silkem has prepared samples for end costumers in superstores and give them for free: Marketing brochures SILKEM d.o.o., Tovarniška cesta 10, 2325 Kidričevo, Sloveni a
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