agenda 4.00 introduction (Tim Dyson) 4.10 Beyond (Nick Rappolt) - - PowerPoint PPT Presentation

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agenda 4.00 introduction (Tim Dyson) 4.10 Beyond (Nick Rappolt) - - PowerPoint PPT Presentation

Sep 25, 2022 455 likes •632 views

109 MILLION REVENUES (FY 2015) 1,255 16 15 AVERAGE STAFF WORLDWIDE COUNTRIES* BRANDS* Half year to Jul 2015 unless shown, * Jan 2016 LONDON 28 70 + 65 % % HEAD OFFICE SAN FRANCISCO CLIENTS WITH OVER 1$M OF REVENUES FROM TECH CLIENTS

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Next Fifteen investor/ analyst event – 27.1.16

Next 15 : technology driven marketing

£109

MILLION REVENUES (FY 2015) 1,255 AVERAGE STAFF WORLDWIDE

16

COUNTRIES*

15

BRANDS*

65%

REVENUES FROM US

70+

%

OF REVENUES FROM TECH CLIENTS

LONDON

HEAD OFFICE

SAN FRANCISCO

OPERATIONAL CENTRE

28

CLIENTS WITH OVER 1$M REVENUES (AT JULY 2015)

Half year to Jul 2015 unless shown, * Jan 2016

Capital Markets Day – 27 January, 2016

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Next Fifteen investor/ analyst event – 27.1.16

agenda

  • 4.00 introduction (Tim Dyson)
  • 4.10 Beyond (Nick Rappolt)
  • 4.40 Morar (Roger Perowne)
  • 5.10 coffee break
  • 5.20 Agent3 (Clive Armitage)
  • 5.50 closing remarks (Tim Dyson)
  • 6.00 drinks

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Next Fifteen investor/ analyst event – 27.1.16

today’s industry

  • creativity and content drive campaigns
  • data used like a drunk uses a lamppost … for support rather than

illumination.

  • traditional channels such as TV and print still used to lead the campaigns
  • social used mainly to amplify traditional channel awareness
  • digital assets created to support programs

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Next Fifteen investor/ analyst event – 27.1.16

today’s agency

  • advertising lead
  • CCO is king
  • Media spend is critical to business model
  • technology is outsourced
  • planners are focused on media

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Next Fifteen investor/ analyst event – 27.1.16

  • ld: creative/content > technology > data

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the new model

  • data used to define and refine campaigns
  • technology platforms are the starting point to campaigns - mobile first
  • technology is the key to unified marketing
  • hyper local and real time are the new norm. Global = general = old school

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Next Fifteen investor/ analyst event – 27.1.16

new agency model

  • technology : Adobe, salesforce, FB, Google
  • data : analytics, planning, insight and campaign modeling
  • content : creative, technology creative, optimization, connected, measurable

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Next Fifteen investor/ analyst event – 27.1.16

new: technology & data > creative/content

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Next Fifteen investor/ analyst event – 27.1.16

new: technology & data > creative/content technology driven marketing

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Next Fifteen investor/ analyst event – 27.1.16

Next 15

  • building technology and data science into every business
  • focus on high growth clients and markets
  • less worried about being big than

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being digital

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Next Fifteen investor/ analyst event – 27.1.16

Next 15

Technology: Agent 3 Beyond bDA Connections Media ODD Encore Content: OutCast M Booth Text 100 Bite Story Vrge Lexis Blueshirt Data: Morar

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Next Fifteen investor/ analyst event – 27.1.16

Slide 12 Data as at Decl 2015

top 20 customers

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Next Fifteen investor/ analyst event – 27.1.16

Next 15 : growth cycle

ma marke ket ins nsight ht inv nvestme ment nt right ht sizing ng scale le v via u us/ uk uk la launc nch h

growth phase where who how when growth question current assets = market opportunities talent first approach speed to market and talent incentivisation = business current assets = market opportunities

  • ur approach

Encore, M Booth, Encore Beyond, Agent3, ODD Morar/ Redshift Agent3, Beyond, Morar

NFC group examples

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Next Fifteen investor/ analyst event – 27.1.16

  • ur comparative advantages

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CALIFORNIA PRESENCE TECH CLIENT BIAS CORPORAT E CULTURE

  • California presence gives us

preferred insight into digital innovation

  • tech client base has brought key

relationships with digital thought- leaders

  • ur entrepreneurial culture has

helped to incubate new brands successfully

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  • ur growth 2010 - 2015

64%

REVENUE GROWTH 2010/15

99%

INCREASE IN EBITDA 2010/2015

GOOGLE/ ALPHABET

LARGEST CLIENT 2015, NOT A MATERIAL CLIENT IN 2010

82 %

EPS GROWTH 2010/15

11%

MINIMUM ANNUAL ORGANIC GROWTH IN US SINCE 2012

38%

INCREASE IN EBITDA PER STAFF 2010/15

44%

INCREASE IN STAFF 2010/15

10.5%

ADJ ROCE POST TAX 2015

12 months to July 2015 vs 12 months to Jul 2010 except where stated,

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Next Fifteen investor/ analyst event – 27.1.16

thanks

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