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Agility in eBay QCon San Francisco November 17, 2011 Deepak Nadig - PowerPoint PPT Presentation

Agility in eBay QCon San Francisco November 17, 2011 Deepak Nadig Distinguished Application Architect The eBay context eBay manages Over 97 million active users Over 2 Billion photos An SUV is sold every 5 minutes eBay users


  1. Agility in eBay QCon San Francisco November 17, 2011 Deepak Nadig Distinguished Application Architect

  2. The eBay context eBay manages … – Over 97 million active users – Over 2 Billion photos An SUV is sold every 5 minutes – eBay users worldwide trade more than $2000 worth of goods every second A sporting good sells every 2 seconds – eBay averages well over 4 billion page views per day – At any given time, there are over 250 million items for sale on the site in more than 50,000 categories – eBay stores over 5 Petabytes of data – over 500 times the size of the Library of Congress! – eBay analytics processes over 80 Petabytes of data on any day – The eBay platform handles 40 billion API calls per month Over ½ Million pounds of Kimchi are sold every year! In a dynamic environment – 300+ features per quarter – We roll 100,000+ lines of code every two weeks In 40 countries, in 20 languages. >100 Billion SQL executions/day! 2

  3. Defining Agility The capability of rapidly and cost efficiently adapting to changes – Wikipedia The ability of an organization to sense environmental change and to respond efficiently and effectively to it – Gartner 3

  4. Architecture Business Cycle (ABC) Architecture = (Business, Application, Data, Technology) 4

  5. S-curve ABC Performance Limits reached ABC ABC High growth Kickoff ABC Time 5

  6. eBay Architecture - Road to here ·√ Java ·√ V4 Components ·√ Services ·√ Internal Cloud ·√ Platform ·√ Java ·√ XSL ·√ Layered ·√ Horizontal Scale Architecture Maturity Innovation Potential ·√ Some APIs ·√ Perl/C++ Agility / TTM ·√ Inline HTML ·√ Monolithic ·√ Vertical Scale ·√ Walled Garden 2009+ 1995 1999 2001 2005 6

  7. Business Drivers Mobile Local Digital Social 7

  8. Business Imperative How can I innovate faster than … 8

  9. Architecture Vision Customer Experience Channels ¡ Core ¡Experience ¡ Custom ¡Experiences ¡ Application Platform Stability Agility Login ¡Iden*ty ¡ Catalog ¡ Search ¡ List ¡ Pricing ¡ Offer ¡ ADs ¡Messages ¡ Cart ¡ Coupons ¡Payment ¡Shipping ¡CS ¡ Technology Platform eBox ¡ DAL ¡ Dev ¡Tools ¡ Raptor ¡ Messaging ¡ SOA ¡ Cloud ¡ Operations Infrastructure Layer Power ¡ Data ¡Center ¡ Hardware ¡ Network ¡ Database ¡ Tools ¡ Opera*ons ¡ 9

  10. Partitioning into domains Domain Billing Service Catalog Tracking Experimentation P13n Payment Application Ideal decomposition Platform Intersection of any two domains = 0 Sum of all domains = eBay 10

  11. Quality Attribute Tradeoffs • Quality attributes = Flexibility, Performance, Availability, … • Ranking by tier • Ranking by domains … premature optimization is the root of all evil … - Donald Knuth 11

  12. Increasing agility in eBay 1. Partition into tiers, domains and services 2. Identify and eliminate any coupling between them 3. Decentralize accountability 4. Enable these domains to operate and iterate quickly 5. Make it easy to use and compose services 12

  13. Increasing agility in eBay • Process • People/organization • Technology 13

  14. Process • Centralized  Decentralized • Waterfall  Scrum • Self-service & automation • Data driven through analytics and experimentation 14

  15. People/Organization • Decentralized accountability • Matrix  Dedicated teams • Reduced dependencies • Change management Remember Conway’s law 15

  16. Technology • Application Platform • Configurable web applications • More open technologies • Analytics, Experimentation platforms • Continuous Integration • Cloud, Automation • Deployment latency 16

  17. e.g. Security as agility increases Decentralize risk management Security standards built into the platform Developer education Self-service risk evaluation tools Security consulting for high-risk scenarios 17

  18. Want to increase agility? 1. Be clear on the drivers 2. Define agility constraints 3. Partition, Decentralize, Automate 4. Start small. Be customer-driven 5. Manage change (especially with talent) 6. Remember the Architecture Business Cycle 18

  19. QUESTIONS? 19

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