Anchors Page 53 Transform the World So When Do You Use Chains? Use - - PowerPoint PPT Presentation
Chaining Anchors Page 53 Transform the World So When Do You Use Chains? Use Chaining Anchors when the undesired state and the desired state are too far apart. Usually when the undesired state is a stuck state where there is no
Transform the World
Page 53
Transform the World
So When Do You Use Chains?
Use Chaining Anchors when the undesired state and the desired state are too far apart.
§ Usually when the undesired
state is a “stuck” state where there is no movement.
– Procrastination – Stuck – No Options – Apathy – Why Bother?
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Anchoring
Desired
Chaining Anchors
Sequential Undesired Desired Undesired
Collapse Anchors
Simultaneous
Transform the World
Chaining Anchors
Procrastination Intermediate State #1 Intermediate State #2 Motivation
Motivation is too far removed from
Intermediate States to get there.
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Chain Design
§
Decide the First & Last State
§
Criteria for Intermediate States
– Toward -or- Away From? – Second to Last State Should Be Toward. – The Next State Must Have Movement!!
– What Will Be a Sufficiently Intense State to Move the Chain
– The State Should Be Self-Initiated. – The State should NOT be how they already do it. – Do NOT use Major Negative Emotions
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Chain Design
Decide the First & Last State Examples of Intermediate States Move Away From States Boredom, Confusion (can be stuck for some), Frustration, Irritation, Escape, Annoying, Agitation Move Towards States Curiosity, Excitement, Enthusiasm, Desire, Anticipation, Arousal, Inspiration, Ambition, Passion
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Chaining Anchors
Procrastination Intermediate State Intermediate State Motivation
1 2 3 4
Transform the World
Chaining Anchors
Elicit all states and anchor Test Chain 1 to 2 to 3 to 4