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Welcome to the 26 th Annual General Meeting of Shareholders Mannheim, Germany June 4, 2013 Bill McDermott Co-CEO, SAP AG SAPs product strategy accelerates the expansion of its addressable market $230bn Cloud Database & Technology


  1. Welcome to the 26 th Annual General Meeting of Shareholders Mannheim, Germany – June 4, 2013

  2. Bill McDermott Co-CEO, SAP AG

  3. SAP’s product strategy accelerates the expansion of its addressable market $230bn Cloud Database & Technology Mobile $110bn BI/Analytics BI/Analytics Middleware ERP + Business ERP + Business Suite Suite 2010 2015

  4. A new generation of consumers is impacting the market 50 bn Amount of data Increasing demand doubles every for easy-to-use LoB web-enabled 18 months solutions in the mobile devices cloud Mobile SAP HANA Cloud  € 392 mio.*  € 222 mio.*  € 456 mio.** • Full year 2012 software revenue, year-over-year ** Total revenue of SAP’s cloud division, which comprises SAP’s two cloud segments, per segment reporting

  5. 2012 – SAP continues double-digit growth (Non-IFRS, growth rates at cc) € 13.2 bn € 5 bn € 16.3 bn € 5.2 bn +13% +17% +10% +7% SSRS Software & Cloud Total Operating revenue subscription revenue profit revenue

  6. Strong growth across all regions Software & Cloud subscription revenue EMEA Americas APJ +24% +20% +12% All growth rates on this slide are based on full year 2012, non-IFRS, at constant currencies, regional split by customer location

  7. Reaching more customers through our ecosystem 40% 34% >450 of software of software start-ups revenue through revenue innovating on indirect sales in through indirect SAP HANA 2015 sales in 2012

  8. New DFB fan experience with SAP HANA • Through our innovations and the tuck-in acquisition of Ticket-Web, we expanded to our 25 th industry – Sports and Entertainment Management • The German Football Association(DFB) has licensed SAP solutions and services for almost all of its business processes.

  9. SAP stock outperformed important indices 160 SAP 150 DAX 30 Dow Jones 140 130 120 110 100 90 80 FEB MAR JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN 2012 2013

  10. Our strategy is moving full speed ahead. .

  11. Jim Hagemann Snabe Co-CEO, SAP AG

  12. Three years of success Software & cloud SSRS revenue Total revenue subscription revenue € bn € bn € bn +83% +61% +53% 16.3 13.2 10.7 5.0 8.2 2.7 Growth rates 2012 compared to 2009, non-IFRS as reported

  13. SAP innovations reach the market faster Agile software development Average time-to-market (in months) LEAN processes • 13.8 • Customers involved from start of 11.4 project 7.8 Nearly as fast as start-up • companies 2010 2011 2012

  14. SAP HANA is changing the business world Biggest innovation in the last • 20 years 10,000 times faster data • processing New forecast-based analysis •

  15. SAP cloud solutions – secure, easy, and cost-efficient Customers Money Suppliers People powered by SAP HANA 30 million users

  16. Effective collaboration with the Ariba Network Buyer Supplier Ariba Network ~1 million trading partners ~$460 bn transaction volume 190 countries

  17. SAP mobile solutions – data access anytime & anywhere Market leader in the category • “mobile solutions” SAP Afaria provides security • +200 apps • Intuitive user interface •

  18. Innovations in the core Faster with SAP HANA • Simpler with SAP Cloud • More attractive with • SAP mobile solutions

  19. Our contribution to a better world Corporate Social Sustainability Responsibility • >30% reduction of C02 emissions per employee • Employees have since 2007  € 220 mio. volunteered 130,000 cost avoidance hours • TwoGo (car sharing • Academy Cube: platform to program for employees) educate unemployed IT  625,000 commuting professionals in Europe kilometers saved

  20. Our employees – the key to success ~65,000 Employee engagement employees world wide from 79% 77% 120 countries. 68% Women in management positions 19.9% 2010 2011 2012

  21. Development of total amount of distributed dividends Dividend for respective fiscal year ( € million ) 1.310 * 1.013 713 594 594 594 556 447 340 249 186 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 * pending approval of AGM special dividend

  22. We are on track 2013 Software and cloud subscription revenue * + 14 % to 20 % SSRS revenue* + 11 % to 13 % Operating profit* € 5.85 bn to € 5.95 bn 2015 Total revenue € 20 bn Total cloud revenue € 2 bn Operating margin (non-IFRS) 35% * (Non-IFRS at cc). You can find details on our operational goals in the Annual Report on page 150 et seq

  23. 26 th Annual General Meeting of Shareholders Mannheim, Germany – June 4, 2013

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