AGU 2010 Ocean Sciences Meeting ASLO Student Workshop 25 February, - - PowerPoint PPT Presentation

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AGU 2010 Ocean Sciences Meeting ASLO Student Workshop 25 February, - - PowerPoint PPT Presentation

Dec 05, 2023 137 likes •576 views

AGU 2010 Ocean Sciences Meeting ASLO Student Workshop 25 February, 2010 Presenters Janet Warburton Arctic Research Consortium of the U.S. Nora Deans North Pacific Research Board Francis Wiese North Pacific Research Board Jacquelyn Hams

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AGU 2010 Ocean Sciences Meeting ASLO Student Workshop 25 February, 2010

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Nora Deans North Pacific Research Board Francis Wiese North Pacific Research Board Janet Warburton Arctic Research Consortium of the U.S. Mark McKay Venture Academy/Delta VISTA Maggie Prevenus Kalama Intermediate School Jacquelyn Hams Los Angeles Valley College With contributions from Elizabeth Eubanks

Presenters

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Workshop Goal To learn how to create your own message about your research that can be tailored to a variety of audiences.

Workshop Goals & Agenda

Workshop Agenda

  • Introduction to messages
  • All about message elements
  • Create your own message
  • Expert advice --- panel presentation and discussion
  • Where to find more
  • Discussion and Closing
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Creating Your Message

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“We don’t need more

  • information. We need to know

what it means. We need a story that explains what it means and makes us feel like we fit in there somewhere.”

Annette Simmons, The Story Factor

Messages

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“Even if you have reams of evidence on your side, remember: numbers numb, jargon jars, and nobody ever marched on Washington because of a pie chart. If you want to connect with your audience, tell them a story.”

Andy Goodman

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“In a two-hour speech, people will remember a two-minute story.”

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What are the primary points you want to communicate?

Messages Tips

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How do they affect the public’s interest in health, safety and quality of life?

Messages Tips

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What everyday analogies will help communicate your message?

Messages Tips

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  • Who is your audience?
  • Tailor your message

accordingly

Audience

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  • Marine researchers
  • Marine resource management agencies
  • Commercial and

subsistence users

  • Teachers and students in Alaska and

beyond

  • Alaska coastal communities
  • General public
  • -NPRB Science Plan, pg. 151-152

Audience

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Series based on Science Plan research themes

  • - Magazine style

Research Summaries

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Synopses

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Website

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Traveling Exhibit

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Pop-up Traveling Exhibit

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Videos

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Books

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Media

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  • Who
  • What
  • Where
  • When
  • Why

Message Elements

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Now, it’s your turn! Create two phrases that communicate your research.

Activity

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As the cold seas warm scientists plunge in to find where the fishes go.

Bering Sea Haiku

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  • Stop speaking in code
  • Don’t overdue “weasel words”
  • Avoid confusing words – “positive

trends”

  • Use your words, not acronyms
  • Give examples and metaphors

– From “Improving How Scientists Communicate About Climate Change, Susan Joy Hassol, EOS, March 2008

Tips

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Overused Phrases

  • Perfect Storm
  • Holy Grail
  • Paradigm Shift
  • The National Association of Science Writers

Tips

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  • Scientists
  • Educators
  • Middle school
  • High school
  • Informal

Advice from the Panel

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Science Stories from the Field

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Students/Kids - Families

YOU- THE RESEARCHER

Elizabeth Eubanks

  • St. Mark Catholic School,Boynton Beach,

FL hoocaca@yahoo.com

TEACHER/ CLUB LEADER

Bridge the Gap - Make a Broader Impact

CONNECT with

  • school districts
  • science teachers
  • school science clubs
  • scout groups
  • create a project
  • collect data
  • collaborate on a Wikispace

Volunteer

  • host a class on your topic
  • participate in Career Day
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  • Write a short message that

describes your research

  • Wad up your message and

throw it to someone else in the room

  • Pick up message and read aloud

Activity 2

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Resources

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NSF Ocean Sciences

  • Helping scientists achieve

broader impacts and share research with the public

  • Promoting partnerships between
  • cean scientists and educators
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  • Communicating Your

Science to the Public

  • www.agu.org

American Geophysical Union

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  • Communicating Science

Tools and Workshops

  • www.aaas.org

AAAS

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  • Communicating Ocean

Science Course

  • Communicating Ocean

Science for Informal Audiences Course

  • www.coseeca.net

COSEE California

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  • Communicating on

Climate Change: An Essential Resource for Journalists, Scientists, and Educators

  • Metcalf Institute for

Marine and Environmental literacy

NSF Workshops

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  • The GoodmanCenter.com
  • - Ocean Observing Storytelling &

Datavisualization Workshop

Ocean Observing

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  • Developed by the

Centers for Ocean Science Education Excellence and TOS

  • TOS website

A Guide for Scientists

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Scientifically Speaking

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Discussion and Questions

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Thank You!