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ADVOCATES ARSENAL: MAKING WEB RESOURCES WORK FOR YOU FAST-PACED - - PowerPoint PPT Presentation
ADVOCATES ARSENAL: MAKING WEB RESOURCES WORK FOR YOU FAST-PACED - - PowerPoint PPT Presentation
ADVOCATES ARSENAL: MAKING WEB RESOURCES WORK FOR YOU FAST-PACED COMMUNICATION TODAY: : Traditional media and social media co-exist OPPOR PORTUN TUNITIES: ITIES: Immediate, personalized avenues for getting messages out CHALLE ALLENG NGES
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WHAT WE’VE HEARD FROM YOU
“Twitter is a fad.” “That doesn’t make sense for me or my business.” “It takes too much time.” “What would I say anyway?” “How do I get started?”
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WHY DOES ADVOCACY ON SOCIAL MEDIA MATTER?
- The place where conversations
are happening
- Our opponents are on social
media
- Social media ties together facts
and stories from all areas of the industry
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WHY DOES ADVOCACY ON SOCIAL MEDIA MATTER?
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POWER BY PEOPLE
What is compelling to you? Think about why you support movements or purchase products. Personalize, humanize ethanol conversation ETHANOL OL IS DIVERS ERSE ETHANOL OL IS INNOVATIV TIVE Provide testimonials, connect with others Challenge “Big Ethanol” mentality
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etha hano nol.o .org rg
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etha hano noltoda
- day.com
.com
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ETHANOL.ORG: ETHANOL ESSENTIALS
Six ways ethanol is like your smart phone A map to progress Congress got the RFS right Crop circles
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ETHANOL AND YOUR SMARTPHONE
- 1. It replaces dinosaurs.
- 2. Leaps in efficiency.
- 3. It does more than one thing.
- 4. It uses less energy to deliver
more power.
- 5. It sparks innovations no one
saw coming.
- 6. It brings people together.
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FLEXFUELFORWARD.COM
Videos
- A fuel marketer story
- Why add E15
Messages
- Market opportunity
- Competitive
advantage
- Options, examples
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ACE FLY-IN
You play a key role in the legislative process Attach significance to statistics Draw connections
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LEGISLATIVE ACTION CENTERS ONLINE
Identify opportunities:
- Comment periods
- Proposed amendments
PERSONALIZE Reach local policymakers, add momentum to larger efforts THEN, TELL OTHERS
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THE LINGO
Handle — Orange Hashtag --Pink Impressions – Green Engagements--Yellow
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GETTING STARTED
SLIDE 16 FACEBOOK
- Share noteworthy news
- Use a quote
- Include hashtags
- Mention elected officials
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- Point to data
- Add an image
- Use hashtags
- Add value
SLIDE 18 INSTAGRAM
- Share event photos
- Highlight people
- Share images unique
to your brand
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SOCIAL MEDIA: MEMBERS
“Tweets are a good tool to keep policymakers engaged…Using the candidate’s handle makes it easier to search for news containing them…policymakers also utilize social media as a tool to demonstrate their engagement with constituents.” Dave Sovereign Golden Grain, HES, Absolute, ACE STRATEGY: Interact with policymakers, engage them on issues
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SOCIAL MEDIA: MEMBERS
“By…re-tweeting/forwarding
- ther messages, it helps reach
a much broader audience— very likely an audience beyond the industry.”
Reed Herzig Monsanto
STRATEGY: Reed found fly-in information compelling, saw it available on ACE Twitter feed, and retweeted it to pass it on.
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SOCIAL MEDIA: MEMBERS “Enhancing digital media allows you to send messages directly to the marketplace...How are you telling your story?”
Dave Ladd, RDL & Associates
STRATEGY: Any company can be its own PR firm. There are many
accessible resources.
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SOCIAL MEDIA IN ACTION
- Build a network
- Make it part of advocacy strategy
- Team up with ACE
- Share information with your plant,
board, and investors (whether on social media or not)
- Commit to consistency
- Promote your social media platforms
- Grow your audience
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