An Anthology Events Are GREAT Britain is a compilation or - - PowerPoint PPT Presentation

An Anthology

• ‘Events Are GREAT Britain’ is a compilation or

distillation of existing information

• Data not owned or researched by BVEP itself –

not resourced for this – BVEP partners are important contributors

• Lot of information out there: some 60 papers,

books, reports, articles, websites used

• Also some key gaps: BVEP Research Group

Target Audiences

• Politicians (local, national)
• Trade media
• Academia
• Events industry
• Consultancies
• Trade and professional associations and their

memberships

• International events industry

Industry Trends, Issues, Opportunities

• Industry trends are highlighted, both current

trends and future expectations

• Issues that may be holding back progress and

growth are flagged up, both in overall terms for the industry but also as relevant to discrete segments

• Opportunities for enhancements are detailed

and, where appropriate, recommendations made

Glasgow 2014 Commonwealth Games British Homing Pigeon World Show of the Year - Blackpool 14 CASE STUDIES Maximising the Benefits of Major Events – Ryder Cup Wales Corporate Launch of Shell V-Power Nitro+ Fuel G8 Summit – Lough Erne Resort, Fermanagh, Northern Ireland

This report has been compiled by Tony Rogers Conference & Event Services (on behalf of the Business Visits & Events

• Partnership. It includes contributions from many BVEP partners and from organisations across the events sector.

The UK events industry is worth £39.1 billion

Executive Summary

Events: Key Facts

• Events account for 35% of the UK visitor

economy

• The events industry contributes to exports,

inward investment, infrastructure development, cultural appreciation, civic and national pride and community cohesion, to the shaping of destination identity, creative enterprise, innovation, knowledge transfer, professional development, and tourism

Events: Key Facts

• The spend by those accompanying attendees

at business events is worth an additional £7.7 billion

• The events sector is served by 25,000

businesses employing 530,000 people

• The top 10 leading event agencies in the UK

have a turnover of more than £2 billion, much

• f which is generated outside the UK

Events: Key Facts

• International business travellers spend £611

per visit worth £4.4 billion annually – leisure visitors spend £583 per visit

• Business events account for 30% of the visitor

economy

• There are 1.3 million meetings held in the UK

each year

• The UK is 4th in the global ICCA rankings for

international association congresses

Events: Key Facts

• The conferences, meetings, incentives and exhibitions segments contributed a

total of £21 billion to Government tax revenues in 2011, accounting for 3.6% of UK tax revenues (based on a contribution of £58.4 billion to GDP: source UKEIS 2013)

10.1% 10.1% 10.6% 12.5% 15.4% 14.9% 14.4% 15.9% 15.4% 17.3% 17.3% 17.8% 17.3% 21.2% 16.3% 18.8% 19.2% 21.2% 22.6% 26.4% 25.5% 38.0% 39.4% 75.0% 13.0% 13.6% 13.6% 13.6% 15.2% 16.8% 17.9% 17.4% 18.5% 16.3% 17.4% 16.8% 18.5% 16.8% 22.8% 21.2% 25.0% 23.9% 26.1% 23.4% 25.0% 34.8% 39.7% 78.3% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% Torquay Jersey Eastbourne Blackpool Belfast Harrogate Bournemouth York Aberdeen Brighton Newcastle/Gateshead Oxford Cardiff Liverpool Nottingham Coventry Bristol Cambridge Edinburgh Leeds Glasgow Manchester Birmingham London Corporate Associations

Source: British Meetings & Events Industry Survey 2014 – www.meetpie.com/bmeis

64.0% 35.4% 21.3% 20.8% 20.8% 16.3% 15.7% 15.2% 14.6% 5.1% 4.5% 2.8% 1.1% 1.1% 76.7% 34.5% 13.1% 8.3% 16.5% 6.8% 13.1% 11.2% 18.0% 5.3% 1.5% 0.5% 0.5% 1.0% 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% Social media to communicate before/during/after the meeting Online content to extend audience Video conferencing Webinars while conference is taking place Audience response systems Smartphones/tablets handed out for delegate use None Apps for providing delegate information QR codes (specific matrix barcodes) for meetings management Electronic RFP products e.g. Starcite, Cvent Cloud computing to assist with event management Location aware software e.g. Foursquare Holograms Crowd sourcing

Technologies used

Corporate Associations

Source: British Meetings & Events Industry Survey 2014 – www.meetpie.com/bmeis

62.6% 33.5% 8.8% 8.8% 4.4% 2.7% 52.4% 28.2% 25.7% 7.8% 3.9% 4.4% 0.0% 10.0%20.0%30.0%40.0%50.0%60.0%70.0% My selection in conjunction with colleagues A known destination we have used before Advisory committee choice Our third party supplier e.g. PCO, event management company, venue finder Invitation or influence from renowned experts (ambassadors) in our field/industry Subvention/financial incentives from the destination

Destination selection influence

Corporate Associations

Source: British Meetings & Events Industry Survey 2014 www.meetpie.com/bmeis

0.5% 0.5% 1.4% 1.9% 4.8% 5.3% 6.3% 6.8% 6.8% 6.8% 8.2% 8.7% 9.7% 13.5% 18.4% 19.3% 19.8% 21.3% 24.2% 44.9% 58.0% 58.9% 60.9% 0.0% 1.1% 5.6% 1.1% 9.5% 5.6% 10.6% 5.0% 8.9% 5.6% 3.4% 2.2% 10.6% 13.4% 19.0% 14.5% 24.6% 17.3% 25.7% 32.4% 54.7% 63.7% 61.5%

0.0% 10.0%20.0%30.0%40.0%50.0%60.0%70.0% Convention bureau as an intermediary Marketing campaign that caught your… Recognised brand Leisure facilities Internal/external perceptions of the… Quality of bedrooms Compliance with your industry criteria Relationship with venue staff Reputation Staff awareness of needs Dedicated technical support Technical capability and expertise of staff Cleanliness of venue Quality of food Quality of service Previous experience of venue Quality of conference facilities Free WiFi Availability Capacity of conference facilities Price/value for money Location (area of country) Access (road, rail links)

Key influencing factors

Corporate Associations

Source: British Meetings & Events Industry Survey 2014 – www.meetpie.com/bmeis

Source: Eventia-IVCA’s ‘UK Events Market Trends Survey 2013

Source: Eventia-IVCA’s ‘UK Events Market Trends Survey 2013’

Source: Eventia-IVCA’s ‘UK Events Market Trends Survey 2013

Business Trips – Trip Volume Trips (Thousands) 1 London 3248 2 Manchester 885 3 Birmingham 874 4 Leeds 420 5 Sheffield 314 6 Bristol 290 7 Newcastle upon Tyne 273 8 Northampton 208 9 Liverpool 202 10 Portsmouth 182

Source: Great Britain Tourism Survey 2012

Domestic Business Trips – Trip Volume

Business Trips – Spend Spend (£ millions) 1 London 954 2 Manchester 244 3 Birmingham 188 4 Leeds 112 5 Bristol 60 6 Newcastle upon Tyne 53 7 Sheffield 51 8= Liverpool 44 8= Northampton 44 10 Exeter 40

Source: Great Britain Tourism Survey 2012

Domestic Business Trips - Spend

Relative Importance of Inbound Business Tourism to Britain (% share of visits and spend) % of Visits % of Spend 2006 27.6% 29.7% 2012 (estimate) 23.5% 24.4% Visits, Visitor Nights and Spending by Trip Type Visits (000s) Nights (000s) Spend (£m) Business/Work 5,954 25,642 3,315 Visit to Trade Fair 215 875 214 Conference 20+ People 1,069 4,601 862 Looking for Work 55 2,506 111 Au Pair 11 1,336 13

Source: VisitBritain / ‘Foresight’ Issue December 2012

Inbound Business Tourism to Britain

Source: VisitBritain / ‘Foresight’ Issue December 2012

Inbound Business Trips – Duration of Stay / No. of Visits

Source: VisitBritain / ‘Foresight’ Issue December 2012

Inbound Business Trips: Seasonality / No. of Visits

Market Visits (000s) USA 168 Germany 125 France 88 Irish Republic 63 Netherlands 59 Italy 41 Belgium 40 Spain 38 Denmark 34 Switzerland 32

Top Markets for Visits to Conferences of 20+ People

Source: VisitBritain / ‘Foresight’ Issue December 2012

Top Meetings Trends

• Customised meeting packages
• Wireless EVERYTHING!
• Healthy culinary continues
• Meeting room demands
• Teambuilding upward trend
• Growing meeting segments
• Bonus trend: value, value, value!

“The 2012 Games proved that Britain is

• nto a winner when it backs its Events
• businesses. Continued backing of these

businesses will secure even more Medals for Britain.” Michael Hirst, Chair, Business Visits & Events Partnership

www.businessvisitsandeventspartnership.com