Agenda ABOUT US WHAT IS COGNOSOS? PROJECT SCOPE OVERVIEW OF - - PowerPoint PPT Presentation

INTEGRITY | EXCELLENCE | EMPOWERMENT | TEAMWORK

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ABOUT US PROJECT SCOPE OVERVIEW OF PORT AUTHORITIES COMPETITVE RESEARCH WHAT IS COGNOSOS?

Agenda

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TECHNOLOGY COMPARISON BREAKING INTO THE MARKET OTHER POTENTIAL MARKETS SUMMARY

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ABOUT US

Rohan Bansal Aagam Vakil Cagla Bektas Andrew Grogin

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Sensing as a Service Internet of Things RadioCloud Technology

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Sensors in Car Parking

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Investigation

Investigation of current sensors and use cases at the port authority

Implementation

Research the implementation

• f the tracking devices in

shipping containers

Comparison

Comparing the competitive advantages of Cognosos over industry standard

Project Scope

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2-15 km 30 m 30-300 m 1-12 m 20 days 1000 days 300 days Limitless

All About Sensors

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Government or Quasi- Government

• wned

Financially self- supporting (No Tax Revenue) Revenue from

• perations:
• user fees
• transit fares
• facility rent
• consumer

services

Stats:

• 30 million ship

containers in the world

• 104 Ports in the

U.S.

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Overview of Port Authorities

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Hamburg Port Authority

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All-Purpose Sensor

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Integrated Traffic Situation

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smartPORT Logistics

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Freight Forwarder

• Organizes shipments

to get goods from point of origin to destination

• Handles organization
• f shippers and

logistics

• Does not actually

move goods

Trucking

• Freight forwarder will
• rganize pickup of

goods by truck

• Goods transported to:

– Forwarding warehouse – Directly to port

• Exports Customs

Clearance

Shipping Line

• Company actually

carrying cargo at sea

• Shipper likely will

never speak with Shipping Line

• Organized through

Freight Forwarder

Container Journey

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70% 10% 20%

Shipping Line Companies Container Leasing Companies 3rd Party Companies

Shipping Container Ownership

• Shipping Line Companies operate the ships used to carry containers
• Lease Companies lease containers to companies during high demand

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Competitor Research

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Development

Developed by iControl Inc. under Department of Homeland Security Grant starting 2006 Miniature sensor, GPS, data logging, radio transceiver the size of a deck of cards

Security

Eventual Integration into Advanced Container Security Device (ACSD)

Capabilities

The ability to track and locate marine shipping containers while on shore, during loading, and during transit

Marine Asset Tag Tracking System (MATTS)

Device

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Costs

Unavailable financials but considerably more expensive than Cognosos’ technology

Development Time Security

Costs Security Development Time

MATTS Business Logistics

10 years from concept to market. Advanced Container Security Device

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1 6

MATTS vs. Cognosos

Core Technology: GPS, Cellular, Radio, WAN DHS certified encryption with ACSD integration 2 km range with signal jumping 5-8 year battery life with solar cell recharging Core Technology: Proprietary Patented Wireless technology In-house encryption 5 km range 2-3 year battery life from AA battery

MATTS

Cognosos Sensor Network

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Cheaper installation than MATTS Benefits of a Small Company Patented RadioCloud Technology

Competitive Advantages

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Type of Tracking Cost

Breaking into the market

Cognosos’ port-only tracking versus transit tracking Must be considerably cheaper than MATTS

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Gateways on ships Implement sensor jumping

Our recommendation

$$

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Track other moving parts in the shipping process

Our recommendation (cont.)

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01

Railroads

Cargo location tracking

Other Markets

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Agriculture

Temperature analysis with crops

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Trucking

Tracking locations of trucks

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Key Takeaways

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Q&A

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Appendix

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Port of Hamburg

• http://www.hamburg-port-

authority.de/en/smartport/l

• gistics/Seiten/Unterbereic

h.aspx