ADVOCATES ARSENAL: MAKING WEB RESOURCES WORK FOR YOU
FAST-PACED COMMUNICATION TODAY: : Traditional media and social media co-exist OPPOR PORTUN TUNITIES: ITIES: Immediate, personalized avenues for getting messages out CHALLE ALLENG NGES ES: : Identifying venues, strategies
WHAT WE’VE HEARD FROM YOU “Twitter is a fad.” “That doesn’t make sense for me or my business.” “It takes too much time.” “What would I say anyway?” “How do I get started?”
WHY DOES ADVOCACY ON SOCIAL MEDIA MATTER? • The place where conversations are happening • Our opponents are on social media • Social media ties together facts and stories from all areas of the industry
WHY DOES ADVOCACY ON SOCIAL MEDIA MATTER?
POWER BY PEOPLE What is compelling to you? Think about why you support movements or purchase products. Personalize, humanize ethanol conversation ETHANOL OL IS DIVERS ERSE ETHANOL OL IS INNOVATIV TIVE Provide testimonials, connect with others Challenge “Big Ethanol” mentality
etha hano nol.o .org rg
etha hano noltoda oday.com .com
ETHANOL.ORG: ETHANOL ESSENTIALS Six ways ethanol is like your smart phone A map to progress Congress got the RFS right Crop circles
ETHANOL AND YOUR SMARTPHONE 1. It replaces dinosaurs. 2. Leaps in efficiency. 3. It does more than one thing. 4. It uses less energy to deliver more power. 5. It sparks innovations no one saw coming. 6. It brings people together .
FLEXFUELFORWARD.COM Videos • A fuel marketer story • Why add E15 Messages • Market opportunity • Competitive advantage • Options, examples
ACE FLY-IN You play a key role in the legislative process Attach significance to statistics Draw connections
LEGISLATIVE ACTION CENTERS ONLINE Identify opportunities: • Comment periods • Proposed amendments PERSONALIZE Reach local policymakers, add momentum to larger efforts THEN, TELL OTHERS
THE LINGO Handle — Orange Hashtag --Pink Impressions – Green Engagements--Yellow
GETTING STARTED
FACEBOOK • Share noteworthy news • Use a quote • Include hashtags • Mention elected officials
TWITTER • Point to data • Add an image • Use hashtags • Add value
INSTAGRAM • Share event photos • Highlight people • Share images unique to your brand
SOCIAL MEDIA: MEMBERS “Tweets are a good tool to keep policymakers engaged… Using the candidate’s handle makes it easier to search for news containing them…policymakers also utilize social media as a tool to demonstrate their engagement with constituents .” Dave Sovereign Golden Grain, HES, Absolute, ACE STRATEGY: Interact with policymakers, engage them on issues
SOCIAL MEDIA: MEMBERS “By…re -tweeting/forwarding other messages, it helps reach a much broader audience — very likely an audience beyond the industry.” Reed Herzig Monsanto STRATEGY: Reed found fly-in information compelling, saw it available on ACE Twitter feed, and retweeted it to pass it on.
SOCIAL MEDIA: MEMBERS “Enhancing digital media allows you to send messages directly to the marketplace...How are you telling your story?” Dave Ladd, RDL & Associates STRATEGY: Any company can be its own PR firm. There are many accessible resources.
SOCIAL MEDIA IN ACTION • Build a network • Make it part of advocacy strategy • Team up with ACE • Share information with your plant, board, and investors (whether on social media or not) • Commit to consistency • Promote your social media platforms • Grow your audience
QUESTIONS? FOLLOW ACE!
Recommend
More recommend
