Alpha Presentation Real Time Ad Campaign Management The Capstone - - PowerPoint PPT Presentation

alpha presentation
SMART_READER_LITE
LIVE PREVIEW

Alpha Presentation Real Time Ad Campaign Management The Capstone - - PowerPoint PPT Presentation

Alpha Presentation Real Time Ad Campaign Management The Capstone Experience Team Urban Science Zach Heick Anthony Orr Yoseph Radding Hang Zhang Department of Computer Science and Engineering Michigan State University Spring 2017 From


slide-1
SLIDE 1

From Students… …to Professionals

The Capstone Experience

Alpha Presentation

Real Time Ad Campaign Management

Team Urban Science

Zach Heick Anthony Orr Yoseph Radding Hang Zhang Department of Computer Science and Engineering Michigan State University Spring 2017

slide-2
SLIDE 2

Project Overview

  • The recommendation engine helps automotive

campaigns target potential buyers while avoiding advertising to those not interested in buying a new vehicle

  • Process various offline and online marketing

data and recommends campaign improvements

  • Campaign managers have the option to

implement recommendations to their campaign using an intuitive interface

The Capstone Experience Team Urban Science Alpha Presentation 2

slide-3
SLIDE 3

System Architecture

The Capstone Experience Team Urban Science Alpha Presentation 3

slide-4
SLIDE 4

Campaigns Page

The Capstone Experience Team Urban Science Alpha Presentation 4

slide-5
SLIDE 5

Account Log In

The Capstone Experience Team Urban Science Alpha Presentation 5

slide-6
SLIDE 6

Create Campaign

The Capstone Experience Team Urban Science Alpha Presentation 6

slide-7
SLIDE 7

Database Visualization Sample

The Capstone Experience Team Urban Science Alpha Presentation 7

slide-8
SLIDE 8

What’s left to do?

  • Continue to design front-end
  • Finish modeling our data
  • Create queries to predict which potential

buyers will fulfill campaign specifications

  • Build data retrieval service and notifier

The Capstone Experience Team Urban Science Alpha Presentation 8

slide-9
SLIDE 9

Questions?

The Capstone Experience Team Urban Science Project Plan 9

? ? ? ? ? ? ? ? ?