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Data Visualization for the New Age: An Experimental Study Exploring the Merits of Human Perception on Visualization Techniques for Improved Statistical Communication Sean Escalante Patricia Rose Donato Dominic Dayta Isabella Benabaye We are


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Data Visualization for the New Age:

An Experimental Study

Exploring the Merits of Human Perception

  • n Visualization Techniques

for Improved Statistical Communication

Sean Escalante

Patricia Rose Donato Dominic Dayta Isabella Benabaye

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We are living in the age of big data.

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Recent studies have been suggesting that

traditional representation approaches can be improved to become more efgective and effjcient.

(Pandey, et. al., 2014; Alexandre & Tavares, 2010)

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A way to improve standard charts is inspired by Gestalt perception theories

Grounded on the principle that the whole speaks more than its parts

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Gestalt Theories

Similarity Proximity Enclosure

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Standard charts

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Enhanced charts

Percentage of Internet Users in the Population by Country (2000-2012)

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Enhancing a chart

Improving the visuals (standard chart + Gestalt)

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Enhancing a chart

Improving the chart (new chart + Gestalt)

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This study aims to provide scientific evidence of better data comprehension through chart enhancement.

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Methodology

Private school in San Juan, Metro Manila, Philippines 18 ninth grade students divided into 2 groups of 9

Final Score = (% Correct)*(1-W) + (1 - Time Percentile)*W

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Methodology

Input

Chart Type

Process

Student Comprehension of Data Visualization

Uncontrollable factor

Level of English Reading Comprehension

Output

Exam Score

Posttest

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Discussion of Results

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Difgerences in raw scores & times

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LS Means: Diverging Performances

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Enhanced or Standard?

The post-test showed that the students generally prefer standard charts over enhanced charts.

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Emperor Palpatine’s Favorability Ratings by Star Wars Enthusiasts

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Percentage of Internet Users in the Population by Country (2000 to 2012)

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Enhanced or Standard?

In these instances, however, the proportion of correct answers was still higher for those who had the enhanced charts.

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Enhanced or Standard?

The students’ comprehension of the data was made generally more effjcient when the enhanced visualizations were used.

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Limitations

  • Small sample size was used: 18 students
  • Diffjcult to find qualifying participating schools that

would accommodate us

  • Limited budget to conduct experiment
  • A standard and more comprehensive reading

comprehension pretest could be used

  • Main chart exam could use further refinement
  • A psychological approach could make a more

comprehensive analysis of the students’ chart-reading ability

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Acknowledgements

  • University of the Philippines - Offjce of International

Linkages

  • International Association for Statistical Education

(IASE)