Arrive-n-Ride Marketing Presentation What is the Arrive -n- Ride - - PowerPoint PPT Presentation

Arrive-n-Ride

Marketing Presentation

“What is the Arrive-n-Ride Program?”

A New Innovation in Racing Support

• KR4 Arrive-n-Ride is a unique motorcycle racing business in that we are an Arrive-n-Ride contracted service "Race

Team“ competing in the Grand National Cross Country Series (GNCC). The GNCC series is considered to be “America's Premier Off-Road Racing Series” and is made up of 13 rounds in a single season.

• What we do:
• Carry the bike to and from each race
• Prep the bike between the races
• Support the rider at the races
• 3 Primary Benefits: Preparation – Time - Money
• The rider can ride/train right up to the day before the event
• Save travel time/days getting to and from the races
• Save money on the cost of getting to the races plus cost of competing at the races
• Our amatuer program is made up of Youth, Women, A, B, and C level riders - who want to get to the pro level. We help

the rider live out their dreams and help cut some of the burden and high cost of racing.

• The Pro Team consists of two fully supported riders.
• The amatuer team serves as a feeder to pro teams, i.e. ours or a competitors.

Turn-Key Race Team

“Turnkey”: \ˈtərn-ˌkē\ built, supplied, or installed complete and ready to operate

KR4 Race Team

• 15 Riders in 2014
• 13 Amatuer
• 2 Pro
• 48 ft. fifth wheel trailer with dually tow truck capable of

carrying 15+ bikes and all equipment

• 3200 sq. ft. race shop complete with all support equipment
• 15 acre riding/training facility
• 10 Member Team Support Personnel
• Vast Industry Experience
• Mechanical
• Management

2013 Race Team

Pro Squad Chris Bach – XC1

Amateur Squad

• Luke Parsons – 4-Stroke A Lites
• Jeremy Randolph – Open B
• Colin Keegan – 250 B
• Ben Parsons – 250 B
• Kurtis Palmer – 200 B
• Karlynn Beam – Women Pro
• Conner Keegan - Super Mini (14-15)
• Brandon Keegan – 85 (12-13)
• Brian Keegan – 85 (7-11)

10 riders in 2013 The team will expand to 15 in 2014 Aspiration

Meet the 2013 Pros

Ian Blythe – XC2

• Currently 12th Overall 2013 XC2 GNCC Championship
• Numerous Regional Offroad Series Overall Wins
• One Special Test Win in National Enduro Competition
• Numerous ST Podiums in National Enduro Competition

Chris Bach – XC1

• 3rd Overall Currently in GNCC Championship
• 4-Time National Champion
• 15-Time Regional Champion
• AMA “Top Amateur” Award Winner
• AMA “Most Improved Rider” Award Winner

KR4 is currently negotiating with several top 5 XC1 and XC2 racers to start a Pro Row Team in 2014. Rider names will be available soon!

Achievements

Achievements

• 2012 XC2 Championship
• 2012 GNCC Ambassador Award

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Tow Vehicle and Shop

• 48 ft. fifth wheel trailer with dually tow truck capable of carrying 15+ bikes and all equipment
• 3200 sq. ft. race shop complete with all support equipment

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15 Acre Riding / Training Facility

• Offroad Trails
• Motocross Track
• Endurocross Track

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The Crew

• 10 Member Team Support Personnel
• Vast Industry Experience

Bill Beam Operations Manager Krissy Keegan Hospitality Frank Keegan President Mike Zofchak Team Mechanic Brian Keegan Team Manager TBA Team Mechanic Brian Stanis Team Mechanic Craig Martin Team Consultant/Sponsor Tori Molnar Social Media Coach Bill Theakston Team Mechanic

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Frank Keegan President

Every team must have a leader in order to define it’s

• purpose. KR4 is fortunate to have a leader who does

that and more in President, Frank Keegan Jr. Frank has been off-road inspired since childhood and competed on the GNCC pro circuit from 1990-1997. Frank is a successful business man owning a 65 employee cell tower construction and electrical contracting company along with KR4.

• GNCC Pro 1990-1997
• GNCC Most Improved Rider
• 1990 Blackwater 100 5th OA
• District 5 Champion
• PA State Champion
• AMA National HS Series 6th OA
• Team Yamaha Rider
• Team ATK Rider

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Craig Martin Team Consultant/Sponsor

Arguably “The Man” on the KR4 crew as viewed by KR4 personnel and dare we say – industry veterans as well. Craig Martin is a wealth of information and guidance for the KR4 Arrive-n-Ride Program. Not only that, Craig is a sponsor of the team with his Action Motorsports KTM dealership located in Decatur, TX – one of the top KTM dealerships in the country. Craig is a former seven-year manager of the Team Green program and responsible for the founding of Extreme Team Green – currently the Rockstar KTM team with rider Davy Millsaps.

• Former Team Green Manager
• Former Team Green Rider
• Founder of Extreme Team Green
• Involved in the development of such riders as:
• Ryan Villopoto
• James Stewart
• Mike Alessi
• Andrew Short
• Adam Cianciarulo

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Brian Keegan is a former GNCC Pro racer and event winner. Brain has ten years of experience racing on the GNCC pro circuit. Brian helps with the management and duties of the team mechanics including event tasks such as rider support during the races.

TBA Team Mechanic KR4 is close to finalizing the hiring

• f an experienced team mechanic

with extensive suspension and engine performance experience.

Brian Keegan Team Manager

Mike Zofchak Team Mechanic Mike is no stranger to offroad racing having supported his cousin Brett Zofchak riding XC2. Mike is detail

• riented to a fault, is meticulous in

bike and team equipment preparation, and is tireless in support of the KR4 AnR program. Brian Stanis Team Mechanic Brian is a factory trained mechanic with extensive technical skills tapped for the race prep of the KR4 AnR bikes. He has an insatiable passion for the sport that drives him to endless hours

• f preparation.
• GNCC Pro 1990-1999
• GNCC Overall Winner
• GNCC Most Improved Rider
• District 5 Champion
• PA State Champion
• Team Kawasaki Rider
• Team Yamaha Rider

Bill Theakston Team Mechanic Bill is extensively involved in event support handling final prep of the bikes and radio communication during the races. He positions himself and other team support personal at strategic locations on the course.

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Krissy Keegan Hospitality As official “Team Mom” for the KR4 AnR program Krissy creates a family atmosphere and makes sure the ”race food” nourishment factor is taken care. The team appreciates Krissy and her tireless mental and sustenance support.

Bill Beam Operations Manager Bill Beam is responsible for KR4 Arrive-n-Ride business development and rider/sponsorship support – including marketing, public relations, and social

• media. Bill has an extensive background in the motorcycle & auto racing
• industry. His love for racing runs deep as a former off-road motorcycle and

mini-sprint racer himself. He now supports his daughter's racing endeavors in off-road and motocross competition.

• 40 Years Dirt Bike Racing Experience
• Championships in SERA Enduro and HS Series
• Bike Prep and Set-up Expertise
• Extensive background in professional auto racing

with Indy Car and Trans AM feeder teams

• Dissertation short of Doctoral Degree

Tori Molnar Social Media Coach Tori provides guidance and oversight of KR4 team members including riders and sponsor’s image in the revolution called “Social Media.” This crucial facet of the KR4 AnR program is covered in more detail later in this presentation.

Marketing: Impressions

“Impressions” is a powerful word in contemporary marketing. It is said to describe a single instance of an online advertisement being displayed. For the purpose of this marketing presentation we are going to remove “online” from that sentence and say that an impression is, “a single instance of an advertisement being displayed.” However, this definition may be an

• ver-simplification, as there is no standard way to count impressions. All of the differences

can add up to very large discrepancies, yet people make purchases based on impression every day, vis-à-vis sponsor contributions to create impressions. The impression that leads to a purchase can include but is not limited to internet, TV, print, over-the-road trailers, radiator shroud on a dirt bike, or even a rider’s jersey. KR4 can provide all of these mediums (media) to you the sponsor of our team. What we are not going to do is blow smoke with arbitrary numbers on impressions. KR4’s marketing approach is as unique as our AnR concept. It is foregone that our sponsors’ logos and products are going to be on the internet, TV, print, over-the-road trailer, radiator shroud on the KR4 bikes and rider jerseys. We are also not going to prevaricate, which is, “to avoid telling the truth by not directly answering the question”, because we know we can’t - i.e. accurately quantify those impressions any better than the experts can. The statistics for those mediums are common knowledge and we are sure you already have those – possibly from another marketing proposal submitted by another race team or rider. However, make no mistake, KR4 will generate impressions for our sponsors. Our quantifiable offering is again unique for impressions to the buying public and is based on the revolutionary frenzy of contemporary advertising. Please see the next page.

Online Social Media Pick One –They’re All FREE!

Marketing: Impressions

Social Media / Public Relations Best Practices Certificate

KR4 athletes are extensively trained on traditional public relations etiquette along with social media best practices. Athletes must know how to use social media responsibly. Though social media use comes with risks, especially for high-profile users like athletes, it does not mean that they should not use it – it just means that athletes should be educated on how to use social media.

• Promote your sponsors
• Be smart and think before you post
• Be 100% genuine, but not 100% candid
• Don’t over share
• Remember who you represent
• Don’t get baited into fights over the internet
• Accept responsibility
• Be educated on the medium
• Remember your audience
• Refrain from profanity, R-rated subjects, and

politically/highly charged issues

• Understand the consequences
• Promote your sponsors

Marketing: Impressions

KR4 will embark on an extensive social media marketing campaign with Tori Molnar ‘s guidance.

Tori Molnar is the President and CEO of Utoria, LLC, which she founded. Utoria.com is a successful creative company that assists and educates young women in becoming entrepreneurs and/or business women, sponsors with small businesses to give them brand exposure through the direct sales model, and allows young women a fun way to make money while building

• communities. Tori travels all over the country to speak about her experiences as a teen
• entrepreneur. Rodger Molnar, Tori’s biological father, was a very outgoing Pennsylvania motocross

racer having gone to Loretta Lynn’s from “87 to “90 - unfortunately Rodger passed away when Tori was very young. This motivates her along with her friendship with Karlynn Beam, one of the KR4 team riders, to bring her virtual mensa level input to the social media activities of KR4 riders. Tori will head up the KR4 social media / public relations best practices certificated program.

Marketing: Impressions

KR4 Facebook Page

• 2,120 Likes and Growing
• As many as 200 “talking

about this” in a week

• Share news, launch Sponsor

promotions, and give-a-ways

Marketing: Promotions

KR4Performance.com Website

• Team News and Facts
• Pictures and Videos
• Rider Blogs
• Rider Pages
• So far this year:
• 34,171 Page Views
• 15,949 Visits
• Around-the-World Hits

Marketing: Promotions

Autograph Posters

• Includes All Sponsor Logos
• 1000’s Printed Every Year
• Fans come by at every event requesting posters

Marketing: Promotions

Activation

• KR4 Team and Riders available for:
• School Presentations
• Parades
• Set-up at Sponsor Locations
• Photo Shoots
• Videos

Marketing: Promotions

School Presentations

• GNCC Series Sponsored
• Anti-Bullying Campaign
• Positive Roll Models
• Goal Oriented Activity
• Conducted Throughout Series

Marketing: Promotions

Media and Demographics by the Numbers

TV

• 13 GNCC Events
• 17,583 Racers
• 63,254 Spectators
• 13 Broadcasts on NBC Sports
• 52 Broadcasts on RacerTV.com
• 961,000 Households
• 3 Million Page Views on GNCC.com
• 29 Million Page Views on the LIVE

RESULTS page

• 21,000 Facebook Fans
• 10,000 Twitter Followers

Media and Demographics by the Numbers

Endorsements

Dale Spangler – Marketing Services Fly Racing: “From its impressive pit setup to its professional and unified team appearance, the KR4 program gives riders the

• pportunity to concentrate on racing a

motorcycle instead of having to worry about all the details.” Steward Baylor – National Enduro Champion and GNCC Racer: KR4 brings a great opportunity for a lot of guys who would like to compete at a national level that wouldn’t otherwise be able to whether its time, travel, or even budget. I’ve been to the KR4 facility and seen the whole deal, everything is set up just like any other professional race team out there. All the KR4 guys are after one dream and goal and that is trying to be champions and breed champions. Carrie Coombs Russell - Racer Productions: “This concept is a significant boost to the future of offroad racing and I want to help my racers and KR4 any way I can.”

Sponsorship - A La Carte

• Sponsor will be the official such service/product of the KR4 Arrive-n-Ride Race Team
• Sponsor may be included in the team name
• Sponsor may receive title/feature/associate billing on team staff uniforms, the transporter,

tent canopy, skirt, and pit vehicle

• Sponsor may receive title/feature/associate billing on team rider clothing
• Sponsor may receive title/feature/associate billing in the graphics kits for the race team

motorcycles

• Sponsor’s logo and messages will be appropriately included on the rider autograph posters
• Sponsor’s logo and messages will be appropriately incorporated into team publications
• Access to KR4 administration for assistance with B2B concepts (including facilitating

introductions), appearances, etc.

• Reasonable access and use of the team area for guests and for winners of jointly crafted

promotions

• Rights to conduct team related promotional advertising programs
• A reasonable number of team appearances
• Access to the KR4 race shop and facility
• Prominent integration into KR4Performance.com
• Sponsor video can be played on KR4Performance.com as well as on the flat screen in the

pit area playing to fans during events

• Prominent and frequent inclusion on the team Facebook, Twitter, YouTube, and other social

media channels

• Right to purchase team products at discounted prices

Thank You!

Current 2013 Sponsors

Penultimate

Brand Extension

• Finish or Start Line and Pro Pit location at every GNCC event
• Sponsor identification is proudly displayed on team personnel, equipment, transporters, race bikes, and riders.
• It is virtually impossible to attend a GNCC event, watch a race on television, visit an enthusiast website, or surf

around social media – without a KR4 sponsor impression.

Conclusion

“A championship experience in offroad motorcycle racing”

KR4 brings the highest level of commitment to its racing program and

• Sponsors. Frank Keegan, Craig Martin, Brian Keegan, and Bill Beam

have assembled a strong team of skilled professionals experienced in the offroad racing industry. As with all privately backed racing programs, to succeed, support of forward thinking corporations whose strategic marketing objectives align with the audiences reached are needed to fund the program operations. Thank you for considering the KR4 Arrive- n-Ride program.

For more information please contact: Bill Beam KR4 Arrive-n-Ride 8 Olympic Circle Coal Center, PA 15423 251-586-5836 wbeam@kr4performance.com www.kr4performance.com