Agenda SMART products Market overview Sales & Marketing - - PowerPoint PPT Presentation
Agenda SMART products Market overview Sales & Marketing - - PowerPoint PPT Presentation
Agenda SMART products Market overview Sales & Marketing Projected financials and planned capitalization 2013 2 Agenda SMART Product 3 SMART kinetic turbine with strong USP SMART kinetic zero head turbine
- SMART products
- Market overview
- Sales & Marketing
- Projected financials and planned capitalization 2013
Agenda
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Agenda
SMART Product
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- SMART kinetic zero head turbine
addresses canals and smaller rivers with as little as 2 m depth
- Built as mono- or duo-float turbine
with 5 kW generator and integrated debris protection
- Can be installed off grid or grid
connected; single or three phase, 110 V or 220 V systems
- Off grid system with minimized need
for batteries
- Easy and fast installation with
anchor stones or metal cable
- No regular preventative main-
tenance, only regular cleaning
SMART kinetic turbine with strong USP
Smart Hydro Power‘s (SHP) first reference plant close to Munich has been running since September 2011. Other permanent reference plants in Brazil, Colombia, Germany, Indonesia, Peru (currently de-installed), Switzerland.
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Easy to use, fast to install & reliable operate
The power curve is tested in SVA Potsdam (independent academic institute).
1000 2000 3000 4000 5000 6000 1 1,25 1,5 1,75 2 2,25 2,5 2,75
Papp [W] V [m/s]
Performance of generator
- Standardized units with no re-
quirements regarding technical knowledge of operator
- Installed within few hours
Generation curve at river Inn (Germany) with Smart Hydro Power‘s own plant working since April 2013 – and surviving a „500 year“ flood
- Baseload generation
- Output completely defined
by run of the river
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- Design to cost approach
with diesel for off-grid as main competitor (0,30 € / kWh)
- Grid connected photo-
voltaic becomes compe- titive with 0,17 € / kWh
- SMART hydropower most
competitive with 0,10 to 0,15 € / kWh (sites > 1.7 m/s velocity)
- SMART hydropower can be
combined with PV and / or diesel
Competitive against PV and diesel
Generation costs per kWh differ depending on velocity of the river and amortization time of the
- plant. In general the plant is designed for 10
years life cycle with no major parts that could break or do require service and maintenance.
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- SHP today the only interna-
tional competitor addres- sing rivers in emerging markets
- Only local, low tech projects
compete at same cost level – possible cooperations
- Next best competitor regar-
ding design (New Energy) doble as expensive
- Next best competitor regar-
ding market (Powerspout) not in the same market segment (small low head turbine)
Unique compared to direct competitors
Market presence in emerging markets: market presence (# of plants), design for rivers and canals Industrial Design: fabrication process, scalability, neces- sity of additional infrastructure works, costs per kWh
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SHP Industrial design Market presence emerging markets New Energy (Canada) Apro Eng. (Col) Local projects (G3, Brazil) Hydrovolts (USA) KSB (GER) Aqualibre (Austria) Seabell (Japan) Powerspout (Australia) Riverrider (GER)
Local assembling and technology transfer
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The turbine has been designed to be as- sembled in remote areas with a maxi- mum of components to be sourced lo-
- cally. Local workshops considered as
training centres for mechanical and electrical technicians.
- Main markets are emerging countries;
unit designed for easy local assembling
- Local assembling and local sourcing
brings down cost for transport, import and nationalization (“German engineer- ing made in [country]”)
- SHP is ready for local joint ventures
wherever core components can be fabricated for large local or international market (e.g. India – power electronics)
- Training of local staff as pre-requisite for
large roll-out adds value to projects
- SHP international staff has a proven
track record in intercultural co-opera- tion and trainings
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International team with engineering focus
Managing Director
- K. Kolmsee
ex E.ON sales director, 17 years in the energy sector
Sales
- C. di Sano, KAM
- F. Souza , Back Office
- J. Gomez, Colombia
international team from USA, Brazil, Colombia with strong technical background
R&D
- M. Auer, Construction
- C. Belloni, Product
Development (11.2013) perfect fit between Oxford education with first years at GE's research centre and hands on construction
Finance
Nikita Lau (1.2014) Chinese accountant with background from Hongkong based private equity company
Operations
- P. Froede, Production-Eng.
- M. Weckel, E-Engineer
- U. Tewari, E-Engineer
proven ability to combine Siemens background with hands on attitude
Logistics / Admin
- M. Reiser
translator for English, Spanish
- International team from
target markets with diverse background
- Engineering focus
with clear market and customer vision
Design to Cost as corporate task SHP is continously improving the cur- rent product and will broaden its pro- duct portfolio. The team with a mix of competences in engineering, materials / fabrication and markets allows cost leadership. The team follows a strict design to costs approach starting with a tho- rough understanding of the use a product can have in the field.
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Agenda
Market Overview
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- Electrification grade by countries
– Nigeria 50% – Indonesia rural 50% – India 70% – Peru 80 % – Brazil 85%
- Rural areas most affected
- Many rural villages along rivers as
main transport way
- Some cities (e.g. Iquitos, Peru) not
connected to central grid
- Even large cities connected to central
grid with regular black outs
- Lack of electricity has a direct impact
- n development
- Government programs for
electrification
1.8 Bn people do not have electricity
Inauguration of machinery house for inverters and batteries at Marisol, Peru. In remote areas local electrification committees or newly founded utilities are
- perating the units and responsible for
distribution of energy within the villages.
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- Countries promoting decen-
tralized generation
– Germany – Switzerland – Canada – Chile
- In other countries (USA) indivi-
duals or communities want to be independent from large utilities
- Decentralized generation reduces
costs of grid and stabilizes its
- perations
- High electricity costs in Europe at
0,20 to 0,26 € / kWh (residential)
Other regions want to change energy mix
Many countries incl. most European and some Latin American (Brazil, Chile) and Asian (India) ones do have feed in tariffs. Highest is Switzerland and lowest India. In some countries (Switzerland, Ger- many) there is already an incentive in place for grid connected plants on the low voltage line as this reduces costs for grid
- perator.
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Market by segments (prioritized by size)
– Decentralized electrification – Modular plants in canal systems (India, Pakistan, Peru) – Green electricity (grid connected) – Agricultural market (diesel driven irrigation pumps) – Mobile or temporary installations (working camps and first aid)
Billion Euro market opportunity
Market analysis based on Frost&Sullivan study on diesel generator market, PV market volume as locally published and own bottom up analysis with counting of rivers / villages in selected markets. Market study only counts for 5 kW market leaving
- pportunities for smaller and larger units to be
developed by Smart Hydro Power.
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Agenda
Sales & Marketing
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- SHP is aware of the necessity
- f a global sales approach
- Local necessity for project
development, service and maintenance („local value chain“)
- Product characteristics allow
local assembling and partly sourcing of metal parts to keep transportation and nationali- zation costs down
- SHP is a wholesale company
selling via local partners
Kinetic hydropower – „natural born global“
The market potenial is global with many still hidden opportunities in the developing world mainly Africa and Asia. Due to its uniqueness SHP already before intensive market entrance attracted inquiries from all major target countries.
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- Local value chain by partner
– Importation and sales – Final assembling – Installation, service, maintenance, local stock
- SHP focus components genera-
tor, blades, diffusor, electronics
- Existing partnership for Indonesia
- Sales partners in India; Pakistan
- Partnerships under negotiation in
Colombia, Nigeria
- Negotiations with Siemens for
Brazil
- No licensing (IP strategy)
Selected partners for larger regions
Succesful partner development in Indonesia with Power Service Indonesia (PSI) an In- donesian-German copmany transforming diesel engines to gas. PSI has aquired and implemented a first electrification project and is currently negotiating its first larger project with Indonesian mobile operator Telkomsel.
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- Seven core countries (date
- f market entrance)
– Germany (2012) – Indonesia (2012) – Colombia (2013) – India (2014) – Nigeria (2014) – China (2016) – USA (2017)
- Core countries as regional
hubs with potent partners and local stock
- Germany / Austria /
Switzerland developed by SHP via project developers
Step by step market entrance by region
South America and India / Pakistan are envisaged as largest markets with slightly different project designs: India and Pakistan with modular plants in canals and South America with electrification projects.
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Agenda
Projected financials
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- Install larger projects and
accelerate market entrance
– First modular plant (Wasserburg, Inn, 2013) – First larger electrification project (Colombia 2013)
- Develop a smart grid electrical
cabinet for remote areas allow- ing peak shaping, demand control
- Develop further products in the
same business line of kinetic hydropower and smart distribu- tion technology
SHP is ready to take the next step
- Succesfully developed its first
product and has permanent installations (beta series)
– Indonesia (Sadap village) – Germany (Inn, Isar) – Switzerland (Perlen) – Colombia (Salvajinas)
- Strong international presence in
target market
- Unique team with broad tech-
nical and market knowledge in hydropower and distribution technology Smart Hydro Power has ... Smart Hydro Power will ...
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Projected financials 2013 to 2017
- Strong growth due to local partners
with existing distribution canals
- Single highest costs personnel and
marketing
- Investments in workshop, R&D and
installation equipment
Revenue is mainly with sales partners. SHP targets a 30% gross margin with distribution costs already included. Overhead costs are mainly engineering support for partners and further R&D.
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- Short list
October 31st
- Term sheet
December 20th
- Closing
January 31st 2014
Planned financing round
Rationale
- Target EUR 3 MM
- Ecapital as co-
investor
- Current shareholders:
– Kolmsee 51% – eCapital 32% – HTGF 17%
- Accelerate market
entrance
- Allow new product
development
Volume Schedule
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