Advertising Agenda A flying multiscreen start with Media Impact! - PowerPoint PPT Presentation

Multiscreen Advertising

Agenda A flying multiscreen start with Media Impact! Why Multiscreen? MI Portfolio Multiscreen Classics Multiscreen Specials 2 September 2018 Multiscreen @ MI

WHY MULTISCREEN? Digital Touchpoints High visibility – any time, any place! MULTISCREEN SMARTPHONE PC/ LAPTOP Getting up On the way to work At work At home in the evening Before going to sleep TABLET Device usage throughout the day: Example 3 September 2018 Multiscreen @ MI

WHY MULTISCREEN? Device Usage Various devices are used in daily life of consumers switch of consumers use 80% 70% between devices. three or more devices. of clients, who, at time of their last purchase, of online transactions 31% 40% switched to digital take place over channels, used various various devices. devices. of cross-device of people used 25% transactions start by various devices in 67% smartphone and sequence to make end by computer. purchases online. Source: https://www.business2community.com/infographics/marketers-embrace-cross-device-marketing-strategy-infographic-01867288#CDUp4J8mEJhFHYPk.97 4 September 2018 Multiscreen @ MI

WHY MULTISCREEN? Customer Purchase Journey Relevance of smartphone, tablet and PC in the purchasing process 65% 25% 1 1% of users start of users start with of users start with with smartphone PC/laptop tablet 61% 19% 10% of users continue of users continue of users continue shopping shopping shopping with PC/laptop with smartphone with PC/laptop 4% 5% of users continue of users continue shopping with tablet shopping with tablet Source: https://deviceatlas.com/blog/mapping-full-customer-journey-device-detection 5 September 2018 Multiscreen @ MI

Generation Z: WHY MULTISCREEN? Purchasing Habits The next generation of powerful buyers prefer to make as many 77% of their purchases as possible online. use their smartphone in 70% the shops, to get information about their planned purchases. like ads providing real 63% added value. E.g.: Ads with discounts, ads about products, about which they previously informed themeselves about. The next generation of Generation 1994 – 2002 Z powerful buyers. Source: http://www.criteo.com/de/wp-content/uploads/sites/3/2018/06/GenZ_Report_DE.pdf 6 September 2018 Multiscreen @ MI

Agenda A flying multiscreen start with Media Impact! Why Multiscreen? MI Portfolio Multiscreen Classics Multiscreen Specials 7 September 2018 Multiscreen @ MI

MI PORTFOLIO Strong Brands Our premium portfolio reaches 42.01 mill. UUs Source: AGOF daily digital facts 2018-06; Basis: Digital total effective exposure, digital users, aged 16+ 8 September 2018 Multiscreen @ MI

Agenda A flying multiscreen start with Media Impact! Why Multiscreen? MI Portfolio Multiscreen Classics Multiscreen Specials 9 September 2018 Multiscreen @ MI

CLASSIC Billboard + Mobile Content Ad 2:1 Large surfaces for Your communication Possible formats combination: Example 10 September 2018 Multiscreen @ MI

CLASSIC Wallpaper + Content Ad 1:1 Large surfaces for a high level of attention! Possible formats combination: Example 11 September 2018 Multiscreen @ MI

CLASSIC Fireplace + Mobile Medium Rectangle Strong surfaces for Your campaign! Possible formats combination: Example 12 September 2018 Multiscreen @ MI

CLASSIC Half Page Ad + Mobile Content Ad 1:1 Close to content with high reach! Possible formats combination: Example 13 September 2018 Multiscreen @ MI

CLASSIC Sitebar + Mobile Content Ad 2:1 Large surfaces for a high level of attention! Possible formats combination: Example 14 September 2018 Multiscreen @ MI

Agenda A flying multiscreen start with Media Impact! Why Multiscreen? MI Portfolio Multiscreen classics Multiscreen Specials 15 September 2018 Multiscreen @ MI

SPECIALS View Impact High visibility! Optimal visibility und maximum media performance ▪ Guarantee on visibility 100/1 * : Ads stay for 2-3 secs. sticky at the top edge of the screen and keep their original position, when scrolling. ▪ ROP or thematic combination: Delivery and optimisation within our strong portfolio/ additional targeting according to available reach possible. ▪ Maximising Your digital branding campaign‘s effectivity. * 100% of booked AIs are 100% (format surface) visible for at least 1 second. Additional volumes cannot be excluded and might affect tracking – and AdServer costs for the client/ the agency. 16 September 2018 Multiscreen @ MI

SPECIALS First Contact The first contact is reserved for You! The first contact in our portfolio is reserved for You! ▪ Benefit from our strong MI Portfolio reaching on one day up to 7 mill. users. ▪ Delivery of Your campaign takes place with first contact within our portfolio in immediately visible area. ▪ Multiscreen (Wallpaper, Sitebar, Mobile Content Ad) for maximum reach. 17 September 2018 Multiscreen @ MI

SPECIALS Takeover Ad Maximum attention! A glamorous performance ▪ Our Takeover Ad combines all advertising surfaces of a homepage in an aggregated format – online and mobile – offering maximum surface for Your communication. ▪ The two-dimensional view allows creative freedom for an innovative, exciting brand-/ product presentation. ▪ Always and everywhere reaching Your target group with our multiscreen delivery. 18 September 2018 Multiscreen @ MI

SPECIALS Understitial Close to content and attention catching ▪ Our Understitial lies behind content and becomes progressively visible by scrolling. ▪ Both, reading flow for the user and effectiveness of Your campaign, are this way improved. ▪ Multiscreen-, Home- and First Contact placements secure relevant target group contacts, as well as maximum attention. 19 September 2018 Multiscreen @ MI

SPECIALS Multiscreen Billboard Your billboard in the complete Media Impact Portfolio – online and mobile ▪ Choose multiscreen and benefit from our strong Media Impact portfolio reach with more than 42 mill. unique users*. ▪ Benefit from the large surface of a billboard, also in our mobile portfolio – MEW and InApp! ▪ We create a suitable mobile format: The slide-function will effectively stage Your billboard as interactive mobile medium rectangle. Mobile Billboard Realisation example *Source: AGOF daily digital facts; Basis: Digital users, aged 16+, single month June 2018 20 September 2018 Multiscreen @ MI

SPECIALS Transformer Ad Your product in all its aspects and on all devices! ▪ A responsive format for all devices (online, mobile, tablet). ▪ The ad motive will be delivered vertically or horizontally, depending on the used ad slot. ▪ Three-dimentional gallery, with up to seven pictures, provides maximum advertising surface. ▪ Users can interact per swipe with ad formats (to the left, to the right, upwards, downwards). Click for preview Mobile Transformer Ad Realisation example 21 September 2018 Multiscreen @ MI

SPECIALS Native Performance Ads Our multiscreen performance! ▪ Native Performance Ads are pictures-text-ads, dynamically adapting their layout to the respective environment. ▪ Highlights provide a high level of attention. ▪ Formats: Medium Rectangle, Mobile Content Ad 4:1 ▪ Invoicing based upon CpC. 22 September 2018 Multiscreen @ MI

SPECIALS Fuse Ad An ad with surprise effect ▪ Our new Fuse Ad is initially in a not visible area. ▪ After scrolling, the ad opens up with a flip out effect, securing attention. ▪ Is Your focus on visibilty? With a Fuse Ad within View Impact only 100/1 impressions are relevant to billing. 23 September 2018 Multiscreen @ MI

SPECIALS Reaching Your TG with thematic Affinity Digital thematic combinations: 39.81 mill. unique users MEN ▪ Media Impact bundles high-quality and high-reach content, 31.05 mill. UUs all about 18 exciting topics within its strong portfolio. ▪ From cars and sports down to food & health , generating FAMILIES maximum attention by Your target group. 20.71 mill. UUs ▪ Programmatic booking possible for all thematic combinations. CARS 8.73 mill. UUs FASHION 12.57 mill. UUs Source: AGOF daily digital facts; Basis: Digital users, aged 10+; single month May 2018 24 September 2018 Multiscreen @ MI