AGENDA Brief Overview of City Economic Composition of the City - PowerPoint PPT Presentation

G LENDALE ECH Tale of Two Tech Cities – From Sunny So Cal

GETTING STARTED . TALE OF TWO TECH CITIES AGENDA  Brief Overview of City  Economic Composition of the City  Problem the City was Facing  Present the Solution to the Problem  Current Condition of the City Today  Take Aways

OVERVIEW . About Glendale. SNAPSHOT Population: 207,000 Size: 30 Square Miles LOCATION. Los Angeles County .  North of Los Angeles.  Entertainment Epicenter DIVERSITY. Median Age: 40 | Median Income: $55K • White – 73% • Hispanic – 18% • Armenian – 40% • Asian – 17% • Black – 2% • Other – 8%

OVERVIEW . About Glendale. SNAPSHOT Population: 207,000 Size: 30 Square Miles LOCATION. Los Angeles County .  North of Los Angeles.  Entertainment Epicenter DIVERSITY. Median Age: 40 | Median Income: $55K • White – 73% • Hispanic – 18% • Armenian – 40% • Asian – 17% • Black – 2% • Other – 8%

ECONOMICS . What Makes Us Financially Tick? SNAPSHOT Healthcare: 14,000 ee Professional Retail: 9,500 ee Services: 15,000 Manufacturing: 7,500 ee TOP EMPLOYERS Glendale Adventist 2,500 City of Glendale 2,000 GUSD 1,800 DreamWorks Animation 1,500 Glendale Community College 1,400 Glendale Memorial 1,200 Glenair 1,200 Nestle 1,180 USC Verdugo Hills Hospital 700 Public Storage, Inc. 324

ROCK BOTTOM. PROBLEM

BI G PROBLEM. . Many of our office tenants left. OFFICE SF VACANCY RATE IN 2010 BYE BYE PROFESSIONAL SERVICES: FINANCIAL, INSURANCE, BANKING , TITLE

FILL THEM. SOLUTION GET THOSE OFFICETENANTS 1. Concierge Services 2. Aggressive Marketing Strategy 3. Relationships with Brokers 4. Deliberate Recruitment

First adopted 2005 DOWNTOWN SPECIFIC PLAN. ‘PERPETUATE POWERFUL DEVELOP PHYSICAL IMAGE’ Downtown Glendale will be an exciting, vibrant urban center which provides a wide array of excellent shopping, dining, working, living, entertainment and cultural opportunities within a short walking distance ..

18-HOUR CITY. SOLUTION 18-HOUR CITY Create vibrant environment for people to live, work and be entertained.

OFFICE.OFFICE.OFFICE. GO . GO . GO . GET THOSE OFFICETENANTS disney expansion: adds 33,800 sf

GET PEOPLE TO LIVE IN DOWNTOWN 3,500 LUXURY APARTMENTS HOUSING

ARTS & ENTERTAINMENT DISTRICT

ARTS & ENTERTAINMENT HIP Laemmle Theater and Artist Lofts Antaeus Theater Company

10% VACANCY RATE IN 2016

TECH IN GLENDALE CURRENT BIZ Examine who is here now in effort to expand on growth #GLENDALETECH. Attracting a diverse pool of companies in high-growth industries will help Glendale stay sustainable through future recessions. .  Offers high level of economic stability  tech industry and innovation is already in Glendale and growing

PIPELINE OF TALENT PIPELINE OF TALENT EDUCATION EDUCATION Demonstrate there is a pipeline of talent to fill these jobs Demonstrate there is a pipeline of talent to fill these jobs #GLENDALETALENT #GLENDALETALENT Schools and hospitals are an important part of the dialog in attracting and retaining tech companies. And we have that, too… Schools and hospitals are an important part of the dialog . in attracting and retaining tech companies. And we have that, too…  Clark Magnet High School Robotics Team  Glendale Community College  Clark Magnet High School COLLEGES, UNIVERSITIES &  Close to JPL, CalTech, USC, Art Center School of RESEARCH INSTITUTIONS Robotics Team Design, Occidental  Glendale Community College Art Center College of Design  Access to Centers for Research - Glendale Adventist,  Close to JPL, CalTech, USC, Cal Tech Cal State LA Art Center School of Design, Memorial Hospital & Verdugo-USC Hills Hospital Cal State Northridge Occidental City of Hope  Access to Centers for Research - Glendale Community College Glendale Adventist, Memorial Los Angeles Mission College Hospital & Verdugo-USC Hills UCLA Hospital University of the West USC

TECH INITIATIVE E STOLANO L E S AR P EREZ T EAM Tulsi Patel Mark Goodstein Richard Weil Cynthia Guzman Madeline Wander Cecilia V. Estolano Economic Development Best Practices Experts in Entrepreneurship and Technology Sector Strategic Planning & Goal Setting Data & Sector Analysis

TECH INITIATIVE P ROGRAM A PPROACH : S COPE Task 1. Define the Term “Technology” Task 2. Assess Glendale’s Current Role in Tech Task 3. Strengths and opportunities for tech cultivation in Glendale Task 4. Determine Subsectors Task 5. Identify Opportunities, Strategies, Initiatives Task 6. Assess Potential/Desirability of Tech Incubator Task 7. Determine Quality of Life Improvements Task 8. Develop Strategic Plan Task 9. Project Administration

TAKE AWAYS. TOP FIVETAKEWAYS HOW TO 1. Define the term “Tech” 2. Think Regionally 3. Make sure Council is on board. 4. Just Start. 5. Have a Beer.

G LENDALE ECH Tale of Two Tech Cities – From Sunny So Cal Darlene Sanchez Deputy Director, Economic Development dsanchez@glendaleca.gov

Ag Eco system Tech

THE CITY OF SALINAS Rich in land, rich in values ON CENTRAL COAST POPULATION: 152,340 MEDIAN AGE: 28.8 YEARS HOUSEHOLD INCOME: $49,728 $ EDUCATION: 60.6% HIGH SCHOOL ETHNICITY: 76% HISPANIC

VALUE OF CROPS In Monterey County 1,000 800 600 Millions $ 400 200 0 Leaf Strawberries Head Lettuce Broccoli Nursery Wine Grapes Lettuce

SIZE OF LOCAL AG INDUSTRY Monterey County $8b+ impact $4.3b farm gate 76,000 jobs

THE CHALLENGE & THE OPPORTUNITY How do we feed a rapidly growing world, with lower inputs? “In the next 40 years, farmers will have to grow as much food as they have in the last 10,000 years — combined.” — Norman Borlaug “By 2050 the w orld’s population is expected to have reached 9 billion and the demand for food to have increased by between 70% and 100%.” — FAO & OECD 6.9b 9b 2010 2020 2030 2040 2050

AGRICULTURE MUST CHANGE Lower inputs, greater output WATER ENERGY OUTPUT FERTILIZERS WASTE PEST CONTROL

AGRICULTURE MUST CHANGE Embrace new technologies

BUILDING AN AGTECH ECOSYSTEM Silicon Valley meets the Salinas Valley ENTREPRENEURIAL PUBLIC/PRIVATE DEVELOPMENT PARTNERSHIP SKILLED WORKFORCE CAPITAL INFRASTRUCTURE NETWORKING & PUBLICITY

ENTREPRENEURIAL DEVELOPMENT Fertile soil for smart ideas THRIVE ACCELERATOR WESTERN GROWERS DIGITAL NEST

SKILLED WORKFORCE Better jobs, higher productivity

SKILLED WORKFORCE Better jobs, higher productivity CS-IN-3 CODER DOJO 2+2 AGRIBUSINESS NAT’L RESOURCE NETWORK

INFRASTRUCTURE Supporting innovaton DARK FIBER PUREWATER DEEPWATER DESAL

PUBLIC/PRIVATE PARTNERSHIP Aligning goals for the greater good LEADING CORPORATIONS COLLEGES & UNIVERSITIES

CAPITAL Energizing growth WESTERN GROWERS ANGEL INVESTORS