Analyst Meeting concerning New Rate Plans April 16, 2019 * All - PowerPoint PPT Presentation

Analyst Meeting concerning New Rate Plans April 16, 2019 * All amounts presented in this document are exclusive of taxes.

Today’s Key Messages Simple and great value rate plans Easy-to-understand rate structure offering two choices Stepped up benefits to families Up to 40% rate reduction 1

Existing Rate Plans Choose from multiple patterns of combinations of Basic Monthly Plan + Packet Pack Basic Monthly Plan “Packet Pack” “Ultra Share Pack 100 ” “Ultra Share Pack 50 ” “ Kake-hodai Plan” Family “Ultra Share Pack 30” “Basic Share Pack” “ Kake-hodai Light Plan” “Share option” “Ultra Data LL Pack” “Simple Plan” Individual “Ultra Data L Pack” “Basic Pack” 2

Simple and great value rate plan Easy-to-understand rate structure offering two choices Stepped up benefits to families Up to 40% rate reduction 3

Simple and Great Value Rate Plan A simple price structure based on package prices. More affordable than conventional plans. Packet Pack 新料金 New New プラン Lasting savings! 新料金 新料金 rate rate プラン プラン ISP plan plan Basic monthly plan 4

Each User Chooses a Rate Plan Can choose any plan as you like! シェアパック “Share Pack” ISP New 新料金 ISP 新料金 New rate Basic プラン 新料金 新料金 New ISP plan rate Basic プラン 新料金 新料金 プラン monthly rate プラン plan プラン monthly Basic プラン plan plan monthly plan plan 5

Simple and Great Value Rate Plan Easy-to-understand rate structure offering two choices Stepped up benefits to families Up to 40% rate reduction 6

Gigaho Unlimited data Gigalight Pay-as-you-go 7

“Gigaho” Large data bucket of 30GB and unlimited network access at speeds of up to 1Mbps even after exceeding 30GB Up to 30GB “Always” available after exceeding 30GB Gigaho High-speed access of up to Ultra-high 1Mbps speed access both up/downlink Max. 128kbps (up/downlink) ¥5,980 8 ＊ Applied with “Minna DOCOMO Wari (3 or more lines).” Contingent on 2 -year subscription (automatic contract renewal with cancellation fee for early termination). Voice communication charge not included.

Gigaho Unlimited data Want to use Heavily use Frequently view services without smartphone videos or upload worries about outside posts on SNS data allowance home/office

“Gigaho Wari” ¥5,980 Up to 6 months ¥1,000 discount/ Gigaho Wari month ¥4,980 ＊ Applied with “Minna DOCOMO Wari (3 or more lines)”. Contingent on 2 -year subscription (automatic contract renewal with cancellation fee for early termination). Voice communication charge not included. 10 ＊ “Gigaho Wari” will be offered for subscription applications submitted by Sept. 30, 2019.

“ Gigalight ” Monthly rate based on user’s data usage remains unchanged in the second year and beyond ¥4,980 ¥3,980 7 GB Gigalight 5 GB ¥2,980 ¥1,980 3 GB 1 GB ¥1,980 ～ 11 ＊ Applied with “Minna DOCOMO Wari ( 3 or more lines)”. Contingent on 2 -year subscription (automatic contract renewal with cancellation fee for early termination). Voice communication charge not included.

“ Hajimete Sumaho Wari” ～ ¥1,606 ¥1,980 Up to 6 months ¥1,000 discount/ “Hajimete Sumaho Wari” month “ Pake-hodai ¥980 ～ double” ISP Gigalight “Type SS Value” Gigaho Applicable also to ＊ Contingent on 2-year subscription (automatic contract renewal with cancellation fee for early termination). Voice communication charge not included. ＊ Feature phone rate assumes subscription to “Type SS Value” plan + i- mode + “ Pake-hodai Double” 12 ＊ Smartphone rate assumes subscription to “ Gigalight (up to 1GB) applied with “Minna DOCOMO Wari (3 lines or more) + "Hajimete Sumaho Wari"

Gigalight Pay-as-you-go Use mobile phone Primarily mainly for Does not view connect via checking email videos that much Wi-Fi at home and SNS 13

With “Gigaho Wari”: Gigaho ¥4,980 Unlimited data for up to 6 months ¥1,980 Gigalight ～ Pay-as-you-go ＊ Applied with “Minna DOCOMO Wari (3 or more lines).” Contingent on 2 -year subscription (automatic contract renewal with cancellation fee for early termination). Voice communication charge not included. 14 ＊ “Gigaho Wari” will be offered for subscription applications submitted by Sept. 30, 2019.

Simple and Great Value Rate Plan Easy-to-understand rate structure offering two choices Stepped up benefits to families Up to 40% rate reduction 15

“Minna DOCOMO Wari” Everyone gets savings based on the number of family members/relatives １ 回線 ２ 回線 ３ 回線以上 1 line 3 or more lines 2 lines ファミリー割引 ファミリー割引 Family discount Family discount グループ グループ group group Minna DOCOMO Wari ご家族 Family ご家族 Relatives ご親族 Family ２ 回線 ３ 回線以上 2 lines 3 or more lines -¥500 -¥1,000 -¥1,000 -¥1,000 -¥500 * “Minna DOCOMO Wari” can be applied to “Gigaho” or “Gigalight” package 16 * No. of lines is counted based on rate plans that offer voice communication service (excluding “2 in 1,” “ Kids Keitai Plus” and “ Kids Keitai Plan”)

“docomo Hikari set discount” Just one subscription of “docomo Hikari” by a family member/relative gives discounts to everyone! ファミリー割引 Family discount グループ group docomo Hikari set discount -¥1,000 Gigaho -¥1,000 ∼ 7 GB GB Gigaho Gigalight Gigalight Gigalight Gigalight Gigaho （ 5GB ） （ 0.5GB ） （ 15GB ） （ 10GB ） （ 3GB ） （ 1GB ） -¥1,000 ∼ 5 GB GB Gigalight -¥1,000 -¥1,000 -¥1,000 -¥500 -¥500 ∼ 3 GB GB ∼ 1 GB ¥2,980 ¥1,980 ¥3,980 ¥3,980 ¥2,480 ¥1,980 GB * “docomo Hikari set discount” can be applied to “Gigaho” or “Gigalight” package ＊ Applied with “Minna DOCOMO Wari (3 or more lines)”. Contingent on 2 -year subscription (automatic contract renewal with cancellation fee for early termination). Voice communication 17 charge not included. ＊ “Gigaho Wari” discount is applied to “Gigaho” service.

Family & Relatives All Get Benefits Savings of up to ¥2,000/person Gigaho -¥1,000 Minna DOCOMO Wari -¥1,000 docomo Hikari set discount Gigalight Gigalight -¥1,000 -¥1,000 Minna DOCOMO Wari -¥500 docomo Hikari set discount Gigalight Gigalight -¥1,000 -¥1,000 Minna DOCOMO Wari Gigaho -¥1,000 docomo Hikari set discount -¥1,000 Minna DOCOMO Wari -¥1,000 docomo Hikari set discount 18

Handling of Existing Rate Plan Users Subscriptions to plans other than the new rate plans are also counted for “Minna DOCOMO Wari”. “docomo Hikari set discount” can be applied also to existing plans other than the new rate plans “Type SS” “Basic Pack ” -¥800 docomo Hikari set discount Gigaho -¥1,000 Minna DOCOMO Wari -¥1,000 docomo Hikari set discount 19

Simple and Great Value Rate Plan Easy-to-understand rate structure offering two choices Stepped up benefits to families Up to 40% rate reduction 20

Comparison with Existing Rates Up to 40% reduction “Ultra Data LL Pack” Max. 128kbps ¥8,000 -30% Gigaho ¥7,000 Max. 128kbps ¥6,000 Max. 1Mbps -20% ¥5,000 -20% Max.128kbps ¥4,000 “Basic Share Pack” -30% -40% ¥3,000 ¥2,000 Gigalight ¥1,000 1GB 3GB 5GB 7GB 10GB 30GB ＊ Contingent on 2-year subscription (automatic contract renewal with cancellation fee for early termination). Voice communication charge not included. ＊ Existing rate assumes the use of “Simple Plan,” “ISP” and “ Zutto DOCOMO Disount Plus” (Platinum Stage) 21 ＊ “Basic Share Pack” rate represents the rate per one user in the case where data allowance is shared by three family members. ＊ Assumes application of “Minna DOCOMO Wari” (3 or more lines) to “Gigaho” or “Gigalight” package.

Shift to Simple and Great Value Rate Plans Greater “simplicity” than ever Greater “value” than ever - 40% 5GB 0.5GB 15GB 5GB 0.5GB 15GB Usage Gigaho Gigalight Gigalight “Basic monthly “Simple Plan” “Simple Plan” “Simple Plan” plan” Up to 6 months ¥ 980 ¥ 980 ¥ 980 ¥17,000 “Gigaho Wari” “Ultra Share Pack 30” ¥11,000 ¥3,980 ¥1,980 ¥4,980 “Packet Pack” ¥ 12,300 ¥ 500 ¥ 500 After end of “Gigaho Wari” SP-mode SP-mode SP-mode ISP ¥5,980 ¥ 300 ¥ 300 ¥ 300 Up to 6 months 3 persons total: ¥17,140 3 persons total ： ¥10,940 (Average per person: ¥5,714) (After end of “Gigaho Wari”: ¥11,940) ＊ Contingent on 2-year subscription (automatic contract renewal with cancellation fee for early termination). Voice communication charge not included. ＊ “Ultra Share Pack 30” rates represent the rates after applying “ Zutto DOCOMO Wari Plus (Platinum Stage)” 22 ＊ Assumes application of “Gigaho Wari” discount to “Gigaho” package.