Alice Teague Head of Regulatory Policy Food Standards Agency Wales
• Deliberative Workshops • Online Qualitative Reconvened (two waves) deliberative workshops with consumers in 4 Online forum with 22 participants: scoping locations: engagement with future of food and sub- London, Cardiff, Belfast, Edinburgh topics First Wave Second Wave 3 hours 6 hours Understand consumers’ spontaneous Using scenarios and trade-offs to expectations of the future of food explore consumer priorities for the future of food Exploring expectations and roles for Provide consumers with the tools to • consumers, industry, and government to Quantitative Survey consider global complexity of challenges secure aspirations facing future of food Omnibus survey with 1,383 participants (online representative) to measure initial views on key topic areas 4
Context • Increasing demand, unsustainable practices • Rise in global expectations as well as population • Increase in choice, channels and complexity
• Are we losing a connection to each other by growing, buying, cooking and eating together less? • Can we balance this with the demands of a modern lifestyle?
• Will fresh, whole food only come at a premium price? • Will people be drawn to unhealthy food because it’s cheaper? • Will food and health become a two-tier system?
• Do consumers have the information they need to make informed decisions about food? • What education is needed to help people navigate the food market and make healthier choices?
• Who has the most influence and power in shaping Our Food Future? • What is the role of Government and regulators in protecting consumers interests?
• What can industry, policymakers, the media and consumers themselves do? • How can transparency, information and education play a role?
Role for Consumers Role for Corporations Role for Government Individuals should… Visible power and authority Reduce waste in food production, as well as retail practices Buy more carefully and waste less Hold industry to account - action in Provide information to empower consumer interest Educate young people consumers and educate about food Global strategic planning and regulation Be willing to forego variety/year-round system re: security availability Use safe techniques for food production Protect health and safety – prevent both Change consumption? Align values with consumer interest – immediate and long-term harm to consumers beyond the profit motive Consumers collectively… Address tension between health and Role for ‘Media’ Use purchasing power to shape what cost products are available Support education – including about Public conversation? But uncertainty about how to harness food system and challenges Convince me & make us care! and direct that power 12
Has taking part changed the way you feel about food? More confused now, I feel this dilemma between what I would like to I’m looking at things a bit see in Britain and things that are differently now, there was geographically a long way away. something on about Changes in this country will affect deforestation the other night, people elsewhere. Whatever they do it cutting down forest in the won’t be right for everybody. Amazon to grow more food. I hope there’s enough people who care about their food and for the food industry to take note. It’s made me think different; that was just me, if you spread that to everybody it would make that wee bit of difference
Be part of the conversation #OurFoodFuture
Recommend
More recommend
