An Anthology Events Are GREAT Britain is a compilation or - PowerPoint PPT Presentation

An Anthology • ‘Events Are GREAT Britain’ is a compilation or distillation of existing information • Data not owned or researched by BVEP itself – not resourced for this – BVEP partners are important contributors • Lot of information out there: some 60 papers, books, reports, articles, websites used • Also some key gaps: BVEP Research Group

Target Audiences • Politicians (local, national) • Trade media • Academia • Events industry • Consultancies • Trade and professional associations and their memberships • International events industry

Industry Trends, Issues, Opportunities • Industry trends are highlighted, both current trends and future expectations • Issues that may be holding back progress and growth are flagged up, both in overall terms for the industry but also as relevant to discrete segments • Opportunities for enhancements are detailed and, where appropriate, recommendations made

14 CASE STUDIES Glasgow 2014 Commonwealth Games British Homing Pigeon World Show of the Year - Blackpool Maximising the Benefits of Major Events – Ryder Cup Wales Corporate Launch of Shell V-Power Nitro+ Fuel G8 Summit – Lough Erne Resort, Fermanagh, Northern Ireland

This report has been compiled by Tony Rogers Conference & Event Services (on behalf of the Business Visits & Events Partnership. It includes contributions from many BVEP partners and from organisations across the events sector.

Executive Summary The UK events industry is worth £39.1 billion

Events: Key Facts • Events account for 35% of the UK visitor economy • The events industry contributes to exports, inward investment, infrastructure development, cultural appreciation, civic and national pride and community cohesion, to the shaping of destination identity, creative enterprise, innovation, knowledge transfer, professional development, and tourism

Events: Key Facts • The spend by those accompanying attendees at business events is worth an additional £7.7 billion • The events sector is served by 25,000 businesses employing 530,000 people • The top 10 leading event agencies in the UK have a turnover of more than £2 billion, much of which is generated outside the UK

Events: Key Facts • International business travellers spend £611 per visit worth £4.4 billion annually – leisure visitors spend £583 per visit • Business events account for 30% of the visitor economy • There are 1.3 million meetings held in the UK each year • The UK is 4 th in the global ICCA rankings for international association congresses

Events: Key Facts • The conferences, meetings, incentives and exhibitions segments contributed a total of £21 billion to Government tax revenues in 2011, accounting for 3.6% of UK tax revenues (based on a contribution of £58.4 billion to GDP: source UKEIS 2013 )

78.3% London 75.0% 39.7% Birmingham 39.4% 34.8% Manchester 38.0% 25.0% Glasgow 25.5% 23.4% Leeds 26.4% 26.1% Edinburgh 22.6% 23.9% Cambridge 21.2% 25.0% Bristol 19.2% 21.2% Coventry 18.8% 22.8% Nottingham 16.3% 16.8% Liverpool 21.2% 18.5% Cardiff 17.3% 16.8% Oxford 17.8% 17.4% Newcastle/Gateshead 17.3% 16.3% Brighton 17.3% 18.5% Aberdeen 15.4% 17.4% York 15.9% 17.9% Bournemouth 14.4% 16.8% Harrogate 14.9% 15.2% Belfast 15.4% 13.6% Blackpool 12.5% Corporate 13.6% Eastbourne 10.6% Associations 13.6% Jersey 10.1% 13.0% Torquay 10.1% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% Source: British Meetings & Events Industry Survey 2014 – www.meetpie.com/bmeis

Technologies used Social media to communicate 64.0% before/during/after the meeting 76.7% 35.4% Online content to extend audience 34.5% 21.3% Video conferencing 13.1% 20.8% Webinars while conference is taking place 8.3% 20.8% Audience response systems 16.5% Smartphones/tablets handed out for 16.3% delegate use 6.8% 15.7% None 13.1% 15.2% Apps for providing delegate information 11.2% Corporate QR codes (specific matrix barcodes) for 14.6% meetings management 18.0% 5.1% Associations Electronic RFP products e.g. Starcite, Cvent 5.3% Cloud computing to assist with event 4.5% management 1.5% 2.8% Location aware software e.g. Foursquare 0.5% 1.1% Holograms 0.5% 1.1% Crowd sourcing 1.0% 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% Source: British Meetings & Events Industry Survey 2014 – www.meetpie.com/bmeis

Destination selection influence 62.6% My selection in conjunction with colleagues 52.4% 33.5% A known destination we have used before 28.2% 8.8% Advisory committee choice 25.7% 8.8% Our third party supplier e.g. PCO, event Corporate management company, venue finder 7.8% Associations Invitation or influence from renowned 4.4% experts (ambassadors) in our 3.9% field/industry 2.7% Subvention/financial incentives from the destination 4.4% 0.0% 10.0%20.0%30.0%40.0%50.0%60.0%70.0% Source: British Meetings & Events Industry Survey 2014 www.meetpie.com/bmeis

Key influencing factors 61.5% Access (road, rail links) 60.9% 63.7% Location (area of country) 58.9% 54.7% Price/value for money 58.0% 32.4% Capacity of conference facilities 44.9% 25.7% Availability 24.2% 17.3% Free WiFi 21.3% 24.6% Quality of conference facilities 19.8% 14.5% Previous experience of venue 19.3% 19.0% Quality of service 18.4% 13.4% Quality of food 13.5% 10.6% Cleanliness of venue 9.7% 2.2% Technical capability and expertise of staff 8.7% 3.4% Dedicated technical support 8.2% 5.6% Staff awareness of needs 6.8% 8.9% Reputation 6.8% 5.0% Relationship with venue staff 6.8% 10.6% Compliance with your industry criteria 6.3% 5.6% Quality of bedrooms 5.3% 9.5% Internal/external perceptions of the… 4.8% 1.1% Leisure facilities 1.9% 5.6% Recognised brand 1.4% Corporate 1.1% Marketing campaign that caught your… 0.5% Associations 0.0% Convention bureau as an intermediary 0.5% 0.0% 10.0%20.0%30.0%40.0%50.0%60.0%70.0% Source: British Meetings & Events Industry Survey 2014 – www.meetpie.com/bmeis

Source: Eventia- IVCA’s ‘UK Events Market Trends Survey 2013

Source: Eventia- IVCA’s ‘UK Events Market Trends Survey 2013’

Source: Eventia- IVCA’s ‘UK Events Market Trends Survey 2013

Domestic Business Trips – Trip Volume Business Trips – Trip Volume Trips (Thousands) 1 London 3248 2 Manchester 885 3 Birmingham 874 4 Leeds 420 5 Sheffield 314 6 Bristol 290 7 Newcastle upon Tyne 273 8 Northampton 208 9 Liverpool 202 10 Portsmouth 182 Source: Great Britain Tourism Survey 2012

Domestic Business Trips - Spend Business Trips – Spend Spend (£ millions) 1 London 954 2 Manchester 244 3 Birmingham 188 4 Leeds 112 5 Bristol 60 6 Newcastle upon Tyne 53 7 Sheffield 51 8= Liverpool 44 8= Northampton 44 10 Exeter 40 Source: Great Britain Tourism Survey 2012

Inbound Business Tourism to Britain Relative Importance of Inbound Business Tourism to Britain (% share of visits and spend) % of Visits % of Spend 2006 27.6% 29.7% 2012 (estimate) 23.5% 24.4% Visits, Visitor Nights and Spending by Trip Type Visits (000s) Nights (000s) Spend (£m) Business/Work 5,954 25,642 3,315 Visit to Trade Fair 215 875 214 Conference 20+ People 1,069 4,601 862 Looking for Work 55 2,506 111 Au Pair 11 1,336 13 Source: VisitBritain / ‘Foresight’ Issue December 2012

Inbound Business Trips – Duration of Stay / No. of Visits Source: VisitBritain / ‘Foresight’ Issue December 2012

Inbound Business Trips: Seasonality / No. of Visits Source: VisitBritain / ‘Foresight’ Issue December 2012

Top Markets for Visits to Conferences of 20+ People Market Visits (000s) USA 168 Germany 125 France 88 Irish Republic 63 Netherlands 59 Italy 41 Belgium 40 Spain 38 Denmark 34 Switzerland 32 Source: VisitBritain / ‘Foresight’ Issue December 2012

Top Meetings Trends • Customised meeting packages • Wireless EVERYTHING! • Healthy culinary continues • Meeting room demands • Teambuilding upward trend • Growing meeting segments • Bonus trend: value, value, value!

“The 2012 Games proved that Britain is onto a winner when it backs its Events businesses. Continued backing of these businesses will secure even more Medals for Britain.” Michael Hirst, Chair, Business Visits & Events Partnership www.businessvisitsandeventspartnership.com