Annual General Meeting Australian Traditional-Medicine Society - - PowerPoint PPT Presentation

Annual General Meeting

Australian Traditional-Medicine Society

Australian Traditional-Medicine Society

Members of the ATMS Board of Directors

Peter Berryman – President Sandra Grace – Vice President Robert Medhurst – Vice President Christine Pope – Treasurer Antoinette Balnave Trisha Mok Maggie Sands Jesse Sleeman Betty Tannous Daniel Zhang

Management

Charles Wurf – Chief Executive Officer Megan Ogier – Company Secretary

President’s Report

Australian Traditional-Medicine Society

ATMS Annual General Meeting 2017

Our Mission

Australian Traditional-Medicine Society

To promote, represent and support professional practitioners of natural medicine occupations who are encouraged to pursue the highest ideals of professionalism in their natural medicine practice and education.

The year that was…

Australian Traditional-Medicine Society

2016 – 2017 was a successful year for ATMS, building strong communication foundations to engage with members, media and key stakeholders across many channels. During the past year it was important to make sure that the priorities of the members were heard and implemented. Some key achievements in the past year:

• Completion of the first National Seminar Series – sell out in Sydney
• Hosting our second Natural Medicine Week with over 80 practitioner events

and the Healthy Breakfast at Parliament House, Canberra

• Relaunch and establishment of our 6 month CPE calendar and program
• ATMS stakeholder engagement manager appointed to build relationships with

industry sponsors and partners

The year that was…

Australian Traditional-Medicine Society

Some key achievements in the past year:

• Creation of the first ATMS special event: The Endometriosis Symposium
• Further engagement with our Education Providers for accreditation and hosted the

second Education Provider Symposium 2017

• ATMS + Nature & Health Awards – successfully grew the program in it’s third year
• Member marketing, representation and engagement across the ATMS website,

email marketing, JATMS, Facebook, Twitter and LinkedIn

• Promotion of natural medicine and the benefits of visiting practitioners via

advertising in Nature & Health (print & digital) and ATMS Facebook

• Launched a new career focused student member program
• Lobbying & PR: Launched PR and ‘I support Natural Medicine and I Vote’ public

voice campaign plus ATMS government relations activations in Canberra

ACTIVITY & RESULTS

Australian Traditional-Medicine Society

2016 - 2017

INITIATIVES: National Seminar Series

July – Nov 2016

Marketing Activity

• EDMs
• A4 Flyer (Mailer)
• Nature & Health

Advertising

• Facebook Advertising
• Social Media
• ATMS Website

Results

• Perth
• Melbourne
• Brisbane
• Adelaide
• Sydney

Sell Out

New Series for 2018!

INITIATIVES: Education Provider Symposium

Australian Traditional-Medicine Society

Marketing Activity

• Branding & Design
• EDM Invitation
• Printed invitation
• Online Content
• Program Development

Sept 2016 & Sept 2017

Key Achievement:

• ATMS Recognised

Colleges and ATMS Accredited Courses now assessed and approved by ATMS Academic Review Committee and Board

INITIATIVES: ATMS + Nature & Health Awards

Australian Traditional-Medicine Society

2017 is the third year we have celebrated the annual awards program

INITIATIVES: New CPE Program (6 month calendar)

Australian Traditional-Medicine Society

CPE Results: Jan 2017 – June 2017

Australian Traditional-Medicine Society

New 2018 Program coming soon!

Marketing Activity

• EDMs
• A4 Calendar Insert (JATMS)
• Nature & Health Advertising
• Facebook Advertising
• Social Media
• ATMS Website

Key Achievements:

• 6 month advanced calendar for planning
• New speakers
• More CPE across Ingestive, TCM and

Bodywork and Massage therapies

• Hosted CPE across all NSW, QLD, VIC,

TAS, SA & WA

• Followed up with current 6 month calendar

for July to December 2017

Seminars

• 41 seminars in

new 6 month calendar Webinars

• 22 webinars in

new 6 month calendar

INITIATIVES: ATMS Special Event

Results

• SOLD OUT CPE Event

Marketing

• Journal Advertising
• Online content & banners
• EDMs
• Social media posts and advertisements

Natural Medicine Week 2017: Results

Australian Traditional-Medicine Society

Raising awareness of natural medicine practitioners in Australia:

• 80 practitioner events and special
• ffers
• 11,951 people visited

www.naturalmedicineweek.com.au

• Nature & Health advertising

promoting to over 100,000 people via (print, online and email advertising)

• 16 pieces of media coverage with

a reach of 1.2M

• Social media (Facebook

advertising) and member social media reached over 500,000 people

• Member marketing and word of

mouth reached a priceless number

• f consumers – THANK YOU

Natural Medicine Week 2017: Member Engagement

Australian Traditional-Medicine Society

Natural Medicine Week 2017: Parliament House

ATMS Website

Australian Traditional-Medicine Society

63,000 people visited the ATMS website last financial year. Stay up-to-date with what’s on at ATMS:

• News • Member Login & Resources • Events • Health Fund Updates • Renewals

ATMS Guest Blog: Become a Blogger!

Australian Traditional-Medicine Society

www.atms.com.au/blog

Advertising: Promoting the Find a Practitioner tool

Australian Traditional-Medicine Society

ATMS Social Media Accounts

Australian Traditional-Medicine Society

Twitter 3,631 Followers Facebook 20,438 Fans LinkedIn 906 Followers

Average Interactions - 401 interactions per post

115,488 1,529,280

Average Total Post Reach

• 5,310 reach per post

Email Marketing

Email Newsletters Distributed People opened the newsletters

Average open rate (21.4% industry average ) Click rate (2.84% industry average) Total clicks

88 151,308 41.05% 7.03% 24,387

NEW: Student Membership Campaign

Australian Traditional-Medicine Society

Recruiting & Converting Student Members

• Nature & Health Magazine (Advertising)
• Accredited Education Providers (Flyers)
• ATMS Website & Blog
• Student Email Marketing Series
• CPE, Events and Advice on Practice

Consumer Activation: I Support Natural Medicine and I Vote

Australian Traditional-Medicine Society

www.atms.com.au/ support-natural- medicine

ATMS Government Lobbying: Stop the removal of private insurance rebates for natural therapies

Australian Traditional-Medicine Society

Actions:

• Letter to MPs + Lobby Pack
• Meetings & Visits in Canberra
• Engage Association Partners &

Industry Suppliers

• Australian Small Business & Family

Enterprise Ombudsman

• Council of Small Business of

Australia (COSBOA)

atms.com.au | Australian Traditional-Medicine Society