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ASK THE PRESENTED BY Hallie Lienhardt with Moderator: ASSISTANT DIRECTOR Karen Murrell PROGRAM OFFICER, SPECIAL INITIATIVES JULY 30, 2019 WEBINAR CONTROL PANEL PARTICIPATE During the presentation Type your question in the QUESTIONS


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JULY 30, 2019

ASK THE

PRESENTED BY

Hallie Lienhardt

ASSISTANT DIRECTOR

Karen Murrell

PROGRAM OFFICER, SPECIAL INITIATIVES

with Moderator:

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PARTICIPATE

During the presentation – Type your question in the

QUESTIONS BOX

to be addressed during discussion breaks or during Q/A

WEBINAR CONTROL PANEL

AssetFunders.org

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AssetFunders.org

INFORM | CONNECT | INFLUENCE | BUILD

As the only membership organization for grantmakers focused on advancing economic security, the Asset Funders Network connects philanthropic leaders to drive greater impact where it’s needed most.

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  • AUTHOR:

FINANCIAL COACHING CENSUS 2019: A PROGRESSING FIELD OF PRACTICE

  • QUESTIONS AND ANSWERS
  • CLOSING
  • WELCOME

INTRODUCTIONS & AGENDA

KAREN MURRELL ASSET FUNDERS NETWORK HALLIE LIENHARDT CENTER FOR FINANCIAL SECURITY, UNIVERSITY OF WISCONSIN-MADISON

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FINANCIAL COACHING CENSUS 2019

A Progressing Field of Practice

AssetFunders.org

Author Hallie Lienhardt

Assistant Director, Center for Financial Security University of Wisconsin-Madison

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Financial Coaching Census: Overview & Methodology

  • Electronic survey
  • 10 to 15 questions
  • 3 tracks: Funder, Program Manager, Coach
  • Goal: Gain clarity on size, scope, and character of field

AssetFunders.org

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3 Waves of the Coaching Census

1. 2015/2016

  • 601 responses
  • 358 orgs
  • 48 states

2. 2016/2017

  • 736 responses
  • 483 orgs
  • 48+ states

3. 2018/2019

  • 455 responses
  • 318 orgs
  • 43 states

AssetFunders.org

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Consistent Findings: How is financial coaching practiced?

Primarily financial coaching is:

  • Delivered in-person
  • Integrated or bundled service
  • Most coaches are paid staff
  • Coaches typically see 10 to 15 clients per month
  • On average, clients complete 3 sessions

AssetFunders.org

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Consistent Findings: How and why does the field support financial coaching?

  • Majority of funders support

coaching through Program Support and Operating Support

  • Funders most likely to fund
  • rganization’s internal trainings
  • Increasingly respondents cite that

financial coaching improves their clients’ financial situation

10 20 30 40 50 60 70 80 90 Funder Manager Coach

Yes, Coaching Improves Client Financial Situations

2015 2017 2019 AssetFunders.org

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New Findings: What information emerged from 2019 Coaching Census?

  • Majority of financial

coaches and clients identify as female

AssetFunders.org

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New Findings: What information emerged from 2019 Coaching Census?

  • Workforce

development, credit

  • r debt counseling,

and housing counseling most commonly integrated with financial coaching

AssetFunders.org

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New Findings: What information emerged from 2019 Coaching Census?

  • Median duration of

financial coaching service was 3.5 months

  • Two-thirds of

respondents confirmed that their coaching organization collects post-service feedback from clients

AssetFunders.org

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  • Training is an area that has seen changes in funding and

utilization patterns over 3 waves

  • Racial and ethnic breakdown of clients served saw shifted from

majority Black in 2017 to majority White in 2019

  • Change in participation rates

Changes and Trends Over Time: What variations have we observed in the field?

AssetFunders.org

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  • Use of online financial

coaching has been stagnant over 3 waves

  • Coaches rate

technology resources and tools highly

  • Disconnect between

practice and preference highlight need for addressing barriers

Changes and Trends Over Time: What trends have we observed in the field?

AssetFunders.org

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Funders, Managers, and Coaches cite different, yet connected challenges:

  • Funders: Lack of standardization and implementation

challenges

  • Managers: Lack of dedicated funding and client engagement
  • Coaches: Engaging/retaining clients and competing demands
  • n time

Changes and Trends Over Time: What trends have we observed in the field?

AssetFunders.org

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Changes and Trends Over Time: What trends have we observed in the field?

  • Field has moved

steadily towards consensus of what indicators to track

  • Client goals,

credit, and budgeting are top tracked indicators

AssetFunders.org

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Using the Coaching Census to Inform Our Work: Practitioner and Organization Strategies

Technology

  • Start small, but start smart
  • Pilot a technology before committing

The Coaching Model

  • Leverage technology to increase access while decreasing cost
  • Integrate coaching with programs that have a “coaching-ready”

client base

AssetFunders.org

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Training

  • Support online training opportunities
  • Partner with local organizations to hold in-person trainings

Using the Coaching Census to Inform Our Work: Practitioner and Organization Strategies

AssetFunders.org

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Using the Coaching Census to Inform Our Work: Funding Strategies

Technology

  • Support research to understand barriers
  • Provide opportunity for pilot programs
  • Lift up tools that have shown results

AssetFunders.org

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Using the Coaching Census to Inform Our Work: Funding Strategies

Research

  • Support research that examines client retention

Advancing Best Practices

  • Work with other funders and stakeholders to identity and

promote best practices

AssetFunders.org

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CONTROL PANEL

Click the QUESTIONS box to share a question for the presenters.

QUESTIONS

AssetFunders.org

Hallie Lienhardt

ASSISTANT DIRECTOR

Karen Murrell

PROGRAM OFFICER, SPECIAL INITIATIVES

Moderator:

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PLEASE FILL OUT OUR SURVEY

` `

The survey will pop up on your screen momentarily and will also be sent to you via email WE VALUE YOUR TIME, AND YOUR RESPONSES WILL INFORM OUR FUTURE PLANNING

Thank you for attending today’s Asset Funders Network presentation

AssetFunders.org

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THE WEBINAR HAS CONCLUDED

AssetFunders.org