Annual General Meeting Australian Traditional-Medicine Society Australian Traditional-Medicine Society
Members of the ATMS Board of Directors Peter Berryman – President Sandra Grace – Vice President Robert Medhurst – Vice President Christine Pope – Treasurer Antoinette Balnave Trisha Mok Maggie Sands Jesse Sleeman Betty Tannous Daniel Zhang
Management Charles Wurf – Chief Executive Officer Megan Ogier – Company Secretary
President’s Report ATMS Annual General Meeting 2017 Australian Traditional-Medicine Society
Our Mission To promote, represent and support professional practitioners of natural medicine occupations who are encouraged to pursue the highest ideals of professionalism in their natural medicine practice and education. Australian Traditional-Medicine Society
The year that was… 2016 – 2017 was a successful year for ATMS, building strong communication foundations to engage with members, media and key stakeholders across many channels. During the past year it was important to make sure that the priorities of the members were heard and implemented. Some key achievements in the past year: • Completion of the first National Seminar Series – sell out in Sydney • Hosting our second Natural Medicine Week with over 80 practitioner events and the Healthy Breakfast at Parliament House, Canberra • Relaunch and establishment of our 6 month CPE calendar and program • ATMS stakeholder engagement manager appointed to build relationships with industry sponsors and partners Australian Traditional-Medicine Society
The year that was… Some key achievements in the past year: • Creation of the first ATMS special event: The Endometriosis Symposium • Further engagement with our Education Providers for accreditation and hosted the second Education Provider Symposium 2017 • ATMS + Nature & Health Awards – successfully grew the program in it’s third year • Member marketing, representation and engagement across the ATMS website, email marketing, JATMS, Facebook, Twitter and LinkedIn • Promotion of natural medicine and the benefits of visiting practitioners via advertising in Nature & Health (print & digital) and ATMS Facebook • Launched a new career focused student member program • Lobbying & PR: Launched PR and ‘I support Natural Medicine and I Vote’ public voice campaign plus ATMS government relations activations in Canberra Australian Traditional-Medicine Society
ACTIVITY & RESULTS 2016 - 2017 Australian Traditional-Medicine Society
INITIATIVES: National Seminar Series July – Nov 2016 Results Marketing Activity - Perth - EDMs - Melbourne - A4 Flyer (Mailer) - Brisbane - Nature & Health - Adelaide Advertising - Sydney Sell Out - Facebook Advertising - Social Media New Series for 2018! - ATMS Website
INITIATIVES: Education Provider Symposium Sept 2016 & Sept 2017 Key Achievement: Marketing Activity - ATMS Recognised - Branding & Design Colleges and ATMS Accredited Courses - EDM Invitation now assessed and - Printed invitation approved by ATMS - Online Content Academic Review - Program Development Committee and Board Australian Traditional-Medicine Society
INITIATIVES: ATMS + Nature & Health Awards 2017 is the third year we have celebrated the annual awards program Australian Traditional-Medicine Society
INITIATIVES: New CPE Program (6 month calendar) Australian Traditional-Medicine Society
CPE Results: Jan 2017 – June 2017 Key Achievements: - 6 month advanced calendar for planning - New speakers - More CPE across Ingestive, TCM and Bodywork and Massage therapies - Hosted CPE across all NSW, QLD, VIC, TAS, SA & WA Seminars Webinars - Followed up with current 6 month calendar for July to December 2017 Marketing Activity • 41 seminars in • 22 webinars in - EDMs new 6 month new 6 month - A4 Calendar Insert (JATMS) calendar calendar - Nature & Health Advertising - Facebook Advertising - Social Media New 2018 Program coming soon! - ATMS Website Australian Traditional-Medicine Society
INITIATIVES: ATMS Special Event Results - SOLD OUT CPE Event Marketing - Journal Advertising - Online content & banners - EDMs - Social media posts and advertisements
Natural Medicine Week 2017: Results Raising awareness of natural medicine practitioners in Australia: - 80 practitioner events and special offers - 11,951 people visited www.naturalmedicineweek.com.au - Nature & Health advertising promoting to over 100,000 people via (print, online and email advertising) - 16 pieces of media coverage with a reach of 1.2M - Social media (Facebook advertising) and member social media reached over 500,000 people - Member marketing and word of mouth reached a priceless number of consumers – THANK YOU Australian Traditional-Medicine Society
Natural Medicine Week 2017: Member Engagement Australian Traditional-Medicine Society
Natural Medicine Week 2017: Parliament House
ATMS Website 63,000 people visited the ATMS website last financial year. Stay up-to- date with what’s on at ATMS: • News • Member Login & Resources • Events • Health Fund Updates • Renewals Australian Traditional-Medicine Society
ATMS Guest Blog: Become a Blogger! www.atms.com.au/blog Australian Traditional-Medicine Society
Advertising: Promoting the Find a Practitioner tool Australian Traditional-Medicine Society
ATMS Social Media Accounts Facebook 20,438 Fans 1,529,280 Average Total Post Reach - 5,310 reach per post Average Interactions - 401 interactions per post 115,488 LinkedIn 906 Followers Twitter 3,631 Followers Australian Traditional-Medicine Society
Email Marketing 88 Email Newsletters Distributed 151,308 People opened the newsletters Average open rate 41.05% (21.4% industry average ) Click rate 7.03% (2.84% industry average) 24,387 Total clicks
NEW: Student Membership Campaign Recruiting & Converting Student Members - Nature & Health Magazine (Advertising) - Accredited Education Providers (Flyers) - ATMS Website & Blog - Student Email Marketing Series - CPE, Events and Advice on Practice Australian Traditional-Medicine Society
Consumer Activation: I Support Natural Medicine and I Vote www.atms.com.au/ support-natural- medicine Australian Traditional-Medicine Society
ATMS Government Lobbying: Stop the removal of private insurance rebates for natural therapies Actions: - Letter to MPs + Lobby Pack - Meetings & Visits in Canberra - Engage Association Partners & Industry Suppliers - Australian Small Business & Family Enterprise Ombudsman - Council of Small Business of Australia (COSBOA) Australian Traditional-Medicine Society
Australian Traditional-Medicine Society atms.com.au |
Recommend
More recommend
