AGENDA Brief Overview of City Economic Composition of the City - - PowerPoint PPT Presentation

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AGENDA Brief Overview of City Economic Composition of the City - - PowerPoint PPT Presentation

Jan 04, 2023 362 likes •822 views

G LENDALE ECH Tale of Two Tech Cities From Sunny So Cal GETTING STARTED . TALE OF TWO TECH CITIES AGENDA Brief Overview of City Economic Composition of the City Problem the City was Facing Present the Solution to the Problem

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GLENDALE ECH

Tale of Two Tech Cities – From Sunny So Cal

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AGENDA

TALE OF TWO TECH CITIES

GETTING STARTED.

  • Brief Overview of City
  • Economic Composition of the City
  • Problem the City was Facing
  • Present the Solution to the Problem
  • Current Condition of the City Today
  • Take Aways
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About Glendale.

OVERVIEW.

SNAPSHOT

LOCATION.

Population: 207,000 Size: 30 Square Miles

  • North of Los Angeles.
  • Entertainment Epicenter

DIVERSITY.

Los Angeles County. Median Age: 40 | Median Income: $55K

  • White – 73%
  • Hispanic – 18%
  • Armenian – 40%
  • Asian – 17%
  • Black – 2%
  • Other – 8%
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About Glendale.

OVERVIEW.

SNAPSHOT

LOCATION.

Population: 207,000 Size: 30 Square Miles

  • North of Los Angeles.
  • Entertainment Epicenter

DIVERSITY.

  • White – 73%
  • Hispanic – 18%
  • Armenian – 40%
  • Asian – 17%
  • Black – 2%
  • Other – 8%

Los Angeles County. Median Age: 40 | Median Income: $55K

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What Makes Us Financially Tick?

ECONOMICS.

SNAPSHOT

Healthcare: 14,000 ee Retail: 9,500 ee Manufacturing: 7,500 ee

TOP EMPLOYERS

Glendale Adventist 2,500 City of Glendale 2,000 GUSD 1,800 DreamWorks Animation 1,500 Glendale Community College 1,400 Glendale Memorial 1,200 Glenair 1,200 Nestle 1,180 USC Verdugo Hills Hospital 700 Public Storage, Inc. 324 Professional Services: 15,000

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PROBLEM

ROCK BOTTOM.

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Many of our office tenants left.

BI G PROBLEM..

BYE BYE PROFESSIONAL SERVICES: FINANCIAL, INSURANCE, BANKING , TITLE

OFFICE SF

VACANCY RATE IN 2010

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SOLUTION

GET THOSE OFFICETENANTS

FILL THEM.

1. Concierge Services 2. Aggressive Marketing Strategy 3. Relationships with Brokers

  • 4. Deliberate Recruitment
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DEVELOP

‘PERPETUATE POWERFUL PHYSICAL IMAGE’

DOWNTOWN SPECIFIC PLAN.

Downtown Glendale will be an exciting, vibrant urban center which provides a wide array of excellent shopping, dining, working, living, entertainment and cultural opportunities within a short walking distance..

First adopted 2005

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SOLUTION

18-HOUR CITY

18-HOUR CITY.

Create vibrant environment for people to live, work and be entertained.

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  • GO. GO. GO.

GET THOSE OFFICETENANTS

OFFICE.OFFICE.OFFICE.

disney expansion: adds 33,800 sf

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HOUSING

3,500 LUXURY APARTMENTS

GET PEOPLE TO LIVE IN DOWNTOWN

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ARTS & ENTERTAINMENT DISTRICT

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HIP

ARTS & ENTERTAINMENT

Antaeus Theater Company Laemmle Theater and Artist Lofts

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VACANCY RATE IN 2016

10%

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TECH IN GLENDALE

CURRENT BIZ

#GLENDALETECH.

Examine who is here now in effort to expand on growth

  • Offers high level of economic

stability

  • tech industry and innovation is

already in Glendale and growing

Attracting a diverse pool of companies in high-growth industries will help Glendale stay sustainable through future recessions.

.

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PIPELINE OF TALENT

EDUCATION

#GLENDALETALENT

Demonstrate there is a pipeline of talent to fill these jobs

  • Clark Magnet High School Robotics Team
  • Glendale Community College
  • Close to JPL, CalTech, USC, Art Center School of

Design, Occidental

  • Access to Centers for Research - Glendale Adventist,

Memorial Hospital & Verdugo-USC Hills Hospital

Schools and hospitals are an important part of the dialog in attracting and retaining tech companies. And we have that, too…

PIPELINE OF TALENT

EDUCATION

#GLENDALETALENT .

Demonstrate there is a pipeline of talent to fill these jobs

  • Clark Magnet High School

Robotics Team

  • Glendale Community College
  • Close to JPL, CalTech, USC,

Art Center School of Design, Occidental

  • Access to Centers for Research -

Glendale Adventist, Memorial Hospital & Verdugo-USC Hills Hospital

Schools and hospitals are an important part of the dialog in attracting and retaining tech companies. And we have that, too…

COLLEGES, UNIVERSITIES & RESEARCH INSTITUTIONS

Art Center College of Design Cal Tech Cal State LA Cal State Northridge City of Hope Glendale Community College Los Angeles Mission College UCLA University of the West USC

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TECH INITIATIVE

ESTOLANO LESAR PEREZ TEAM

Cecilia V. Estolano Cynthia Guzman Tulsi Patel

Data & Sector Analysis Strategic Planning & Goal Setting Experts in Entrepreneurship and Technology Sector Economic Development Best Practices

Richard Weil Madeline Wander Mark Goodstein

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TECH INITIATIVE

PROGRAM APPROACH: SCOPE

Task 4. Determine Subsectors Task 3. Strengths and opportunities for tech cultivation in Glendale Task 2. Assess Glendale’s Current Role in Tech Task 1. Define the Term “Technology” Task 5. Identify Opportunities, Strategies, Initiatives Task 6. Assess Potential/Desirability of Tech Incubator Task 7. Determine Quality of Life Improvements Task 8. Develop Strategic Plan Task 9. Project Administration

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HOW TO

TOP FIVETAKEWAYS

TAKE AWAYS.

1. Define the term “Tech” 2. Think Regionally 3. Make sure Council is on board.

  • 4. Just Start.

5. Have a Beer.

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GLENDALE ECH

Tale of Two Tech Cities – From Sunny So Cal

Darlene Sanchez Deputy Director, Economic Development dsanchez@glendaleca.gov

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Ag

Tech

Eco system

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ON CENTRAL COAST HOUSEHOLD INCOME: $49,728 POPULATION: 152,340 EDUCATION: 60.6% HIGH SCHOOL MEDIAN AGE: 28.8 YEARS ETHNICITY: 76% HISPANIC

$

THE CITY OF SALINAS

Rich in land, rich in values

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VALUE OF CROPS

In Monterey County

200 400 600 800 1,000

Leaf Lettuce Strawberries Head Lettuce Broccoli Nursery Wine Grapes

Millions $

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SIZE OF LOCAL AG INDUSTRY

Monterey County

76,000 jobs $4.3b farm gate $8b+ impact

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“In the next 40 years, farmers will have to grow as much food as they have in the last 10,000 years — combined.” — Norman Borlaug “By 2050 the world’s population is expected to have reached 9 billion and the demand for food to have increased by between 70% and 100%.” — FAO & OECD

THE CHALLENGE & THE OPPORTUNITY

How do we feed a rapidly growing world, with lower inputs?

2010 2020 2030 2040 2050 6.9b 9b
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AGRICULTURE MUST CHANGE

Lower inputs, greater output

WATER ENERGY FERTILIZERS PEST CONTROL WASTE OUTPUT

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AGRICULTURE MUST CHANGE

Embrace new technologies

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BUILDING AN AGTECH ECOSYSTEM

Silicon Valley meets the Salinas Valley

PUBLIC/PRIVATE PARTNERSHIP CAPITAL NETWORKING & PUBLICITY INFRASTRUCTURE SKILLED WORKFORCE ENTREPRENEURIAL DEVELOPMENT

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ENTREPRENEURIAL DEVELOPMENT

Fertile soil for smart ideas

THRIVE ACCELERATOR

WESTERN GROWERS DIGITAL NEST

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SKILLED WORKFORCE

Better jobs, higher productivity

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SKILLED WORKFORCE

Better jobs, higher productivity

CS-IN-3 CODER DOJO 2+2 AGRIBUSINESS NAT’L RESOURCE NETWORK

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INFRASTRUCTURE

Supporting innovaton

DARK FIBER PUREWATER DEEPWATER DESAL

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PUBLIC/PRIVATE PARTNERSHIP

Aligning goals for the greater good

LEADING CORPORATIONS COLLEGES & UNIVERSITIES

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CAPITAL

Energizing growth

WESTERN GROWERS ANGEL INVESTORS

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NETWORKING & PUBLICITY

Owning the brand of AgTech Hub

FINANCIAL TIMES FAST COMPANY SF CHRONICLE

SUMMER BOOKS SPECIAL FT writers and others pick their favourite holiday reads LIFE & ARTS Plus Inside India’s Pre mie r Le ague cricke t scandal Life & Arts LIFE & ARTS 8-page Collect ing supplement The lat est sales, event s and t rends USA $2.50 Canada C$3.00 | Saturday June 29 / Sunday June 30 2013 | USA ’ ’ ’ ’ World Business Newspaper € ’ ’ € “ ” € € ’ ‘ ’ “ ” ’ ’ “ ” “ – ’ ” ‘ – ’ ’ FINANCIAL TIMES JUNE 29/ JUNE 30 2013 ★ 15 NEW SILICON VALLEYS Technology is helping to address farm labour shortages in the fields of California, writes April Dembos ky

Robotsris ing in ‘s alad bowl of the world’

The “ help wanted” signs dotting the farms in the Salinas Valley are going
  • unheeded. Even immigrant labourers
are not taking the gruelling jobs Americans have long proven they do not want, leaving a dwindling number
  • f people willing to bend over in the
hot California sun to pick strawber- ries and lettuce by hand. Instead there are machines. High- tech contraptions are in development
  • r being tested in the fields to address
the farm labour shortage. For exam- ple, automated lettuce harvesters that require half the number of workers usually needed in the field to operate – and allow those workers to stand upright, in the shade of the machine – and do their job. “ We’ve had to design our harvesting systems for growth in an industry where the labour situation is in ques- tion, so there is a workload that future generations of farm workers are willing to do,” said Jerrett Stoffel, vice-president of operations for Taylor Farms’ retail division, which proc- esses 5m pounds of lettuce per week for Walmart, Costco, and other com- mercial food retailers. Where state and federal government have been slow to pass immigration reforms and other food safety regula- tions, market pressures and competi- tion have forced companies such as Taylor Farms to develop technologies. A host of innovations coming out of Silicon Valley – from sensors to big data and even drones – are gaining momentum among agricultural com- panies, which are desperate to address these challenges. Farmers in the US Midwest have been exploring some of these technol-
  • gies to manage enormous fields of
wheat, corn and soyabeans. They are looking at data from soil moisture sensors to set irrigation levels,
  • r
using algorithms to predict weather patterns. Remote “ camera tr aps” allow them to identify traffic patterns
  • f pests or an infested field patch that
would easily be missed on a walk- through. But the growers of fresh produce in the Salinas Valley – known as the “ salad bowl
  • f
the world” – face unique challenges developing technol-
  • gy that can handle the speed, and
the cold, wet, caustic conditions required to keep fruit and vegetables from spoiling on a one to two-week journey from the farm to shelves in the US and to 22 different countries. “ In the 90s, we had to adapt machin- ery for
  • ther
industries that were packing breakfast cereal and candy,” said Lorri Koster, chief executive of vegetable processor Mann Packing. “ Packing films were for wrapping tur- ” “ ” ’ “ ” “ ” “ ” – “ ” – “ ” “ ” Ripening of skills required Strawberry growers are on a mission to banish the term “unskilled worker” from the immigration debate, writes April Dembosky. Unlike some vegetables that are ready to be harvested in large swaths, each strawberry ripens at its own pace. The same row of strawberry plants will be harvested three times a week to capture the fruit at just the right time. Workers must rely on a keen, quick sense of judgment on the size, shape, and colour of a berry before putting it in their basket. “Each one of those pieces of fruit is selected and harvested individually by people,” said Eric Lauritzen, agricultural commissioner for Monterey County, California. The argument is bolstered by the technical difficulty of replicating that judgment and dexterity in non-human form. Prototypes of mechanical strawberry pickers are currently being built for use on farms in northern California, borrowing optical lasers from the medical industry to gauge berry colour. Spain has already had success developing its own machines – Europe faced its labour crisis earlier than the US, giving it a jump-start on agricultural technology development. But those models do not translate to the farming style and comparatively massive production scale
  • f US strawberry farms,
said Chris Christian of the “ ” ‘ ’ ‘Each one of those pieces of fruit is selected and harvested individually’ D’Arrigo Brothers* Salinas V alley Memorial Hospital T aylor F arms* School Districts T animura & Antle* Hilltown Packing & Harvesting* Natividad Medical Center Mann Packing* Monterey Mushrooms* Leaf lettuce Strawberry Head lettuce Broccoli Nursery Wine grapes Celery Spinach
  • Misc. vegetables
Cauliflower $794m $785m $4 76m $316m $ 30 8m $214m $193m $131m $117m $110 m Salinas Monterey San Jose Santa Cruz CALI FORNI A San F rancisco Salinas Valley Silicon Valley 50 km Monterey County’s top crops By value, 2012 Top 10 employers in Salinas Number of employees * F arms or agricultural processors FT G raphic = 100 employees MONTER E Y COUNTY Sources: ag.co.monterey.ca.us, 2012 Monterey C
  • unty Crop R
eport; Salinas mayor’s office 1,000-4,999 1,000-4,999 1,000-4,999 1,000-4,999 500-999 500-999 500-999 500-999 500-999 A mechanical harvester gathers grapes in California Photo: AP

LA TIMES

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NETWORKING & PUBLICITY

Owning the brand of AgTech Capital

FORBES SUMMIT AGTECH MEETUPS

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Ag

Tech

Eco system