analyst and investor site visit montague park hosted by
play

Analyst and Investor Site Visit Montague Park Hosted by Barratt - PowerPoint PPT Presentation

Analyst and Investor Site Visit Montague Park Hosted by Barratt Southern Region BDW Southern Counties & DWH Southern Introduction Mark Clare Group Chief Executive Good progress with Groups key 3 objectives Targets for FY16 On


  1. Analyst and Investor Site Visit Montague Park Hosted by Barratt Southern Region BDW Southern Counties & DWH Southern

  2. Introduction Mark Clare Group Chief Executive

  3. Good progress with Group’s key 3 objectives Targets for FY16 On 16,000 completions (inc JV’s) track Build profitability 90% completions from higher On margin land track On 18% ROCE track Drive ROCE  Minimal year end net debt  Land creditors c. 35% of owned land Maintain appropriate capital structure  3x dividend cover

  4. 4 Operational highlights Great customer experience Prime Efficient Retail land production capability Public Right Best Great places Planning Standardised first time – sector designed to live capability product delivery Quality & cost homes Strategic Exceptional Industry Mixed use Safe Resource land customer leading sales capability working management relationships service & marketing Great people, development and training

  5. 5 Management team Mark Clare Group Chief Executive Tom Keevil Rob Tansey Group General Group HR Director Counsel & Company Secretary Patrick Law David Thomas Steven Boyes Nick Richardson Jeremy Hipkiss Group Corporate Group FD Group COO MD, Group Sales Affairs Director Wilson Bowden & Marketing Director John Reed Bernard Rooney Alastair Baird Richard Brooke Chris Burton RMD, Northern RMD, Central RMD, London RMD, East RMD, West Gary Ennis RMD, Southern

  6. 6 Agenda Gary Ennis Introduction to Southern Regional Managing Director Paul Crispin David Wilson at Montague Park Managing Director, DWH Southern Tour of David Wilson showhomes In Groups Presentation on Design Tour of construction site In Groups James Watson Barratt Homes at Montague Park Managing Director, BDW Southern Counties Tour of Barratt showhomes In Groups Presentation of sales app Oakley Court Hotel – BBQ lunch Gary Ennis, Regional Managing Director Land Presentation Steven Boyes, Chief Operating Officer Nick Richardson, Managing Director, WBD Jeremy Hipkiss, Group Sales & Marketing Director Sales & Marketing Ed McCoy, Group Head of Sales Wrap-up and Q&A Drinks

  7. Introduction to Southern Region Gary Ennis Regional Managing Director, Southern

  8. Southern Region – management team 8 Julian Hodder Gary Ennis Adam Tillion Regional Finance Director Regional Managing Director Regional Technical Director 2 years with Barratt 18 years with Barratt 15 years with Barratt 14 years in industry 25 years in industry 32 years in industry James Watson David Knight Paul Crispin David Eardley Mark Bailey Managing Director Managing Director Managing Director Managing Director Managing Director BDW Southern Counties BDW North London DWH Southern BDW Eastern Counties BDW Kent 6 years with Barratt Joined Barratt in February 2014 30 years with Barratt 8 years with Barratt 3 years with Barratt 20 years in industry 30 years in industry 38 years in industry 25 years in industry 27 years in industry

  9. Southern Region – operational area 9 SOUTHERN REGION 1. Barratt David Wilson Southern Counties Guildford, Surrey (Surrey, West Sussex, Hampshire) 2. David Wilson Homes Southern Hungerford, Berkshire (Wiltshire, Berkshire, Oxfordshire) 3. Barratt David Wilson North London Watford, Hertfordshire (North London, Hertfordshire, Berkshire, Buckinghamshire) 4. Barratt David Wilson Eastern Counties Chelmsford, Essex (Essex, Cambridgeshire, Suffolk, Norfolk) 5. Barratt David Wilson Kent Sundridge, Kent (Kent)

  10. 10 Southern Region – key strengths • Diverse product range • Dual branding capability • Excellent design & customer care • Long term local presence – excellent reputation – in-depth relationships • Strong local management team – home grown talent – training & development

  11. Southern Region – sales performance (1) 11 Private ASP Sales rate £k Total completions 327 2,500 1.2 350 1.06 300 275 1.0 2,000 0.85 249 250 0.8 1,500 0.62 200 0.6 150 1,000 0.4 100 500 0.2 50 0.0 - 0 FY12 FY13 FY14 YTD FY12 FY13 FY14 (f) FY12 FY13 FY14 (f) Private Affordable (1) Excluding joint ventures • Strong uplift in sales since H2 FY13 following launch of HTB • Overall completions relatively consistent over the period • Average sales of one private unit p/w per outlet this year • ASP growth due to combination of market improvements and mix changes • Movement away from apartments to houses has driven this change

  12. Southern Region – brand performance (1) 12 £k Private ASP by brand Private completions Sales rate by brand 1.2 400 1,200 350 1.0 1,000 300 0.8 800 250 0.6 200 600 150 0.4 400 100 0.2 200 50 0 0.0 - FY12 FY13 FY14 (f) FY12 FY13 FY14 YTD FY12 FY13 FY14 (f) Barratt Homes DWH Barratt Homes DWH Barratt Homes DWH (1) Excluding joint ventures • Similar sales rate across both brands • DWH brand focused around larger units hence higher ASP • Mix moving toward 60:40 split for Barratt/DWH as all divisions become fully dual branded

  13. Southern Region – product mix (1) 13 Completions houses/apartments Completions by buyer type 100% 100% 35% 80% 80% 40% 48% 60% 60% 40% 40% 65% 60% 52% 20% 20% 0% 0% FY12 FY13 FY14 (f) FY12 FY13 FY14 (f) Affordable Part exchange Houses Apartments Help to Buy Other shared equity (1) Excluding joint ventures NewBuy Investor • HTB running at c. 30% of reservations • Movement away from apartments to houses in FY12 to FY14 • PX dependency fallen as a result and now accounts for <5% • Land acquisition strategy focused around housing developments therefore • Investor sales increased and now running apartment % will continue to fall at c. 13% of completions

  14. Southern Region – strengthening landbank (1) 14 Landbank years – owned and conditional Completions by land type 5.6 100% 6 5 4.5 80% 3.9 4 60% 3 40% 2 20% 1 0% 0 FY12 FY13 FY14 (f) FY 12 FY 13 FY 14 (f) Impaired old Non impaired old New Landbank years (1) Excluding joint ventures • 23% of completions from old land in FY14 – lower than group at 34% • Focus has been on building a new land supply with strong success on acquisition and planning achieved • Land supply increased from 3.9 to 5.6 years • Private land continues to be the main source but ongoing, strong success with public land (making up c. 20% of our land)

  15. Montague Park, Wokingham 15 An outstanding greenfield site located in the traditional market town of Wokingham. This innovative and highly desirable development will provide quality homes and associated infrastructure to create a whole new community. Key Data Divisions DWH Southern BDW Southern Counties Land source Strategic GDV £175m Total units 620 Affordable 23% ROCE ( f’cast ) 40%

  16. Montague Park – timeline 16 December 1996 DWH acquired freehold for Buckhurst Farm (74.5 acres greenfield land) November 2000 DWH acquired option over 10.75 acres of land between Buckhurst Farm and London Road December 2012 Outline planning permission granted July 2013 Group land committee approval granted October 2013 Completed on land acquisition (land to owned landbank) November 2013 DWH/BH start on site December 2013 Start housebuild March & April 2014 Barratt & DWH Marketing suites opened June 2014 First completions forecast December 2019 Expected site completion

  17. Local Centre Masterplan 17 including shops, Barratt Homes YOU ARE HERE community facility & public Marketing Suite DWH Marketing Suite square SANG 30.8 acres including woodland area and footpath network Primary School with multi-use games area

  18. Pricing a development 18 Assessment parameters Land New New assessment release/phase release/phase viability • Market data (new build & second hand) (1) • Hometrack Report New Conditionally New • Our sites contracted release/phase release/phase • Product matrix • Mortgage valuers New Planning Launch • Site viability assessment (minimum every 3 months) obtained release/phase Pre-site Pre sales and New commencement marketing Off-site release/phase sign off launch (1) Rightmove, Zoopla, Hometrack, estate agents, competitors

  19. 19 Paul Crispin Managing Director, DWH Southern

  20. David Wilson Homes at Montague Park 20 GDV £100m Acreage 17 Total plots 351 Private plots 280 Affordable 20% Private ASP (1) £270k - £700k Private revenue / sq ft £360 Private units sold to date 16 ROCE (1) 40% (1) Forecast based on current house price expectations

  21. David Wilson Homes at Montague Park 21 Pre launch marketing plan • Public exhibitions 2013 • Local newsletters 2013 • ‘Coming Soon’ on website Nov-13 • Other media activity Feb-14 • CRM leads qualified (2000) Mar-14 • VIP launch invitation only Apr-14 • Public launch 2 weeks later Apr-14 Pricing strategy • Premium launch prices due to demand • Minimal Incentives utilised • Controlled number of plots ‘for sale’ • Constant price review

  22. David Wilson Homes at Montague Park 22 Private reservations to date Split by product type Split by buyer type 1 2 1 5 6 8 9 HTB Other private 3 bed 4 bed 5 bed Part exchange Showhome sales & leaseback

  23. 23 Q & A

Download Presentation
Download Policy: The content available on the website is offered to you 'AS IS' for your personal information and use only. It cannot be commercialized, licensed, or distributed on other websites without prior consent from the author. To download a presentation, simply click this link. If you encounter any difficulties during the download process, it's possible that the publisher has removed the file from their server.

Recommend


More recommend